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1. CHHAVI KHANDELWAL 0232MBA105 Submitted By: Consumer Perception, Satisfaction, and Loyalty in Online Shopping: A Study on Flipkart

2. Introduction Exponential e-commerce growth in India with Flipkart leading through strategic customer-centric policies. Insights into online shopping behaviors and focus areas for Flipkart to enhance consumer retention.

3. Research Objective To analyze consumer attitudes, satisfaction, purchasing behaviors, and loyalty towards Flipkart. Investigate key influencing factors: demographics, website design, branding, promotions, trust, convenience.

4. Literature Review Highlights A Descriptive Study Of Brand Equity Of India’s Popular Online Shopping Sites A Study Of Consumer Perception Towards Online Shopping With Special Reference To Flipkart A Study Showing The Impact Of E-marketing On Consumer Purchase Behavior A Virtual Study On Consumer Behavior Towards Flipkart Brand Strategies Customer Loyalty On E-commerce Customer satisfaction and brand loyalty towards online purchase store Amazon and Flipkart: An Empirical study. Sentiment analysis of customers' loyalty on marketing activities by online marketplaces in India: a social media perspective Study of Impact of Digital marketing on Consumer Buying Behavior for Electronic Goods

5. Methodology Systematic literature review using Publish or Perish software and Google Scholar database. Keywords: consumer perception, brand loyalty, satisfaction, Flipkart, India (20 20 -2023). PRISMA protocol ensured a rigorous selection methodology.

6. Themes Consumer Preferences: The literature highlights the shift towards online shopping among consumers driven by benefits like discounts, recommendations, convenience, and flexibility offered by e-commerce platforms Trust and Loyalty: The review emphasizes parameters like user interface design, timely delivery, grievance redressal , and personalized engagement that help build consumer trust and loyalty towards Flipkart. Personalization and Customization: The ability to cater to individual consumer needs and behaviors through customized recommendations and promotions has emerged as a key theme from the literature. This ties into analyzing purchasing patterns and loyalty.

7. Results and Discussion Consumers Show Positive Attitudes And High Purchase Intentions Towards Flipkart. Key Drivers Of Loyalty: Website Design, Personalized Recommendations, Branded Promotions. Preferences For Online Shopping Over Physical Stores For Convenience, Selection, And Pricing.

8. Conclusion Flipkart as a preferred online shopping destination due to variety, affordability, and engagement. Suggested focus on UI upgrades, logistical improvements, and trust-building initiatives. Marketers to understand evolving consumer needs for sustained loyalty and market advantage.

9. Thankyou!