Case study 3- ariana

Case Study 3
NEA

1. Case Study 3 No tears left to cry - Ariana Grande

2. Location The location is a city, similar to New York and I am hoping to use this as intertexualtiy by using shots in my music video of New York City The artists name This is bold and simplistic, directly in the middle of the screen.

3. Lighting and props The use of fairy lights is a similar idea that I intend to achieve with my own music video.

4. Close-up shots of the artist This fulfils Andrew Goodwin’s theory of music videos in which there are ‘notions of looking’ where the artist looks directly into the camera.

5. Effects and editing The effects and editing used such as overlay helps engage the audience and I intend to use similar techniques to the best of my ability in my own post-production.

6. Range of locations Although the majority of the music video is set in a city location, there are also scenes that are a little more sub-urban.