Business environment for BBA students internal and external

HennaPunjabi2 0 views 28 slides Oct 12, 2025
Slide 1
Slide 1 of 28
Slide 1
1
Slide 2
2
Slide 3
3
Slide 4
4
Slide 5
5
Slide 6
6
Slide 7
7
Slide 8
8
Slide 9
9
Slide 10
10
Slide 11
11
Slide 12
12
Slide 13
13
Slide 14
14
Slide 15
15
Slide 16
16
Slide 17
17
Slide 18
18
Slide 19
19
Slide 20
20
Slide 21
21
Slide 22
22
Slide 23
23
Slide 24
24
Slide 25
25
Slide 26
26
Slide 27
27
Slide 28
28

About This Presentation

this ppt is all about external environment with SWOT being internal environment


Slide Content

CHAPTER3
BUSINESSENVIRONMENT

CONTENTSOFCHAPTER3
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
•Understandtheconceptof‘BusinessEnvironment’.
•DescribetheimportanceofBusinessEnvironment
•DimensionsofBusinessEnvironment-Economic,Social,
Technological,PoliticalandLegal
•Demonetization-conceptandfeatures
•ImpactofGovernmentpolicychangesonbusinesswithspecial
referencetoliberalization,privatizationandglobalizationin
India
•Discussmanagerialresponsetochangesinbusiness
environment
4

Whatisenvironment?
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
??????Thesurroundings
animal, orplantlivesoroperates.
??????Thenaturalworld,asawholeorina
orconditionsinwhichaperson,
particular
geographicalarea,especiallyasaffectedbyhuman
activity.
5

MeaningofBusinessEnvironment
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
Theterm‘businessenvironment’meansthe
sumtotalofallindividuals,institutionsand
otherforcesthatareoutsidethecontrolofa
businessenterprisebutthatmayaffectits
performance.
6

Examplesofbusinessenvironmentonbusiness:
??????COVID-19→Higherdatapackssold byVodafone
→BigBazaarstartedhomedeliveryservices
??????RatanTatadonated1500Cr.forCOVID-19(Socialchanges)
??????Landline→Cordless→Nokia→Android/Apple(Tech.)
??????Orkut→Facebook→Selfies→Instagram→TikTok
7
??????Highertaxes→expensiveproducts(GST)
??????Increaseinpetrolprices→increaseinoverallpricesofproducts/
services
??????Cart→Rails→LocalTrains→Airplanes→MetroTrains
??????RetailShopping→Weeklymarkets→Malls→Internet(Amazon,Flipkart)
??????Demonetisation→Paytm,PhonePe,DebitCards,CreditCards
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI

FeaturesofBusinessEnvironment
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
??????Totalityofexternalforces
??????Specificandgeneralforces
??????Inter-relatedness
??????Dynamicnature
??????Uncertainty
??????Complexity
??????Relativity (different)
8

ImportanceofBusinessEnvironment
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
??????Itenables thefirmtoidentifyopportunitiesand getting
thefirstmoveradvantage
??????Ithelpsthefirmtoidentifythreatsandearlywarning
signals
??????Ithelpsintappingusefulresources
??????Ithelpsincopingwithrapidchanges
??????Ithelpsinassistinginplanningandpolicyformulation
??????Ithelpsinimprovingperformance
9

ELEMENTS/COMPONENTS/DIMENSIONSOF
BUSINESSENVIRONMENT
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
??????POLITICAL
??????ECONOMIC
??????SOCIAL
??????TECHNOLOGICAL
??????LEGAL
10

POLITICALENVIRONMENT
•General stability
•Peace in country
•Government leadership
•Investment in business projects
•Industrial policy
•Red tapismand bureaucracy
•Political morality
•Relations with foreign countries

ECONOMICALENVIRONMENT
•Interest rates
•Inflationrates
•Stock market indices
•Value of rupee
•Changes in disposable
income of people
•Per capita income
•GNP
•Foreign trade
•Rates of saving and
investment
•Agriculture and Industrial
sector
•Role of Public and private
sector
•Profitearningrate
•Productivityrate
•Employmentrate

ECONOMICAL ENVIRONMENT
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
??????GDP
??????Highinflationrate→Highcostofproductionleadingtoriseinprices
ofproducts
??????Fallinrateofinterest→Increaseindemandforhomeloans
??????GST→increaseinpricesofproducts
??????Demonetisation →slowdownofcashbasedbusinesses
→Jewelersbusinessinboom
??????Bankingsector→schemes
??????Savingsandinvestmentrates
??????Roleofprivateandpublicsector
14

SOCIALENVIRONMENT
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
•Customsandtraditions
•Values and belief systems
•Social trends
•Culture–wayoflife(eatinghabits,clothinghabits)
•Moneyspendinghabits(saveorspend)
•Standardofliving
•Tastesandpreferences
•Festivals→Sweets,clothes,decorations
16

SOCIALENVIRONMENT
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
•Life expectancy
•Consumption habits / consumer preferences
•Composition of family
•Birth and death rates (shortage of medical facilities)
•Population shifts
•Educational system and literacy rates
•Expectations from workforce
•Role of women in society
•Attitude towards innovation, lifestyle, occupational
choices, etc.
16

TECHNOLOGICALENVIRONMENT
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
•Scientific improvements
•Innovations
•New techniques of production
16

TechnologicalEnvironment
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
??????Floppytopendrive
??????Onlinegrocery
??????Onlinebooking
??????Trivago,Oyo
??????CompactLaptops
??????Plasticmoney
??????BookMyShow
??????E-ticketingbyrailways
18

LegalEnvironment
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
•Legislations passed by government
•Administrative orders issued by government authorities
•Court judgements
•Decisions rendered by various commissions and agencies
•The Companies Act, 2013
•Factories Act, 1948
•Workmen’s Compensation Act, 1923
•Competition Act, 2002
•Industries (D&R) Act, 1951
•FEMA and Import Exports Control Act, 1947
•Trade Union Act, 1926
•The Consumer Protection Act, 2019
•Industrial Dispute Act, 1947
19

LegalEnvironment
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
•Legislations passed by government
•Administrative orders issued by government authorities
•Court judgements
•Decisions rendered by various commissions and agencies
•Advertisement of alcoholic beverages
•Statutory warning on cigarettes
•Baby food
19

Government Policies and its
impactonbusinesses(LPG)
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
??????LIBERALISATION
??????PRIVATISATION
??????GLOBALISATION
20

LIBERALISATION
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
??????Endoflicense,quotaandrestrictionsprevailingbefore1991
??????Abolishinglicensing
??????Freedomofexpansionofbusiness
??????Lessertaxesandcontrols
??????Lesserrestrictionsonimportsandexports
??????Easyandsimpleproceduresofforeigntrade
??????Freedominmovementofgoodsandservices
??????Freedominfixingprices
21

PRIVATISATION
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
??????Public sector is owned by govt. whereas private sector by
individuals
??????Greaterrole ofprivatesectorthanpublicsector
??????TransferfromPublicsectortoPrivateSector
??????BIFR(Reconstruction)–ReviveorClosesick units
??????DilutionofPublicsector
22

GLOBALISATION
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
??????Removalofpoliticalboundaries,worldbecameaglobalvillage.
??????Integrationofeconomiesofworld
??????Till1991therewerestrictrestrictionsonimports
??????Importliberalization
??????FERAwasreplacedbyFEMA
??????Newtariffstructure
??????Reductionofimportduty
??????Abolitionofexportprotocols
23

DEMONETISATION
??????8
thNov.,2016
??????Rs.500andRs.1000denominationnoteswithdrawn
??????Exchangeofnotesinbanks
??????Restrictiononcashwithdrawal
??????Curbcorruption
??????Controlblackmoney
24
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI

FeaturesofDemonetisation
??????Demonetizationasataxadministrationmeasure
??????Nontoleranceoftaxevasion
??????Taxadministratingandchannelizingsavingsintoformal
financialsystem
??????Creating lesscashorDigitalCashliteeconomy
25
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI

ImpactofchangesinEconomicPolicyon
theBusiness/
EffectsofLiberalizationandGlobalization
??????Increasingcompetition
??????MoreDemandingCustomers
??????Rapidlychangingtechnologicalenvironment
??????Necessityforchange
??????DevelopedHuman Resources
??????Marketorientation
??????LossofBudgetarySupporttoPublicSector
??????ExportamatterofSurvival
26
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI

Managerial responses to changes in
Bus.Env.
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
??????Diversification(newbusinessesareas)
??????JointVentures(mergers)
??????BrandBuilding(Goodwill)
??????Useoflatesttechnology(innovation)
??????Improvedcompensationlevel(HRpolicies)
??????Customerfocus (consumerism)
27

Questions
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
(a)Importanceofopportunitiesandthreats
(c) Copingwithrapidchanges
(b)Improvementinperformance
(d)Allofthese
3.Whichenvironmentprohibitsadvertisement ofalcoholicbeverages?
(a)Political(b)Social(c) Economical(d)Legal
4.NamethecomponentofbusinessenvironmentwhichincludesKiosks,Internet,Pendrive.
(a)Political(b)Social(c)Technological(d)Legal
5.Liberalisationmeans:
(a)Integrationofeconomies
(b)Reducedgovernmentcontrols
(c)Planneddisinvestment
(d)Noneofthese
28
1.Whichofthefollowingdonotcharacterizebusinessenvironment?
(a)Uncertainty(b)Employees (c) Relativity(d)Complexity
2.Whichofthefollowingbestindicatesimp. ofbusinessenvironment?

Questions
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
29
6.Nametheserviceindustry.
(1)Coalmining(2)Banking(3)Tourism(4)Cellphones
(a)Only1 (b)(2)&(3) (c)Only2 (d)Only3
7.Withdrawaloflargedenominationcurrencynotes.
(a)Privatization(b)Liberalization(c)Demonetization
8.ABCTechnologiesLtd.IsaleaderintechnologyinnovationintheUS,creatingproductsandsolutionsfor
connectingtheworld.TheydevelopedthefirstsmartwatchS-19whichhashealthparameterfeatureslikeheart
beat,bloodpressure,etc.otherthanshowingtimeoptions.Whileinsearchofmarketsabroad,thecompanyfound
thatinIndia,thereformprocesswasunderwaywiththeaimofacceleratingthepaceofeconomicgrowth.The
companydecidedtotakeadvantageofsimplifiedexportprocedureandremovalofquantitativeaswellastariff
restrictions.ItsetupitscompanyinJamnagarwithaviewtocapturetheIndianMarket.Inashortspanoftimethe
companyemergedasamarketleader.Successinthecompanyattractedmanyotherplayerstoenterthemarket.
Competitionresultedinreductioninprices,therebybenefittingthecustomers.
(a)Intheaboveparagraphtwomajorconceptsrelatedtogovernmentpolicyhavebeendiscussed.Identifyand
explaintheseconcepts.
Ans.Liberalization&Globalization
(b)ExplainbrieflyanythreeimpactsoftheseconceptsonIndianbusinessandindustry.
Ans.Explainimpactofeach

Thankyou
CBSE-XII-BUSINESSSTUDIES-BYHENNAPUNJABI
30