Build Buzz with Video Marketing

Video marketing is on the rise. Ensure your video efforts are on your prospects' radar in 2015 with 8 ways to build a buzz with your online marketing via video. The digital space is cluttered with constant conversations. Rather than telling, show using video. In fact, a minute of video is worth 1.8 million words according to Forrester Research.

Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® as she shares 8 ways video can help you tell your story faster and convince your audience more effectively.

1. 8 Ways to Build Buzz with Video Marketing Ansley Sudderth Social Media Training & Communications Coordinator

2. Join the conversation! Use # RESocialChat for the chance to win $20!

3. Why Video Will Be Impactful in 2015 8 Ways to Build Buzz with Video Humanize Your Brand Educate Your Audience Promote Floor Plans and Listings Tease New Amenities and Features Valuable Links Q&A Agenda Ask Questions Host Contests Solve Problems Rinse and Repeat

4. Why Video Will Be Impactful in 2015

5. One-quarter of internet users reported using their smartphones to watch streaming TV and movies while on the go. Companies that produce digital video are 77% more engaged with customers. More than seven in 10 people have a positive impression of a brand, product or service after viewing digital video - eMarkerter Video Makes an Impact Because…

6. 72% of time is spent with video on a smart device

7. 8 Ways to Build Buzz with Video

8. 1.

9. Be comfortable with adding humor into your marketing strategy!

10. Almost 14,000 views!!

11. 2.

12. Recap an industry event in a YouTube video!

13. Create short videos on hot button topics: -Negotiations -Moving Tips -Home Staging Tips -Location Pros and Cons

14. Subscribe to ‘Related’ channels

15. Provide short ‘How To’s using Instagram video or Vine

16. 3.

17. Opportunity for REALTORS to market to home shoppers in online video environments

18. YouTube is the top video research destination for home shoppers

19. Share inventory via YouTube!

20. Tease out listings and floor plans!

21. Give a quick tour using Hyperlapse !

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25. Rules -Time length -Who -Production -Originality -Incentive -Judgment -Branding -Promotion Things to Think About…

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27. “It’s done. It’s great. I’m home !”

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29. “The era dominated by one-way, single-threaded, brand-directed mass communication is officially over.”

30. # RESocialChat Valuable Links

31. Valuable Links Real Estate Pros Rocking YouTube Marketing: http://www.paveya.com/real-estate-professionals-rocking-youtube-marketing / Vine for Real Estate: http://www.inman.com/next/quick-tip-5-ways-real-estate-professionals-can-use-the-new-video-app-vine / http://www.slideshare.net/chuckward/real-estate-marketing-using- vine Using Video as a marketing Tool http://www.realtor.org/field-guides/field-guide-to-using-digital-video-as-a-marketing-tool https://www.youtube.com/watch?v=bfHnEHZdlo8

32. Q&A

33. Sources http://boom-online.co.uk/wp-content/uploads/2012/10/funny-pictures-cat-has-writers-bloc1.jpg http://ascplcl.wordpress.com/files/2009/10/current-events-copy.jpg http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=9365716&fileId=S1049096514001103 http://freedogpics.com/wp-content/uploads/2014/10/cute-dog-sniffs-live-wallpaper-android-apps-on-google-play2.jpg http://www.mediaispower.com/wp-content/uploads/2012/09/human_brand.png http://paredrocdnzone1.grupodecomunicac.netdna-cdn.com/wp-content/uploads/2013/12/shutterstock_158459390.jpg http://www.design-thinkers.co.uk/wp-content/uploads/2011/01/family-brands-300x219.jpg http://ingoodcompany.com/wp-content/uploads/2014/05/humanize-your-brand-600x450.jpg http://quotes.lifehack.org/media/quotes/quote-Stanley-Marcus-consumers-are-statistics-customers-are-people-201243.png http://www.socialmediaexplorer.com/wp-content/uploads/2011/03/social-media_brand_voice_example.jpg http://blog.canva.com/wp-content/uploads/2013/11/Untitled-design-50.png http://www.manifestdigital.com/~/media/Images/BlogImages/shutterstock_111103529. ashx http://www.thedutchphdcoach.com/wp-content/uploads/2014/09/seo- terugblik.jpg http://cdn.business2community.com/wp-content/uploads/2014/02/ crowdsourcing.jpg