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RETAIL BANKING
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Bank Marketing refers to ……
a. Identifying the most profitable markets now and in the future
b. Assessing the present and future needs of customers
c. Setting business development goals and making plans to meet them
d. All the above
Ans - d
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Mr. Ram working as a Gazetted Officer in a Government Department having 20 years left over service
was recently transferred to Chennai. He approached a branch and requested that he is in pursuit of a
good house or apartment in Chennai for immediate purchase and he requires in principle sanction.
Whether the Bank accepts to his request? If so, it is valid for how many months?
a. No. We cannot accede to such request
b. Yes, it is valid for one month
c. Yes, it is valid for three months
d. Yes, it is valid for six months
Ans - c
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Which of following concepts point out for a well laid strategy for Retail Banking focusing on Customers?
a. Identifying the customers' needs
b. Developing appropriate products to satisfy their needs
c. Providing them with efficient delivery channels for availing the products
d. All the above.
Ans - d
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Which of the business modules is Management by Objectives process?
a. Strategic Business Unit approach
b. Integrated approach
c. Departmental approach
d. B & C
Ans - a
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