Product research is the process of gathering and analyzing
information about a product, its market, competitors, and
potential customers. The goal of product research is to identify
opportunities, assess demand, and make informed decisions
related to product development, marketing, pricing, and
distribution.
What is Product
Research?
Why is product research
very important?
·To avoid misguided product development
decision
·Identify potential issues with the product
·Get an in-depth insights into customer’s
mind
·How to find potential winning
product or profitable product?
1. Product Research Tools Needed: Helium 10 Black Box,
MBS Retriever, DS Amazon Quick Review, AMZ
Suggestion Expander ,Unicorn Smasher
2. Know the Target
* Understand the customer
* Marketplace to sell ( US, CA, EU)
* Target Market/ People
Product Criteria
Price ($25 and up) Sales
(300 units and up) Revenue
($7,000 and up) Reviews
(500 below) Search Volume
(2,000 and up) Profit Margin
(30% and up)
Patent/Trademark (No)
HazMat/ Gated
Category/Restricted
Category (No) Eligible for
PPC (Yes) Not Breakable
Not Electronics With Market
Trends
Item Weight (3 lbs and
below) Dimension is 18
inches and below) Room for
Improvement (Yes)
Single item only
No variations/ No bundles/
No kits
PRODUCT RESEARCH METHODS
1.Manual Method
2. Automatic Method
MAIN KEYWORD/S
To make the research easier and faster, we have to use
keywords.
PRODUCT RESEARCH ANALYSIS
PRODUCT CRITERIA
Price ($25 and up) Sales
(300 units and up) Revenue
($7,000 and up) Reviews
(500 below) Search Volume
(2,000 and up) Profit Margin
(30% and up)
Patent/Trademark (No)
HazMat/ Gated
Category/Restricted
Category (No) Eligible for
PPC (Yes) Not Breakable
Not Electronics With Market
Trends
Item Weight (3 lbs and
below) Dimension is 18
inches and below) Room for
Improvement (Yes)
Single item only
No variations/ No bundles/
No kits
GET PROFIT MARGIN
CUSTOMER
REVIEWS/
FEEDBACK
CONGRATULATIONS!
We found the potential winning product
Thank you!
Carolina B. Monterde
Batch 36- Team Goal Catcher