Business Research Methods BRM.pptx b.com

B.Com student study materials

1. Semester V Business Research Methods Dr. D. Rengaraj Assistant Professor Department of Commerce SRMIST FSH RMP

2. Unit I Research, Definition, Importance & Nature Types, Process,

3. What is Research ? Research comprises of two words, "Re" and "search". While "Re" implies a repetitive or iterative process, "Search" denotes, making a thorough examination of or looking over carefully in order to find something . Research can be defined as a scientific process where new facts, ideas, and theories are established and/or proved in different areas of knowledge. Research aims at adding to the existing stock of knowledge for the betterment of world.

4. scientific process

5. Definition of Research According to Waltz and Bausell : "Research is a systematic, formal, rigorous and precise process employed to gain solutions to problems or to discover and interpret new facts and relationships." According to John Best : "Research is a systematic activity directed towards discovery and the development of an organized body of knowledge."

6. What is Good Research ? (Essential Criteria of a Good Research)   Clearly Defined Objectives Ethically Conducted Flexibility Reliability Validity Accuracy Credibility of Sources Generalizable  Results

7. Essential Criteria of a Good Research

8. Significance of research

9. Nature of Research  Systematic Activity Logical Process   Iterative Process Based on Empirical Evidences Controlled In Nature  

10. Nature of Research 

11. Scope of Research

12. Type of Research

13. Type of Research

14. Type of Research

15. Steps of Research Process

16. Research Process

17. Research Process

18. Research Process

19. Top 10 Best Practices for Conducting Research in 2023

20. Research Process: How To Conduct Research Step 1. Identify the Research Topic Step 2. Review Existing Research Step 3. Design the Research Methodology Step 4. Select the Sample and Participants Step 5. Information Collection Step 6. Data Analysis Step 7. Interpretation of Result Step 9. Discuss Limitations Step 10. Make Recommendations Step 11. Write the Research Report Step 12. Peer Review and Revision

21. Thank you Will continue next session……