Case Study Facebook 2022 Making the World More Open

Contemporary Management (5423)
Term Project Timeline
Group Name: Tactical Team (T.T)
Case Study:Facebook 202215 min.
Making the World More Open

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Supervisor: Prof. Riham Helmy
MBA: Alexandria -E -C Fall 2022-Q1
Contemporary Management (5423)
Term Project Timeline
Group Name: Tactical Team (T.T)
Case Study:Facebook 2022 15 min.
Making the World More Open

2. ©A Elnaggar
Agenda
Case Study:Facebook 2022
Making the World More Open
Short description about Facebook Mohamed Khirat
Vision and Mission Nabil Sherif
SWOT
Internal: Strength & WeaknessMohamed Elkhouly
External: Opportunities & ThreatsAhmed Eldomiaty
Action Plan Ahmed Elnaggar

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CEO
Founders
Founded
Headquarter
IndustryServed
CEO
Founders
Founded
Headquarter
Industry Served
Company Name
CEO
Founders
Founded
Headquarter
IndustryServed
Geographic areas
Competitors
Mark Zuckerberg
Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes
February 4th, 2004
Public sector: Social Media and Advertising on Internet
Worldwide, All over the world
T witter, LinkedIn, Tok- tok, Snapchat and many others
1 Hacker Way, Menlo Park, California, U.S
Meta Platforms (formally Facebook, Inc.)

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Accessed website in the U.S., according to Nielsen Media Research;
1
st
;The most popular social networking site
of all time spent online by users on Facebook in U.S.
visitors to the site tripled after FB unveiled its international presence
different languages, FB has translated its content into
of users & about 80% live outside the United States
2
nd
70%
3X
70
3 B

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Accessed website in the U.S., according to Nielsen Media Research;
1
st
;The most popular social networking site
of all time spent online by users on Facebook in U.S.
visitors to the site tripled after FB unveiled its international presence
different languages, FB has translated its content into
of users & about 80% live outside the United States
2
nd
70%
3X
70
3 B

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Profit | Net income; FY2021
Annual Revenue; FY2021
Market Cap (Aug 2022)
and more; photos uploaded to the site each month.
apps have been developed so far, 95% members used at least one
application built on the FB Platform
developers and entrepreneurs form over 180 countries are involved in
developing the Facebook Platform.
451.4B
117.92B
46.75B
71,970Employees
R&D Expenses18.45B
Total Assets159.32B
6 B
550,000
1 M

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Mission
Vision
Core Values
“focus on impact, move fast, be bold, be open,
and build social value.”
“People use Facebook to stay connected with
friends and family, to discover what’s going on
in the world, and to share and express what
matters to them.”
“to give people the power to share and make
the world more open and connected.”

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Core Values
Focus on
impact
Act
quickly
Be brave
Be
transparent Produce
value in
society
“focus on impact, move fast, be bold, be open, and build social value.”

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Vision
a discovery
tool
Market
scope on a
global level
Tool for
expressing
oneself
“People use Facebook to stay connected with friends
and family, to discover what’s going on in the world,
and to share and express what matters to them.”

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Providing
opportunities for
community
development
People
empowerment
Bringing
the planet
closer
Mission
“to give people the power to share and
make the world more open and connected.”

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Providing
opportunities for
community
development
People
empowerment
Bringing
the planet
closer
Mission
“to give people the power to share and
make the world more open and connected.”

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Strengths
Weaknesses
Opportunities
Threats
S
W
O
T

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Strengths
Weaknesses
1.Strong Brand
2.Diversified Portfolio
3.Global Presence
4.Demographic segmentation
5.Market Dominance
6.Loyal Customer Base
7.World’s Best Employer
8.Focus on R&D
9.Strong Advertising Business
10.Effective Marketing Strategy
1.User’s Privacy Concerns
2.Over-dependence on Advertising
3.Spreading Fake News
4.Friction in Management
5.Allegations of Racial Bias
6.Negative Publicity

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1.Technological innovation
2.Acquisitions
3.Changing advertising trends
4.Expanding into new business areas
Opportunities
Threats
1.Competitive pressure
2.Regulatory pressures
3.Data breaches
4.Image and reputation management
5.Emerging taxes in the EU and other regions
6.Bans applied by various countries

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“If I were given one hour to save the planet,
I would spend 59 minutes defining the
problem and one min. resolving it.”
Phases
Concept

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“If I were given one hour to save the planet,
I would spend 59 minutes defining the
problem and one min. resolving it.”
Phases
Concept
Planning
Organizing
Leading
Controlling

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“If I were given one hour to save the planet,
I would spend 59 minutes defining the
problem and one min. resolving it.”
Phases
Concept

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Psychological Weapon
Cambridge Analytica’s Real Role in Trump’s Dark Facebook Campaign
•Used detailed Facebook profile info. on 87 million people without their knowledge.
•1,200 tracking links for different Trump ads, live content for hundreds of the ads.
•That’s a minuscule slice of a campaign that reportedly launched 5.9 million ads
Mark testimony to Congress April,2018; It was my fault; I'm sorry.
I started Facebook, I run it, and I'm responsible for what happens here.

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Statt, N. (2020, July 21).Facebook will study whether its algorithms are racially biased. The Verge
Paul, K. (2020, June 13).Facebook fires employees who protested inaction on Trump posts. Reuters
Alison Durkee, A. (2020, July 23).Facebook Is Launching Its Own Zoom Competitor. Forbes
Feiner, L. (2020, April 16).Facebook’s vision for a new cryptocurrency gets watered down as it attempts
to woo regulators. CNBC
Cao, S. (2020, June 26).Amazon Buys ZooxFor $1.2 Billion, Intensifying Big Tech’ s Self-Driving Race.
The Observer
Jones, H. (2020 July 13).Regulators plot path for cross-border payments to counter Facebook. Reuters
Dwoskin, E. (2020, July 3).Why Facebook’s Advertiser Boycott is gaining momentum. Washington Post

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