Case Study Method

1. CASE STUDY METHOD
Dr. Rana Singh
MBA(Gold Medalist), Ph. D.
www.ranasingh.org
98 11 828 987
[email protected]

2. Introduction to Case Study Method
•Case study method is one of the most common methods
of teaching in west and in many premier institutes in
India.
•The instructor gives a Case document to the participants
/ students to study, analyze and discuss.
•This helps the students/participants in enhancing their
reading, analytical, strategic planning and
implementation skills and application of learning of
domain knowledge in real life situations.

3. Why Case Study
•Cricket –Cricket Ground
•Swimming –Swimming Pool
•Hockey –Hockey Ground
•Cycling –Cycling Track
•Business –Business Organinzations
- and/Or Case studies of Business

organizations

4. Types of Case Studies
•Enterprise level case study
•Organization level case study
•Function level case study i.e. marketing, finance,
production, IT etc.
•Success Story
•Cases of Failures
•Cases regarding mergers and acquisitions
•Subject related case studies –Marketing,
Finance, HR, etc.

5. Advantages of Case Study Method
•Advantages are millions..
To name a few..
-Develops strong reading skills
-Develops analytical skills
-Develops logical thinking
-Develops strategic planning skills
-Facilitates learning regarding analysis of impact of
decisions taken
-Facilitates enhanced domain learning eperience

6. Advantages
-Develops coherence in the thought processes
-Develops good communication skills
-Develops confidence and art of public speaking
-Develops all the skills and confidence that is
required at the time of summer and final
placements
-Develops thinking, planning and implementation
skills

7. How to solve a case study
•Read, Read, Visualize, Realize and
Analyze
•Think
•Think about alternatives?
•What went wrong?
•Why did it happen?
•What is to be done?
•What should have been done?

8. How to solve a case study?
•Focus on the various data, graph and
events.
•Find out the major reasons of success
/failure.
•Focus on different types of Analysis
•SWOT Analysis, PEST Analysis, Financial
Analysis, Ratio Analysis and any other.

9. Analysis
•Economic Analysis
•Industry Analysis
•Company Analysis
•Financial Analysis
•Analysis of Products and Services
•Analysis of Strategy
•Environmental Analysis –External and
Internal

10. Process of Case Analysis
•Reading the case
•Jotting down / underlining / highlighting the key
facts, figures, events, strategies, success or
failures.
•Analyzing the economy and the various
dimensions of business environment
•Analyzing the Industry in which the company is
operating
•Analyzing the various products and services.

11. Software Development Case Study
How the customers imagined it?

12. Software Development Case Study
How the customers described it?

13. Software Development Case Study
How the salesperson thought they
wanted?

14. Software Development Case Study
How the salesperson told them it would
be?

15. Software Development Case Study
How the architect designed it?

16. Software Development Case Study
How development believed the
Architect was describing?

17. Software Development Case Study
what development began to build ?

18. Software Development Case Study
what marketing envisioned and
advertised?

19. Software Development Case Study
The deadline

20. Software Development Case Study
What the initial budget could buy?

21. Software Development Case Study
What happened when management
realized what development was doing?

22. Software Development Case Study
The New Approach

23. Software Development Case Study
Portion of original code that can be used

24. Software Development Case Study
Development has a working prototype
far behind schedule

25. Software Development Case Study
What the testers did to it?

26. Software Development Case Study
Development Cycle and Costs

27. Software Development Case Study
The final product after a few more
iterations of the process

28. Software Development Case Study
How the project was documented?

29. Areas to focus
•Data, facts, and figures
•Industry reports
•Macro and micro-economic statistics
•Company financials
•Industry financials
•Industry life cycle
•Economic life cycle
•Product life cycle
•Other allied topic

30. Analysis of the case
•Analyse the facts
•Think on various alternatives
•Evaluate the various alternatives in the
light of the various resource constraints
•Chalk out the financial implications
•Do the cost benefit analysis
•Chalk out the funding / financing
possibilites.

31. Presentation of the case
•Make a good power point presentation
•Support it with graphs and charts
•Support it with statistical data and analysis
•Present the recommended ideas, and solutions
and the preferably the concept note and detailed
action plan.
•Recommend the various functional strategies
•Recommend the precautions to be taken in the
process of implementation of your suggested
solution

32. Solution (s)
•Remember that there may be multiple
solutions to a case.
•Have an open mindset while presenting a
solution.
•Your solution must not be affected by your
pre-conceived notions about success or
failure.
•Give solutions that are relevant and can
be practically implemented.

33. Thank you!!!!