Business model canvas and revenue generation of firstcry.com

Find in depth study about the business model canvas of E-commerce companies and their revenue streams in detail.

1. By- Prachi Londhe

2. Tagline- Celebrating the happiest cry ever Parent Company- BrainBees Solutions Pvt. Ltd. Category - Hybrid (Online & Offline) Sector- IT & Tech Total Investment- $489M Turnover- $30M Inventory: Online- 90,000+ Brands, Offline- 15000-20000 Headquarter- Pune, India Employees- 886 Tie Ups with 7,800 Hospitals for firstcry Gift box Distribution

3. Investors Softbank Vision Fund Valiant Capital Partners SAIF Partners Vertex Partners Mahindra Retail

4. Competitors Hopscotch PinkBlue India Primary Kids Flipkart Amazon

5. Kids Clothes Gear & Nursery Health & Safety Bath & Skin Feeding & Nursing Diapering Toys, Books & School Footwear Mom & Maternity B’Day Gifts Premium

6. Business Model of Firstcry.com

7. Key Activities Key Partners Value Preposition Costs Key Resources Customer Relationship Channels Customers Revenue

8. Key Partners- Shipping Companies Vendors Payment Gateway Company Financers Media Partners Public Figures Key Activities Development Maintenance of Platform Marketing & Promotion Customer services Tie ups with Hospitals (100k+ Boxes)

9. Customer Relationship Buyer Relationship with special offers 24/7 Customer Service Safe Payment Gateways Contests for Existing Customers Different Category- “Parenting” where parents have access to their Blogs related to baby and Parenting, Vaccines and Baby Teething, Baby Diet Plan, Social Groups for New Parents, Magazines, Q&A, etc.

10. Value Proposition Widest Choices in Top Rated International Brands Secure Transactions Best Price & Timely Delivery Premium Store Customers Expecting Mothers Children: 0-12 years Old Upper Middle Class and Elites

11. Key Resources Partnerships Human Resources(Employees) Physical Assets and Stores Suppliers Warehouses Channels Online Website Mobile Base Application Physical Stores Social Media

12. Cost Structure Employee Cost Marketing Cost Operational Cost Expansion Development Cost Revenue Streams Seller’s Commission Sales from Physical Stores Firstcry Premium Ads Featured Listings Blogs(PPC) Strategic Partnerships(Child Insurance)

13. Thank You