CamiHenry_Personalbrand_fullsailuniversity.pptx

Personal brand

1. Personal Brand Exploration Cami Henry Project & Portfolio I: Week 1 Digital Marketing

2. Career Category: Starting Your Career GOALS -Short Term- 2025 Immediately after graduation: Land an entry level position with the Women’s Professional Rodeo Association (WPRA) -Long Term- 2040 Become the Digital Marketing manager for the NFR (National Finals Rodeo) with my own marketing company

3. Profession -Digital Content Creator -Event Sales & Marketing Manager -Field Marketing Coordinator

4. Target Audience Recruiters at WPRA, WNFR and PRCA Digital Marketing Agencies Non-profit organization Pro Rodeo Org Contestants Spectators Small brick & Mortar Co Groups I most relate to OR feel most excited to work with X X X Groups I know people in, OR already have clients in X X Groups I have the most knowledge about X Groups I would find fascinating to learn more about X X

5. Competition Education: University of West Florida :Bachelor’s degree- Human resources management/personal administration JCSU : Bachelor of Business Administration and management Experience: 6 months social media marketing intern 1 year sales manager Esporta Fitness 1 year Digital Marketer & Social Media Marketing Consultant Provision Media Top Skills: Sales, Social Media Marketing, Marketing Strategy, Community Management, Storytelling Overall Online Presence: 152 connections, good headshot, displays marketing profile, long list of skills, experience and organizations Ashaunti Brown Daniel Chacon Education: Saint Leo University- Sports Business, Business Administration and Management Saint Leo University- Master’s degree Business, Management, Marketing and related support services Experience: 2 years Operations manager and marketing manager 1 year salesperson 7 years VIP services coordinator (the Loop entertainment group) Present Assistant Manager (Level roofing and solar) Top Skills: Business planning, Supervisory, Content management, Events, Guest services, media relations, Digital content, integrated marketing Overall Online Presence: Long list of skills and experience. The profile photo is not the best and would be better suited with a professional headshot. Active on posting, but only has 9 connections.

6. Identity Core Values: Transparency Honesty Commitment Creativity Vision: To create a bigger crowd of spectators, promote rodeo in a positive way and increase contestant entries. Guiding Principle: Passion: Barrel racing and/or rodeos Super-Power: Growing the spectator audience through competitors stories Golden Circle: Why? To introduce the sport of rodeo/barrel racing and inspire new people to get into the sport How? Sharing stories of competitors to reach a wider audience What? Digital marketing for barrel races and rodeos

7. Promise & Position Promise: I help rodeo and barrel racing organizations increase their spectator attendance and gather new entries by telling competitors stories through digital marketing Position: Inspiring others through competitor stories

8. Networking Industry events: WPRA World Finals November 7-10 in Waco, Texas Objective: Meet some of the top trainers in the world and record live videos to share training tips with outside competitors. Elevator pitch: You know how the spectator attendance has been dropping over the last year? Well, what I do is create inspirational videos based on competitors stories to draw attention to the events and bring in new spectators. In fact, a promotional video I made for a local rodeo increased the number of spectators from the previous year by 200. Mentorship: National Finals Rodeo December 5-14 in Las Vegas, Nevada Objective: Meet the top 15 in the world for all rodeo events. Record behind the scene footage of contestants along with asking questions throughout the week on how the week is going for them to create a short documentary recapping the 2024 NFR.

9. Digital Marketing Strategy to improve skills & exude archetype: I am going to compose more inspirational videos or quoted pictures and post on different social media platforms

10. Professional Development Technical -CRM Software Task: complete training and course Org: LinkedIn Due Date: Dec 2024 -SEO Task: Complete course and receive certification Org: HubSpot Academy Due Date: Oct 2024 Transferable -Content Optimization Task: Complete course Org: bootcampdigital Due Date: Nov. 2024 -Link building Task: Complete course and learn strategies Org: HubSpot Academy Due Date: Oct. 2024

11. References LinkedIn Facebook for photos of competitors Google search for the event dates