Business To Business Marketing - Sinclair

Brief presentation of B2B marketing for my marketing course.

1. B2B BUSINESS TO BUSINESS MARKETING Kalyssa Hurley

2. What is B2B? B2B marketing is when a business uses other businesses to get demand for their products and/or services.

3. Companies that Utilize B2B Intel Dell HP FedEx Etsy Shopify eBay

4. Why Use B2B? It’s good for businesses to use B2B marketing because it can increase brand awareness and build relationships. It also helps because it takes the pressure/responsibility from one main place and relieves it due to the high communication between businesses and a more direct relationship rather than in B2C marketing.

5. Targets companies Large scale sales Product to resolve a target necessity Based on long relationships Tough and procedural decision making Long term goals B2B B2C VS. Targets individuals Personal consumption Product to resolve a basic necessity Based on short relationships Emotional based decision making Immediate results

6. B2B Example Software chains are a great example of businesses that use B2B marketing. Software companies often work closely with other businesses to meet the businesses demand, and it turn make money selling them product/software services.

7. B2C Example A good example of businesses that use B2C marketing is almost any retailer. Amazon for example is a business that uses the market of everyone’s wants and needs and makes them accessible at an affordable cost within an efficient time frame.

8. Pros of B2B Reduce costs Brand awareness Competition Target audience High-order values Personalization Increase sales Strong relationships

9. Cons of B2B Complex sales Limited customer base High-cost implementation Tracking ROI Strategic Lack of resources

10. Strategies Advertising Social media Sponsors Search advertising Content Marketing Blogging Podcasts Webinars Due to B2B marketing having such a small customer base compared to B2C, they must get very strategic with how they reach their target audience as well as how they continue to keep them in the loop.

11. Sources Slide 2 Definition Slide 3 Intel Slide 3 FedEx Slide 4 Slide 5 Diagram Slide 6 Example Slide 7 Example Slide 10 Strategies