Bryce Bachelder Personal Brand Exploration

Bryce Bachelder's Personal Brand Exploration exercise for the Project & Portfolio I course at Full Sail University.

1. PERSONAL BRAND EXPLORATION Bryce Bachelder Project & Portfolio I Sportscasting September 15, 2024

2. GOALS CAREER CATEGORY: CHANGING CAREERS Within a year of graduation in 2026: Land a remote play-by-play position with a national sports media company. Start editing my local play-by-play reels within the next month, continue to do so over the next two years. Utilize my connections through Steven Wagoner (NFL/MLB sound engineer) to send a link to my reel to 25 different remote crews by July 31, 2026 . SHORT TERM CAREER GOAL: Become an NBA play-by-play announcer for a major sports network. LONGER TERM CAREER GOAL:

3. Broadcast Announcers and Radio Disc Jockeys Sports Podcast Producer POTENTIAL JOB TITLES Source: O*NET OnLine, LinkedIn Sports Reporter PROFESSION OCCUPATION: SPORTSCASTER/BROADCASTER

4. TARGET AUDIENCE RECRUITERS & HIRING MANAGERS AT ABC/ESPN Source: Book Yourself Solid

5. COMPETITION Work Experience Almost 4 years of broadcasting and play-by-play experience. Education Bachelor’s in Broadcast and Digital Journalism, Sports Communication from Syracuse University Noteworthy Experience Play-by-play: 5 months with ESPN+ Play-by-play: 7 months with Minor League Baseball Skills and Proficiencies Broadcasting: 4 endorsements Communication: 3 endorsements Journalism: 2 endorsements Overall Online Presence 500+ connections, banner image customized, professional headshot, detailed profile summaries including About and work experience, lists professional awards, URL customized, no volunteer activity, interests minimally filled out. Grade: Good, 70 out of 100. Joe Puccio Bryce Bachelder Work Experience Almost 8 years of local broadcasting and play-by-play experience. 8 years of digital marketing experience, including 3 in management. Education BA in Communication Arts from Gordon College Current student, BS in Sportscasting from Full Sail University Noteworthy Experience Play-by-play: 3 years with Northeast Sports Network Skills and Proficiencies Community Outreach: 26 endorsements Public Speaking: 21 endorsements Nonprofits: 20 endorsements Overall Online Presence 500+ connections, banner image not customized, professional headshot, detailed work experience summaries, missing About info, lists licenses and certifications, URL customized, updated volunteer info, interests minimally filled out. Grade: Average, 60 out of 100. Source: LinkedIn

6. IDENTITY CORE VALUES Joy Balance Community Creativity Humility VISION To bring joy to the basketball community through humorous, creative, and balanced content and commentary, and to do so with humility. GUIDING PRINCIPLE “We don’t stop playing because we grow old; we grow old because we stop playing.” -George Bernard Shaw PASSION NBA basketball, basketball strategy, nuanced basketball conversation. And crafting a great joke. SUPER POWER Leaving audiences laughing and joyful with fun and creative content and commentary. GOLDEN CIRCLE WHY? For spreading the love and fun of basketball. HOW? By creating joyful, fun, creative content and commentary about basketball. WHAT? Offer knowledgeable, insightful, fun basketball play-by-play and color commentary services. Source: Core Values Discovery Exercise, Brainy Quote, Simon Sinek’s Optimism Company

7. PROMISE & POSITION PROMISE I help sports media companies better engage basketball fans through fun, creative, and insightful basketball content and commentary, because sports are meant to be fun! POSITION Most fun commentator.

8. NETWORKING National Sports Media Association Join by July 1, 2026 Objectives: Network with industry professionals, submit my work for feedback, receive job openings. MENTORSHIP Seeking sports media professional with 20 years of experience working on-air or in production; a devoted family professional to give me advice about how to balance my professional aspirations with my family’s needs. Professional Organizations Sportscasters Talent Agency of America Join by July 1, 2026 Objectives: Network with aspiring sportscasters, submit my work for feedback, craft my job application strategy, receive job openings. Elevator Pitch You know how some in-game commentators are so serious about basketball that it feels like you’re listening to a lecture? Or others try so hard to be funny that they’re not really saying anything, it’s just cringey? Well what I do is give real insights into the game but do it with a healthy dose of levity. I want people to walk away understanding basketball better, but come back because they know they’re going to have a great time watching the next game. In fact, I helped my local TV station increase their basketball viewership by 70%... in a hockey town! Because of how I call basketball games, I’ve had people come up to me at games and tell me that they were disappointed they decided to attend in person because it meant they didn’t get to listen to me on TV. Source: National Sports Media Association, Sportscasters Talent Agency of America

9. DIGITAL MARKETING Volume: ZERO Relevance: HIGH Purity: HIGH Diversity: HIGH Validation: ZERO ONLINE ID CALCULATOR SCORE Archetype: Entertainer Description: Help people fall in love with basketball through fun, humor, levity and joy. I’ll keep people coming back because they’ll know they’re going to enjoy watching the game and will laugh the whole way. BRAND ARCHETYPE Focus: Volume, Validation, Relevance Strategy: Though my Google results are specifically about me, they’re mostly about my current and former careers, and not about my aspiring sportscasting work. The plan is to buy brycebachelder.com , .net ., and .org, and use the .com site to showcase my sportscasting work. I’ll edit reels of my play-by-play and color commentary, and keep updating content with blog posts that I can also turn into short videos and audio clips. I’ll also post more sportscasting work on LinkedIn and social media, especially Threads due to its thriving # NBAThreads community. I will also reach out to people I’ve worked with in sportscasting for testimonials to add to my website. DIGITAL MARKETING STRATEGY TO IMPROVE ID SCORE Source: CareerBlast, Kaye Putnam

10. Task: Complete “Learning Video Production and Editing” course and action items. Org: LinkedIn Learning Date: November 2024 Video Production & Editing Audio Editing Sports Story Writing Time Management TRANSFERRABLE SKILLS Task: Complete “Audition Essential Training” course and action items. Org: LinkedIn Learning Date: November 2024 Task: Attend online writing workshop. Org: Burlington Writers Workshop Date: January 2025 Task: Complete “Efficient Time Management” course and action items. Org: LinkedIn Learning Date: November 2024 Source: O*NET OnLine, Indeed PROFESSIONAL DEVELOPMENT TECHNICAL SKILLS

11. REFERENCES BrainyQuote.com. (2021). George Bernard Shaw Quotes. Retrieved September 14, 2024, from: https://www.brainyquote.com/quotes/george_bernard_shaw_120971 CareerBlast.tv. (2023). Personal Brand Power Audit. Retrieved September 3, 2024, from: https://careerblast.tv/resources/ Indeed Jobs Search. (2024). Sports Anchor/Reporter job description. Retrieved September 15, 2024, from: https://www.indeed.com/viewjob?jk=1e81ddffe20db4f2&tk=1i7rrnfv5k3db82c&from=serp&vjs=3 KayePutnam.com. (2024). Brand Personality Quiz. Retrieved September 3, 2024, from: https://www.kayeputnam.com/brandality-quiz/ LinkedIn Jobs Search. (2024). Sports Podcast Producer job description. Retrieved September 10, 2024, from: https://www.linkedin.com/jobs/view/4009475777/?alternateChannel=search&refId=NotAvailable&trackingId=OypuPiG5SUCGFrPJWCSV3g%3D%3D LinkedIn Jobs Search. (2024). Sports Reporter job description. Retrieved September 10, 2024, from: https://www.linkedin.com/jobs/view/3980345270/?alternateChannel=search&refId=YUCT062KA1sjad7SZk3pWg%3D%3D&trackingId=6bApsHV6sM%2FekpCK%2BhXplA%3D%3D National Sports Media Association. (2024). Membership Benefits. Retrieved September 15, 2024, from: https://nationalsportsmedia.org/ ONETOnline.org. (2024). Summary Report for 27-3011.00: Broadcast Announcers and Radio Disc Jockeys. Retrieved September 10, 2024, from https://www.onetonline.org/link/summary/27-3011.00 Port, Michael. (2013). Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting MORE Clients Than You Can Handle Even if You Hate Marketing and Selling . John Wiley & Sons, Inc. Puccio, Joe. (2020). Joe Puccio LinkedIn Profile. Retrieved September 13, 2024, from: https://www.linkedin.com/in/joe-puccio SimonSinek.com. The Golden Circle. Retrieved September 14, 2024, from: https://simonsinek.com/golden-circle/ Sportscasters Talent Agency of America. (2024). Why Join. Retrieved September 15, 2024, from: https://staatalent.com/why-join/