BRM 29 july.pptx.. Introduction to Resra

Importance of business research and its role in enhancing business effectiveness

1. Assessment 1 1. Research is A . Searching again and again B . Finding solution to any problem C . Working in a scientific way to search for truth of any problem D . None of the above

2. Assessment 1 2. Which of the following is the first step in starting the research process? A . Searching sources of information to locate problem. B . Survey of related literature C . Identification of problem D. Searching for solutions to the problem

3. Assessment 1 3. Action Research means A longitudinal research B . An applied research C . A research initiated to solve an immediate problem D. A research with socioeconomic objective

4. Assessment 1 4. The essential qualities of a researcher are A . Spirit of free enquiry B . Reliance on observation and evidence C . Systematization or theorizing of knowledge D. All the above

5. Assessment 1 5.The method that consists of collection of data through observation and experimentation, formulation and testing of hypothesis is called A . Empirical method B . Scientific method C . Scientific information D . Practical

6. Assessment 1 6. Information acquired by experience or experimentation is called as A . Empirical B . Scientific C . Facts D . Scientific evidences

7. Assessment 1 7. The two main styles of research are A . Data collection and data coding B . Surveys and questionnaires C. Sampling and recording D . Qualitative and quantitative

8. Assessment 1 8. Qualitative research is: A . Not as rigorous as quantitative research B . Primarily concerned with the collection and analysis of numerical data C. Primarily concerned with in-depth exploration of phenomena D . Primarily concerned with the quality of the research

9. Assessment 1 9. Quantitative research involves A . Interviewing people to find out their deeply held views about issues B . Collecting data in numerical form C . More rigor than qualitative research D. Interviewing every member of the target population

10. 10. What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods. A . Quantitative research. B. Qualitative research C. Secondary Research D. Mixed methodology

11. Assessment 1 11.Business research means the discovery of new knowledge in the field of …. A.Management B.administration C.business D.none of these

12. Assessment 1 12. A ………..analysis determines the cost of each production item used to produce goods and services. A.Marketing B.financial C.technical D.investment

13. Assessment 13. ……….. research deals with practical problems. A.Basic B.exploratory C.applied D.experimental

14. Assessment 13. ……………research is mainly concerned with generalizations and with the formulation of a theory. A.Basic B.exploratory C.applied D.experimental

15. Assessment 14. . …… research is a management tool that can be used for creating business strategies, managing production and managing growth. A.Social B.business C.educational D.none of these

16. Science has been defined as “ the methodological and systematic approach to acquisition of new knowledge ” (Geoffrey Marcyzk , David DeMatteo , David Festinger , Essentials of Research Design and Methodology , John Wiley & Sons, 2005, p. 4). The scientific method, which has evolved since the 13 th century, concerns the set of tools, techniques and procedures used by basic and applied researchers to analyze and understand phenomena and prove or disprove prior conceptions . Science and the Scientific Method

17. 17 The Essence of the Scientific Method Characteristics of the Scientific Method Objectivity Systematic Analysis Logical Interpretation of Results Elements of the Scientific Method Empirical Approach Observations Questions Hypotheses Experiments Analysis Conclusion Replication Basic Research Applied Research Scientific Method Information or Ideas for alternative Courses of action General Laws

18. 18 The Value of Business Research for Managers–(1) Reduction of uncertainty and improvement in the quality of decision-making with several consequent advantages (e.g. strategic, operational) and benefits for organizations Business Research Methods can be employed in each of the following four stages: Identification of problems and/or opportunities Useful for strategy planning, analysis of internal and external organizational environment

19. 19 The Value of Business Research for Managers – (2) (2) Diagnosing and Assessment of problems and/or opportunities Its purpose is to gain insight into the underlying reasons and causes for the situation. If there is a problem, it asks what happened and why? If there is an opportunity, it seeks to explore, clarify and refine the nature of the opportunity and, in the case of multiple opportunities, seeks to set priorities (3) Selection and Implementation of Courses of Action After alternative courses of action have been determined, selection of the best possible course.

20. 20 The Value of Business Research for Managers – (4) Evaluation Research – It is the formal objective measurement and evaluation project or program has achieved its goal of the extent which an activity, and the factors which influence performance . It is also the formal objective measurement and evaluation of the extent to which on-going activities, projects or programs are meeting their goals (performance-monitoring research) Examples of performance-monitoring research: Are railway passengers satisfied with the level of service the railway company is providing? If not, then research may need to be undertaken to ascertain the reasons for customer dissatisfaction and propose corrective measures What are the trends in retail and wholesale sector? Can research suggest new ways to improve efficiency in purchase transactions?