business profile and progress in entrepreneurial venture.pptx

potential problem address, with solutions, target market, marketing strategies and financial analysis of business

1. Unleash Your Inner Glow with Us

2. Group Members: Burhanuddin Khozema (54078) Syed Hussain Raza (54873) Shan Ali (52533) Faculty Member: Mehwish Zafar Managing The Entrepreneurial Venture

3. Introduction ADORA is your one-stop shop for a complete self-care experience. We curate a collection of premium hair, skin, and personal care brands to pamper you from head to toe. Whether you seek luxurious treats or daily essentials, ADORA has everything to elevate your beauty routine and cater to your unique needs. Discover the essence of well-being and find the perfect products to start your personalized journey to radiant beauty.

4. Problem Statement Availability Reliability Finding the perfect beauty and wellness products can be a frustrating journey. Brick-and-mortar stores offer limited options, while navigating online stores can feel overwhelming. Concerns about product authenticity are a major hurdle. Counterfeits can not only be ineffective but also pose health risks. Who has time to decipher the real from the fake? Making informed choices can be paralyzing. A sea of conflicting information online leaves you feeling confused and unsure. Wouldn't it be great to have a trusted source of guidance? Authenticity Anxiety

5. Solution 1 Solution 2 Solution 3 Forget juggling multiple stores! Our platform lets you browse, compare, and purchase everything you need in one convenient location. Shop with Certainty: We guarantee product and brand authenticity, so you can trust the quality of your purchases. We provide in-depth product information, expert insights, and genuine customer reviews to equip you for informed decisions. Solution Empower Your Purchase With Knowledge Authenticity One Stop Shop

6. Target Market Demographic Age : The primary target age group is 18 to 45 years. Gender: Although Adora recognizes the growing trend of makeup usage among men, its primary focus remains on women. Income: Targets middle to upper-middle-class individuals who have disposable income. Occupation: Focuses on student, house wife’s, working women who are financially independent and have the purchasing power to buy cosmetics regularly. Income: Targets middle to upper-middle-class individuals who have disposable income. Occupation: Focuses on student, house wife's, working women who are financially independent and have the purchasing power to buy cosmetics regularly.

7. Online Presence and Brand Building Expansion and Partnerships: ·Launching a user-friendly and visually appealing e-commerce platform. ·Leveraging digital marketing channels such as social media, influencer collaborations, and search engine optimization (SEO) to drive traffic and increase brand visibility. ·Offering engaging content such as tutorials, reviews, and beauty tips to attract and retain customers. ·Establishing a strong brand identity through consistent messaging, branding, and customer experience. •Expand product categories. •Collaborate with influencers and brands. •Explore offline opportunities for growth Marketing Strategy Product Assortment and Customer Engagement ·Curate diverse, high-quality products. ·Implement personalized recommendations. ·Provide exceptional customer service.

8. Industry Analysis In 2024, the Beauty & Personal Care market in Pakistan is projected to generate a revenue of US$4.92bn. It is expected to experience an annual growth rate of 2.16% (CAGR 2024-2028). The largest segment within this market is Personal Care, which is estimated to have a market volume of US$2.45bn in 2024. When compared globally, in the United States generates the highest revenue with US$100bn in 2024. Additionally, online sales are anticipated to contribute 3.6% of the total revenue in the Beauty & Personal Care market by 2024. Competitors Currently there are only three players in the market “Just4Girls.pk”, “ Bagallery.com“,”Big Basket”. They’re working on similar model,

9. Financial Model Income Statement

10. Financial Model Break- Even: 9902 units Return on Investment: 15.6% Profit Margin: 12.6% Payback Period: 6.4 years

11. Thankyou