CAMPAING ABOUT CAÑO CRISTALdcdcdddd.pptx

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1. CAMPAING ABOUT CAÑO CRISTAL MARVYN MOYA ORTEGA ANDRES FELIPE

2. WHAT´S CAÑO CRISTALES The Caño Cristal River is commonly called the "River of Five Colors" it is known as the most beautiful river in the world due to its striking colors, located in the Serrania de la Macarena, province of Meta.

3. CAÑO CRISTALES It is home to anteaters, jaguars, deer, eight species of monkeys, 550 species of birds, 1,200 species of insects and 100 species of reptiles, as well as about 50 identified species of orchids and thousands of other identified plant species. It also has a wide variety of aquatic plants.

4. WHAT SPECIFIC ISSUE IS THE CAMPAING ADDRESSING? This campaign seeks to address the problem of climate change, the mining and deforestation which in the year 2018 destroyed 5620 hectares, by parties of illegal armed groups with these acts the environment is affected, it would be a loss for humanity, since this Place is unique in the world. all people must be aware, not only that deforestation destroys it, but also the climate change that is most noticeable year after year, which can destroy this place.

5. CLIMATE CHANGE

6. THE MINING The oil exploration would put in risk Caño cristales. Colombia has 1.889 species of birds of the 10.065 in the world. but 420 species would be destined to extinction

7. TARGET AUDIENCES The target public is all the communities in general and even more the corresponding authorities that are in charge of protecting this natural reserve and the environment. it is known for the reason that they know what measures to take and through the community they are forced to take measures regarding the damages.

8. TIPS The number of visitor must be controlled at the park entrance people can not use sunscreen or repellents avoid using the car to get to the park

9. TYPES OF CAMPAING SUPPORT The support of this campaign is supported by social networks and with the different means of communication, in order to reach people and motivate them to take part in helping, to become aware of the impact of everything that is done just to generate income

10. DID THE CAPAING APPEAL TO YOU ?