Broadcasters Audience Research Board (BARB)

BARB (Broadcasters’ Audience Research Board) is the organisation responsible for providing the official measurement of UK television audiences used throughout the television industry.
BARB commissions specialist companies to provide the television audience measurement service on its behalf - RSMB, Ipsos MORI, AGB Nielsen Media Research and TNS.

1. AUDIENCE RESEARCH BODIES

2. Broadcasters Audience Research Board (BARB) BARB (Broadcasters’ Audience Research Board) is the organisation responsible for providing the official measurement of UK television audiences used throughout the television industry. BARB commissions specialist companies to provide the television audience measurement service on its behalf - RSMB, Ipsos MORI, AGB Nielsen Media Research and TNS .

3. Broadcasters Audience Research Board (BARB) BARB (Broadcasters' Audience Research Board) is the primary provider of television audience measurement in the UK. It covers all channels broadcasting across all platforms - terrestrial, satellite and cable in both analogue and digital. BARB audience measurement data underpins the trading currency for broadcasters, advertisers and their agencies.

4. Broadcasters Audience Research Board (BARB) BARB is a non-profit making limited company, funded by the major players in the industry it supports - BBC, ITV, Channel 4, five, BSkyB and the IPA (Institute of Practitioners in Advertising). Other broadcasters and a variety of businesses: Research Specialists; Publishers; Advertisers, for example, also contribute to the cost of running BARB by subscribing to the service.

5. Broadcasters Audience Research Board (BARB) BARB is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watched, at what time, and the type of people who are watching at any one time. BARB provides television audience data on a minute-by-minute basis for channels received within the UK. The data is available for reporting nationally and regionally and covers analogue and digital platforms.

6. Broadcasters Audience Research Board (BARB) Viewing estimates are obtained from panels of television owning households representing the viewing behaviour of the 25+ million TV households within the UK. The panels are selected to be representative of each ITV and BBC region. The service covers viewing within private households only.

7. Broadcasters Audience Research Board (BARB) BARB depend on the active participation of audiences in order to collate information This involves strategies such as the installation of set top boxes in homes of the public, questionnaires, diaries and focus groups

8. Audit Bureau of Circulations (ABC) For more than 90 years, the Audit Bureau of Circulations (ABC) has served as the trusted industry standard in audited circulation figures Advertising and publishing communities rely on ABC to verify and report circulation data for print media: newspapers, consumer magazines, farm and business publications.

9. Audit Bureau of Circulations (ABC) In today ’ s multimedia landscape ABC is constantly evolving to reflect the needs of the marketplace by providing verification for more than just circulation claims. In addition ABC also audits freestanding inserts, Web site traffic, interactive ad delivery, and readership and subscriber studies.

10. Audit Bureau of Circulations (ABC) Leading advertisers and advertiser agencies continue to depend on the ABC for making media buying decisions. Publishers use ABC-audited data to manage circulation and Web site activity to develop competitive marketing strategies. For both buyers and sellers, ABC offers a valuable forum for collaboration on current market issues and the rules that govern them.

11. Audit Bureau of Circulations (ABC) Unlike BARB, ABC largely benefit the needs of advertisers and publishing institutions as opposed to audiences Publishers and advertisers use the circulation figures to make judgements in relation to how to fill advertising space in order to capitalise on the needs of their potential audience

12. National Readership Survey (NRS) NRS Ltd is a non-profit-making but commercial organisation which sets out to provide estimates of the number and nature of the people who read Britain's newspapers and consumer magazines. Currently the Survey publishes data for over 260 newspapers, newspaper supplements and magazines.

13. National Readership Survey (NRS) NRS provides an estimate of the number of readers of a publication and the type of people those readers are in terms of sex, age, regionality and many other demographic and lifestyle characteristics. This is used by publishers of newspapers and magazines, advertisers and advertising agencies principally for the purpose of planning, buying and selling advertising space in print media.

14. National Readership Survey (NRS) NRS is a common currency of readership estimates for newspapers and magazines, largely using a survey methodology agreed by publishers, advertisers and their agencies. The Survey's estimates are based on interviews with people aged 15 and over, living in Great Britain. This sample is designed to be representative of the population as a whole.

15. National Readership Survey (NRS) Fieldwork is continuous over the year, running at some 3,000 interviews per month, building up to some 36,000 interviews per annum, which makes the NRS one of the largest programmes of continuous readership research in the world. NRS interviews are conducted on a one-to-one basis in respondents' homes, and each interview lasts an average of just under 30 minutes.

16. National Readership Survey (NRS) The NRS is governed and largely funded by three major stakeholders: the Institute of Practitioners in Advertising (IPA) representing advertising agencies, the Newspaper Publishers Association (NPA) representing national newspapers, and the Periodical Publishers Association (PPA) representing magazine publishers.

17. National Readership Survey (NRS) As with the ABC, the information collated by the NRS is predominantly used to benefit the needs of advertisers and publishing institutions

18. Poster Audience Research (POSTAR) A non-profit organisation, run on commercial principles, Postar is   funded jointly by the members of the Outdoor Advertising Association (OAA) and by   the members   Institute of Practitioners in Advertising Outdoor (IPAO) The OAA represents the interests of the media owners (or sellers) and the IPAO represents the interests of the   specialist poster agents (or buyers) working on behalf of advertisers. Postar receives additional income from subscribers to the service.

19. Poster Audience Research (POSTAR) Postar produces audience estimates for out of home (outdoor) advertising such as billboards The data they publish tells subscribers how many people see an advertising campaign and how often they do so. The information is used as the currency for planning, buying, selling and evaluating advertising investment in the medium.

20. Poster Audience Research (POSTAR) The standard approach for media audience research is to measure the “ opportunity to see ” an advertising message Postar does this and then adds a further level of scrutiny by adjusting the data to account for the real likelihood of seeing, or having “ eyes-on ” , the panel.

21. Radio Joint Audience Research Limited (RAJAR) The official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector. There are currently approximately 350 individual stations on the survey and results are published every quarter.

22. Radio Joint Audience Research Limited (RAJAR) RAJAR was established in 1992 to operate a single audience measurement system for the radio industry - BBC, UK licensed and other commercial stations. The methodology is based on a paper diary, which is filled in on a quarter-hour basis for one week by a representative sample. In a year, around 130,000 people complete a RAJAR diary (age 15+)

23. Radio Joint Audience Research Limited (RAJAR) The survey operates as a sweep, not a panel, which means that respondents only participate for one week. They are asked to complete a one week diary showing all the stations they listened to, for at least 5 minutes, recorded in quarter hour time blocks. Top line results, i.e. weekly reach and hours per station, are made available to the public free of charge. Access to more detailed information, such as audience per show, is only available to subscribers.