Brewer_Keon_SBBS_PB1_2024-04.pptx1234567

Powerpoint for school

1. Personal Brand Exploration Keon Brewer Project & Portfolio 1 Sports Broadcasting April 21 st , 2024

2. Career Category: Changing Careers I want to be a sportswriter/broadcaster for football on many levels, I want to publish weekly and broadcast multiple games a month. With my current set of skills I think writing, personality and wit will help but I will also need to learn the overall business and get a lot more connections. I need to research more about immediate opportunities within the industry and people to connect with that can help me advance. Within 6 months of graduation I want to be in place to start a broadcasting job.

3. Profession Sports broadcasting is what I have a passion for and there are many ways I can be involved in the broadcasting aspect of sports. Just to name a few that I am interested in of course starts with commentator/analyst, studio host, and social media coordinator which is outside of the box a little but in today’s world of sports its normal.

4. Target Audience I think an elevator pitch will be best for me to work on and get used to. I need to be able to pitch myself and what I can do to someone who needs information from me fast and could be too busy for a full presentation.

5. Competition Via LinkedIn I found someone that I’d consider competition in my field. I think I lack in experience in comparison but honestly my knowledge of sports and work experience around sports should help me compensate.

6. Identity Core Values Excellence Integrity Loyalty Credibility Golden Circle Why? Continuing the excitement of sports news, commentating, and integrity in writing. How? Using my acquired skills to write think pieces, scripts for highlights, and articles that tell deeper stories. What? Sports Broadcasting Vision: Become one of the best sports broadcasters/writers on sports Guiding principle: Deliver an engaging and informative experience that respects both the sport and its audience. Passion: Sports Super Power: Ability to adapt

7. Promise & Position Promise: Empowering sports fans with heroic storytelling and expert analysis, I bring unparalleled enthusiasm and precision to every game. As a beacon of passion and integrity, I’ll consistently deliver insightful, motivating, and fearless commentary that not only informs but also inspires viewers. Position: Broadcasting Visionary

8. Networking

9. Digital Marketing My main focus is improving online relevance. There are several ways to do this and they include Defining my target audience, leverage content marketing, use social media effectively, encourage reviews from colleagues/clients, and even partnerships

10. Professional development Transferable Digital graphics and animation editing Social media content strategy Technical Broadcast production Sports analytics

11. LinkedIn. (n.d.). https:// www.linkedin.com /in/ trent-marlow /  Putnam, Kaye . “Brand Quiz - Kaye Putnam | Psychology Driven Brand Strategist.”  Kaye Putnam | Psychology Driven Brand Strategist , 2017, www.kayeputnam.com / brandality -quiz/.