Capstone_Project Tahir for Business Management Project

Business PPt

1. Group Number-318 Project Category- Academic Project Title-Elevating Startups: - Designing and Implementing Digital Marketing Strategies Project Guide Name-Dr Anjali Dutta University School of Business- Division- MBA Flagship Student Name UID Student Name 1. Pooja Kumari Student 1 UID 22MBA11429 Student Name 2 Tahir Parveiz Student 2 UID 22MBA11323

2. PROBLEM STATEMENT Lack of understanding of consumer perceptions towards digital marketing in the startups in India. Difficulty in evaluating the effectiveness of digital marketing channels. Challenge in meeting customer expectations and driving desired outcomes like conversions and brand loyalty. Need to improve tactics to enhance overall business success. *" Tactics" refers to the specific actions, methods, or techniques used to achieve a particular goal or objective. University School of Business- Division- MBA Flagship

3. OBJECTIVES OF THE STUDY Provide a review of the impact of digital marketing tools and tactics on start-up growth . Analyze specific strategies, frameworks, and challenges encountered by start-ups in leveraging digital marketing. 1 . limited resources 2. Establishing Brand Awareness 3. Targeting the Right Audience: 4. Competition: Map out the relationship between digital marketing and start-up growth drivers, considering between different business models. Develop a macro dynamic framework correlating digital marketing tactics with identified growth drivers to guide start-ups effectively. 1 . Market analysis 2. customer acquisition 3. innovation and adaptation University School of Business- Division- MBA Flagship

4. RESEARCH METHODOLOGY Identifying Research Objectives: Defining specific goals, such as understanding successful digital marketing strategies and identifying implementation challenges for startups. Research Design: Choosing an appropriate research approach (qualitative, quantitative, or mixed-methods) based on the defined objectives. Data Collection: Gathering data from various sources, including startups, experts, and industry reports, through surveys, interviews, and secondary research. University School of Business- Division- MBA Flagship

5. Data Sources: Peer-reviewed articles from various databases, reputable journals, e-newspapers, and reports. Selection Criteria: Articles relevant to digital marketing Apex Institute of Technology- MBA RESEARCH METHODOLOGY University School of Business- Division- MBA Flagship

6. DATA ANALYSIS & INTERPRETATION University School of Business- Division- MBA Flagship

7. Apex Institute of Technology- MBA DATA ANALYSIS & INTERPRETATION University School of Business- Division- MBA Flagship Graph : Produce visually appealing graphics to highlight important discoveries or break down difficult ideas.

8. Apex Institute of Technology- MBA DATA ANALYSIS & INTERPRETATION University School of Business- Division- MBA Flagship

9. RECOMMENDATIONS Effects of Designing User Experience Impact of Social Proof and Reviews. Perception of Data Privacy and Security. Value propositions The role of customer service and support. Effects of Relevance and Quality of Content. Effectiveness of Targeted Advertising .   University School of Business- Division- MBA Flagship

10. Outcomes University School of Business- Division- MBA Flagship . Product quality and cost significantly influence consumer happiness. Customer safety. Digital marketing channels like social media, online reviews, and influencer marketing shape consumer perception and brand awareness. The shift towards online make importance of effective digital marketing strategies in customer engagement and outreach.