Brokers bring sellers and buyers of products and services together to engage in transactions. Charges a fee to at least one party involved in a transaction .
KINDS OF PRICE DISCOVERY MECHANISMS : FORWARD AUCTION REVERSE AUCTION MARKET EXCHANGE UNIQUE VALUE AUCTION
FORWARD AUCTION Auction in which one seller offers item(s) for bidding and several buyers compete to offer the price the seller will accept. Eg : ebay.in , marketdojo.com, opt-source.com.
REVERSE AUCTION A reverse auction ( also called procurement auction, e-auction, sourcing event, e-sourcing ) is a tool used in business-to-business procurement . In this process, the role of the buyer and seller is reversed, with the primary objective to compete purchase prices downwards. Eg : Quibids.com,priceline.com
Market exchange Similar to barter system. Customer community can share and exchange products each other. Showing negative growth .
UNIQUE VALUE AUCTION S trategy game related to traditional auctions where the winner is usually the individual with the lowest unique bid. Bidders pay a fee to make a bid, or may have to pay a subscription fee in order to be able to participate.