Career aspect of digital marketing by sricheta parui

Digital Marketing

1. Career Aspect Of Digital
Marketing
Presented By
Sricheta Parui
http://blog.oureducation.in/digital-marketing/

2. Contents
Introduction
Digital Marketing
Areas/Careers
SEO
SMM
EM
MM
WA
Education Requirments
Salary
Conclusion
References

3. Introduction
As we all know, increasingly
companies are tweaking their
marketing away from
traditional methods and
towards Digital.
Many are hiring Digital
Marketers It is proving an
amazing career choice for out-
going, busy people.
Here we look at all the
aspects of why it’s such an
amazing career; always
changing, always busy,
always interesting and with
great long-term prospects.

4. Digital Marketing Areas/Careers
•SEO(Search Engine
Optimization)
•SEM(Search Engine
Marketing)
•SMM(Social Media
Marketing)
•EM(Email Marketing)
•MM(Mobile Marketing)
•WA(Web Analytics)

5. SEO
Search Engine
Optimization is an organic
(unpaid) method of
improving the ranking of
web pages and their
visibility on various search
engines such as Google,
Yahoo, Bing, etc.
Optimizing webpages is a
very vital aspect of Digital
Marketing.

6. SEM
Another method of
increasing the visibility
of webpages is through
sponsored placements
and advertising. SEM
specialists should know
how to run PPC
campaigns, how to
purchase traffic through
paid search listing to
maximize visibility of
web pages on search
engines.

7. SMM
Social Media Marketing
is gaining a lot of
popularity with social
media sites like
Facebook, Twitter,
LinkedIn, Pinterest and
others. A good digital
marketer should know
how to harness the
power of social media to
market the brand image
of the company.

8. EM
As it is important to engage
customers and leads with
your brand, many
organizations send periodic
newsletters, email
campaigns, autoresponders
to its subscribers in order to
keep them updated with
new products/services
added or anything worth
sharing.
http://blog.oureducation.in/digital-marketing/

9. MM
More and more people are
going mobile. Smartphones
have become very trendy
among all age groups.
Mobile marketing provides
instant updates, promo
offers and information of
customers’ interests. A
person needs to be a mobile
freak to get into mobile
marketing.

10. WA
Web Analytics is a very
interesting aspect of
digital marketing which
involves traffic analysis,
business and market
research and enhancing
the website traffic. For
instance, Google
Analytics gives a great
insight into how your
website is working.

11. Education Requirements
The typical education
requirement for digital
marketing specialists was
a bachelor's degree in an
area related to marketing,
communications, or
graphic design. The
curriculum for a relevant
program provides
students with a well-
rounded education in
target market
identification, advertising
strategies, and marketing
campaign analysis.
http://blog.oureducation.in/digital-marketing/

12. Salary
In November 2013, PayScale.com reported a 10th-90th
percentile salary range of $28,487-$59,977 for Internet
marketing specialists. Salaries for online marketing
managers fell into a range of $38,596-$94,663 for the same
percentile range, according to the same source.

13. Conclusion
Digital Marketing is a new dimension in advertising field. It has a best
career opportunity for almost all the people, even if you are a budding
entrepreneur planning a new career or a business man bored of
existing career and looking to give some direction to the existing
career. Adding digital marketing to your career will not only help shape
your career but also help to improve existing business.

14. References
•https://www.urbanpro.com/a/careers-digital-marketing-2
•digitaldeepak.com/digital-marketing-jobs-careers-india/
•study.com/.../Digital_Marketing_Careers_Job_Descriptions_Salaries
_and...
•www.digitalvidya.com/blog/9-tips-to-start-a-career-in-digital-
marketing/
www.payscale.com/research/IN/Job=Digital_Marketing.../Salary
•www.iris.xyz738 × 705Search by image
•http://tecfactory.in/seo_company_in_bangalore/