Bridging the Gap Between Marketing and Product Teams to $100M ARR and Beyond with Amplitude's CMO Tifenn Dano Kwan, CMO @ Amplitude

SaaStr Europa 2024

1. Bridging the Gap Between Marketing and
Product Teams to $100M ARR and Beyond
with Amplitude’s CMO
Tifenn Dano Kwan
Chief Marketing Officer
Amplitude

3. We asked 70K people on LinkedIn…
How would you describe the
relationship between product and
marketing at your company?

4. MARKETING COMMUNITY
> 50%
PRODUCT COMMUNITY
> 50%

5. Unify
around ONE
system
Establish
a common
language
Put
retention
at the center
PRODUCT MARKETING

6. Establishing a common language

7. CMO Customer

8. North Star Metric

9. Unifying teams around ONE system

10. Functional Silos
Marketing
Product
Revenue
Retention
Activation
Acquisition
Awareness

11. New user
signups
Invites
others
Completes
Onboarding
Continues
Engaging
Has a Aha
Moment
Growth Loop

12. 10%
Direct revenue
increase
15%
Uplift in sales funnel
completion

13. Putting retention at the center

14. RETENTION
The engine

15. RETENTION
The engine
ACQUISITION
The fuel

16. 2X
Retention rate
60%
Reduction in
customer acquisition
costs

17. Key Takeaways

18. Establish
a common
language
Unify
around
ONE system
Put
retention at
the center
1 2 3

19. Q&A

20. Thank You!