Career management 3.pptx a brief study on ad magic

It an brief explanation about Ad magic i n todays modern and developing world

1. Ad Magic Submitted by:- Purva Joshi Sujal Upadhyay Pooja Sharma MD Arman khan Yogesh Upadhyay Mohit Kumbhar Priyang Parekh

2. Amul was launched in 1946 in Anand, Gujarat, India. It was established as a cooperative to provide fair prices to milk producers and to ensure quality milk and milk products for consumers. Amul's journey began as a response to the exploitation of local milk producers by middlemen.

3. Core strategy: 1) positioning 2) Authenticity. Marketing strategy: Tag line creation Mass media campaign Rural focus Affordability Distribution network Brand recognition Market leadership Consumer trust Cultural impact Additional points: 1 . Product diversification 2.Continuous innovation.

4. Bharati Airtel known as Airtel, is India’s 2 nd largest telecom company in India which was founded by Sunil Mittal on 7 th July 1995.  Today Airtel is not restricted to mobile services but also includes Airtel Payments Bank, Airtel Thanks App, Wynk music and wide range of other services.  Multiple Ads which added magic are as follows:   Har ek friend jaruri hota hai  Joh tera hai, vo mera hai    One touch internet  Sab kuch karo, par sahi chuno  #expressyourself  Brand Ambassador  One family  Thanks a lot   

5. MARKETING STRATEGIES: Effective Advertising: - Nirma’s advertising strategy, especially its catchy jingles and memorable TV commercials, played a crucial role in building brand recall. The iconic “Nirma, washing powder Nirma” jingle became synonymous with the brand. Mass Appeal: - The brand focused on mass appeal, targeting the middle and lower-income groups. Its products were designed to meet the basic needs of these consumers without compromising on quality. The story of Nirma washing powder begins with Karsanbhai Patel, a lab technician from a farmer's family in Gujarat, India, who started making detergent in his backyard in 1969 . 

6. Innovative Packaging: - The company used innovative and attractive packaging to differentiate its products on the shelves. This helped in grabbing consumer attention and reinforcing brand identity. Focus on Quality: - Despite being a low-cost brand, Nirma ensured that its products met quality standards. This helped in gaining consumer trust and loyalty over time. Corporate Social Responsibility: - Nirma has engaged in various CSR activities, which helped in building a positive brand image and connecting with the community on a deeper level.

7. Founded in 1959 : Fevicol was launched by Pidilite Industries, a company founded by Balvant Parekh. The idea was to create a high-quality adhesive suitable for woodworking and carpentry. Fevicol is a renowned brand of adhesives in India, owned by Pidilite Industries. Product Range and Innovation Distribution Network Target Audience and Market Segmentation Strategic Partnerships and Collaborations Digital transformation Brand Positioning and Marketing

8. 1872: Founded by Julius Maggi in Switzerland, initially producing wheat flour to combat malnutrition. 1886-1887: Introduced the first instant soups and Maggi liquid seasoning. 1947: Acquired by Nestlé, which facilitated global expansion. 1980s: Launched instant noodles, becoming especially popular in India and Southeast Asia. 2015: Faced a major recall in India due to safety concerns but regained consumer trust.

9. 1. Product Diversification: - Maggi offers a wide range of products, including noodles, soups, sauces, seasonings, and instant meals, catering to different tastes and preferences. 2. Emotional Connect : - Maggi focuses on building an emotional connection with its consumers through advertisements that emphasize nostalgia, family bonding, and the convenience of home-cooked meals. 3. Television and Print Ads : Maggi runs extensive advertising campaigns on television and in print media to reach a broad audience. 4 .Digital Marketing : Maggi has a strong presence on social media platforms like Facebook, Instagram, and YouTube, where it shares recipes, cooking tips, and engaging content. 5. Local Flavors: - Maggi adapts its product offerings to suit regional tastes by introducing flavors specific to different markets.

10. Dairy milk is launched in 1948. Cadbury Dairy Milk, the brand which let Indians experience Asli Swad Zindagi Ka (the real taste of life), has taken a high-ground in its advertising after touching the 70 years milestone in the country. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content. 70 years of Cadbury in India:

11. In October 2003, customers in Mumbai complained of finding worms in Cadbury Dairy Milk chocolates, just before Diwali. The news spread quickly, damaging Cadbury's reputation and sales, which fell by 30%.  Initially, the company had appointed Amitabh Bachchan as the brand ambassador in 2004. However, the brand soon faced a significant backlash, with worms being spotted in a few of the chocolate bars. With its new campaigns, the company recovered again, with increased sales.  

12. In the 2004 Bollywood actor Amitabh Bachchan became Cadbury’s first celebrity ambassador to promote Dairy Milk under the ‘ Kuchh Meetha Ho Jaaye ’ series of ads which positioned the chocolate brand as a substitute for traditional sweets during festive occasions.

13. Established in 1959 as Indian Oil Company Ltd., Indian Oil Corporation Ltd was formed in 1964 with the merger of Indian Refineries Ltd.   ( Estd .   1958) . It was originally incorporated as IOCL in 1964. Indian Oil Corporation Limited  ( IOCL  or  IOC ),  trading as   IndianOil , is an Indian  multinational [4] [5]   oil and gas  company under the  ownership  of the  Ministry of Petroleum and Natural Gas ,  Government of India .  Registered  in  Mumbai  but headquartered in  New Delhi , [6]  it is a  public sector undertaking  whose operations are overseen by the Ministry of Petroleum and Natural Gas

14. Hima Das, an Indian sprinter, became a brand ambassador for Indian Oil Corporation (IOC). Her involvement has likely had a positive impact on the company's image and marketing campaigns, particularly in terms of connecting with younger audiences and sports enthusiasts. Here are some potential impacts: 1. Enhanced Brand Image 2. Increased Visibility 3. Positive Association 4. Market Reach 5. Employee Morale Overall, Hima Das's partnership with Indian Oil likely contributes to the company's marketing success and brand strength in a competitive market.