Brighton SEO SJ TikTok Reactive PR - FINAL SLIDES (1).pptx

Brighton SEO April 2024. Find out how to identify and leverage viral TikTok trends for reactive PR success. From how to align your reactive TikTok campaigns with your broader SEO strategy to crafting a winning pitch. Follow tips to create engaging stories which get noticed by the press and build links to your website.

1. How to use TikTok for reactive PR campaigns Sarah-Jayne Taylorson NORTH @ sarahjaynepr Speakerdeck.com/ SarahJayneTaylorson1

2. It’s c ost effective Why TikTok reactives? @sarahjaynepr #BrightonSEO

3. Be a thought leader Why TikTok reactives? @sarahjaynepr #BrightonSEO

4. Access user insights Why TikTok reactives? @sarahjaynepr #BrightonSEO

5. 71% TikTok users believe biggest trends start on the app @sarahjaynepr #BrightonSEO

6. 43 % T ry something or go somewhere new after seeing a trend at least once on TikTok @sarahjaynepr #BrightonSEO

7. How to get started

8. Use keywords and search via TikTok considering top videos , hashtags and users Use your strategy @sarahjaynepr #BrightonSEO

9. Dedicated accounts @sarahjaynepr #BrightonSEO

10. TikTok Creative Centre: AI Assistant @sarahjaynepr #BrightonSEO

11. Additional tools @sarahjaynepr #BrightonSEO

12. Tips for spotting reactive potential

13. To the comments! @sarahjaynepr #BrightonSEO

14. Metrics @sarahjaynepr #BrightonSEO

15. Video views View creator profiles for individual video views @sarahjaynepr #BrightonSEO

16. Video metrics Likes Comments Favourites Shares @sarahjaynepr #BrightonSEO

17. Hashtags Use search bar and filter by Hashtags to see number of posts @sarahjaynepr #BrightonSEO

18. Hashtags To see number of views on hashtag try Googling “[hashtag] TikTok” @sarahjaynepr #BrightonSEO

19. Track metrics Always note key metrics by date to monitor trend growth @sarahjaynepr #BrightonSEO

20. Five foolproof reactive angles

21. The myth buster 01 @sarahjaynepr #BrightonSEO

22. @sarahjaynepr #BrightonSEO

23. Hook: foodies were creating never ending stews that lasted for weeks on end @sarahjaynepr #BrightonSEO

24. We focused on sceptical comments around safety concerns of the trend @sarahjaynepr #BrightonSEO Optimised around relevant ingredients and recipe collection pages

25. @sarahjaynepr #BrightonSEO

26. Try it at home 02 @sarahjaynepr #BrightonSEO

27. @sarahjaynepr #BrightonSEO

28. Promoting viral products 03 @sarahjaynepr #BrightonSEO

29. @sarahjaynepr #BrightonSEO

30. The expert opinion 04 @sarahjaynepr #BrightonSEO

31. @sarahjaynepr #BrightonSEO

32. @sarahjaynepr #BrightonSEO Hook: Scandi sleep trend meets CleanTok for a leading bed retailer

33. Multiple angles on cost-saving, sleep, Scandi lifestyle and cleanliness @sarahjaynepr #BrightonSEO Optimised around bed cleaning keywords and existing informational blog content

34. @sarahjaynepr #BrightonSEO

35. Trend predictions 05 @sarahjaynepr #BrightonSEO

36. @sarahjaynepr #BrightonSEO

37. Crafting the perfect headline

38. Weird TikTok pillow cleaning hack with 8 million views leaves viewers baffled @sarahjaynepr #BrightonSEO

39. Takeaways to nail TikTok reactives

40. Create dedicated TikTok accounts Use comments for inspiration Keep track of your metrics Think measurable and emotive Add an unignorable hook @sarahjaynepr #BrightonSEO

41. Thank You! @sarahjaynepr /sarah-jayne-taylorson wearenorth.uk

42. Please keep this slide for attribution