Business Plan for an Education based Start Up

Created a rough business plan for an enterprise which gives a platform to all students looking for coaching and a chance to compare and pick the best choice for them

1. BUDDY-ED Your Study Best Friend A Business Plan

2. Because there are millions of students in India who are aspiring to get higher level education and seeking the right coaching for the same. We propose to create a platform where students can get an insight regarding all the coaching centres whether they are subject or competitive exam oriented and compare all options to find the most suitable one for them Idea Generation

3. Environment Analysis No major enterprise exist which provides the same service as of now Majority of students especially in the urban areas have an access to the Internet and seek coaching Over 30 lakh graduate and 1 crore students give 12 th board exam in India every year Majority of students seek advice from acquaintances or websites like Quora, Yahoo Answers regarding the same

4. INCENTIVES Discount to students on admission through portal Comparison of all coaching centres on all factors Offline counselling FREE 3 DAY TRIAL CLASS AT CENTRES GROUP DISCOUNT TO PROMOTE ADVERTISMENT

5. Cost Incurred Cost of Rent and Infrastructure Salaries of Counsellors Publicity and Advertisement Cost Cost of trainees and developers Miscellaneous Business Expenditure

6. F E A S I B I L I T Y A NALYSIS TECHNICALLY FEASIBLE WITHIN COST ABILITY PROFITABLE Yes Yes Yes

7. Marketing Strategies B2B Target B2C Target Coaching Centres Individual Professors Companies looking for advertisement School Students College Students Parents

8. B2B Marketing Coaching Centres Research about the presence of all coaching centres and their courses Research about the demography of the students attending the centre Reach out to the business departments of coaching centres offering collaboration In exchange to discounts to students who take admission through the portal provide commission Extension of the deal to recommend them first for certain category for a discussed charge

9. B2B Marketing Individual Professors Research about the presence of individual professors who tutor students both college as well as school level Research about the demography of the students who they tutor, which board or which exam Reach out to them offering business collaboration In exchange to discounts to students who take admission through the portal provide commission Extension of the deal to recommend them first for certain category for a discussed charge

10. B2B Marketing Companies looking for advertising Once the website and eventually mobile app gain traffic start running advertisements for additional income Research privately for youth oriented appropriate enterprises looking for online publicity Run Google Ads, other advert portals on your website and mobile device application

11. B2C Marketing School Students Research about and divide all schools into their respective academic boards Target school students related social media group and advertise Emphasis on the need to know all the choices to make right one for their life Advertisement through WhatsApp messages and other social media portals Use Memes and other latest youthful trends on digital platforms to advertise

12. B2C Marketing College Students Target college students related social media group and advertise Reach out to all college and meet with students interested to join coaching and collect their contact information Collaborate with student events like college fests to create more student awareness Advertisement through WhatsApp messages and other social media portals Use Memes and other latest youthful trends on digital platforms to advertise

13. B2C Marketing Parents Occasional printed form advertisement with emotionally engaging verbatim in the newspaper Advertise heavily on need to choose the right coaching for child’s future Engaging with parents during youth, education or school/college events one on one

14. GOALS Short Term Goals Long Term Goals Creating an extremely user-friendly platform Collaborating with maximum number of coaching centres Creating brand awareness amongst students Minimising the expenditure to a very reasonable rate Establishing a monopoly in the vertical Creating a very strong brand resonance with consumers Expanding to other education/youth related section to scale up Cover all Tier-II and III cities as well as expand in rural areas

15. CHALLENGES Gaining trust of the students to create a strong consumer base 1 Lack of internet availability makes us lose outreach to many prospective consumers 2 Lack of admissions to a centre can result in cutting off of ties 3 Returns should be substantial over cost incurrence for business to survive 4 Considerable prospective consumers might take admission on their own offline after shortlisting on platform 5 Emergence of an enterprise with same service and higher capital during initial stages 6

16. Schedule Launch of the Website Make all Business Deals Raise Fundings Relentless Publicity Analyse consumer feedback and financial condition to optimise future stratergy

17. This Presentation was made by: Manav Kaul (S.P.C.E Mumbai) as an independent project to create a business plan for an education based enterprise