Case Study on Caterpillar Inc. (CAT)

Case Study on Caterpillar Inc. (CAT)

1. Marketing excellence Case Study

2. Early Growth Expansion Company History Presented by Anju

3. Early Growth Started in 1883 in Stockton, California as "Stockton Wheel Company" Founded by the Holt Brother 1905- first major public contract, the San Francisco Cable Car 1909 opened a second plant in Peoria, Illinois Aided the US and their allies in WWI Merged with C.L. Best Tractor Company to from Caterpillar Tractor Company in 1925

4. Expansion Headquarters moved to Peoria, Illinois After WWI, European nations became interested in Caterpillar machinery Expansion to other countries, ex. India Led to the formation of different brands within Caterpillar

5. Heavy Machinery Mining Equipment Rentals Etc. Major Products and Services Presented by Lin

6. Product & Services Product Services Machines: the product line consists of more than 300 machines Engines: High speed diesel engines Electronics: Technologies, systems and components needed to operate in the harshest environments Turbines: Mid-range industrial gas turbines Replacement parts Castings: Caterpillar’s Cast Metal Organization Maintenance & Support: Caterpillar dealer service Training: Caterpillar University Financing & Insurance: “The best financing solution for your business.” Rentals

7. . Q1. What were some of the key steps that led to Caterpillar's becoming the industry leader in earth- moving machinery? Q2. Discuss Caterpillar's future. What should it do next with its product line? Where is the future growth for this company?

8. The First Question. What were some of the key steps that led to Caterpillar's becoming the industry leader in earth- moving machinery? For one, it’s been in industry for 110 years! BEAT THAT!

9. Methods Business Methods Presented by Yuliang

10. Business Methods Caterpillar have two operating systems, one for Caterpillar and another for Caterpillar’s dealers. Caterpillar using Six Sigma and Caterpillar Production System to control company's operation. Caterpillar’s dealers using Dealer Business System for their day to day operations.

11. Additional reasons: Wide range of Products :

12. About the Industry Maintaining an Edge Major Competitors SWOT Analysis Competitive Analysis Presented by Cassie

13. Competitive Analysis Industry Analysis Major industries served Staying Competitive Commitment to customers “The Big 8 Imperatives” Subsidiary Brands and Expansion Major Competitors Bobcat Company John Deere Liebherr Construction Equipment Co.

14. SWOT Analysis Strengths Strong brand identity Control of supply chain Weaknesses Highly dependent on demand in related industries Opportunities Green technologies Social media Threats Labor disputes Strong competition

15. The Second Question Discuss Caterpillar's future. What should it do next with its product line? Where is the future growth for this company? Looks like, the company has been looking for answers to this . Have a look !

16. Innovations Investments Business Strategy Future Growth Business Outlook for Future Growth Presented by Rebecca

17. Innovations First to introduce steam and gas powered farm equipment Diesel-powered track-style tractors “Breakthrough solutions in turbo charging technology, electronic controls, fuel systems, drive systems and more for the purpose of enhancing our customers' success”

18. Investments Buying other companies Consumer help

19. Business Strategy & Future Growth “Provide work environments, products, services and solutions that make efficient use of the world's natural resources and reduce unnecessary impacts on communities, the environment and the economy” Green energy Continued innovation Consumer needs

20. In recent years, Caterpillar has established a new operating system called Caterpillar Enterprise System to control international business operation. Caterpillar Production System

21. Marketing strategy New vision 2020 strategies: Improve products and services Achieve more advantage by improving Caterpillar’s distribution system Build superior Caterpillar business model Caterpillar’s marketing strategy is to treat its customers like human beings Caterpillar’s global strategy is to provide different product and service standard with its competitors.

22. Hope you liked it! Feel free to shoot me a text with suggestions or well, just say hello :P Rishav Kar www.linkedin.com/in/rishav-kar-703b15112?trk=hp-identity-name Special thanks to Prof. Sameer Mathur , IIML for his guidance. www.linkedin.com/in/sameermathur