Case study on HUL

learn and discover the profile of one of the most famous and worldwide products of HINDUSTAN UNILEVER LTD. ITS SUCCESS JOURNEY WILL MESMERIZE U.

1. Case study on “Hindustan unilever limited” By- PRATIK RAY BBA

2. COMPANY OVERVIEW INCORPORATED - 1933 INDUSTRY - CONSUMER GOODS HEADQUATERS - MUMBAI,MAHARASHTRA KEY PEOPLE - NITIN PARANJPE (PRESIDENT), SANJIV MEHTA (CHAIRMAN & M.D) PEOPLE- 16000 EMPLOYEES INCUDING 1500 EFFICIENT MANAGERS. TURNOVER- 25,206 CRS REACH – 6.4 MILLION RETAIL OUTLETS. R&D CENTRES- MUMBAI & BANGALORE, INDIA

3. INTRODUCTION Hindustan U nilever limited (HUL) is the largest FMCG company in I ndia. It is owned by the British- Dutch company “unilever” and has about 52% majority stake in Hindustan unilever limited. Its products includes foods, beverages, cleaning agents and personal care products. It is headquartered in Mumbai, Maharashtra, India. Hindustan unilever limited has over 35 brands spanning 20 distinct categories. As per Nielson market research data, two out of three Indians use HUL products.

4. HINDUSTAN UNILEVER LIMITED – A 75 YEARS HISTORY OF SUCCESS.

5. HISTORY Hindustan unilever ltd. Was established in 1933 as LEVER BROTHERS INDIA LTD by lever brothers. In 1956 it became H industan L ever ltd. As a result of merger between lever brothers, Hindustan Vanaspati mfg. co. ltd. And united traders ltd. The company was renamed in June 2007 as “HINDUSTAN UNILEVER LIMITED.” Lever brothers first commenced operations in India in the summer 1888, when crates full of sunlight soap bars, embossed with the words “MADE IN ENGLAND BY LEVER BROTHERS” were shipped to the Kolkata harbour and it began an era of marketing branded fast moving consumer goods(FMCG).

6. Vision of the company FOUR PILLARS OF COMPANY’S VISION SET OUT THE LONG TERM DIRECTION OF THE COMPANY ARE- We work to create a better future everyday. We help people feel good, look good and get more out of life with brands and services that are good for them and for others as well. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact. TO EARN THE LOVE AND RESPECT OF INDIA, BY MAKING A REAL DIFFERENCE TO EVERY INDIAN.

7. MISSION OF THE COMPANY - “TO ADD VITALITY TO LIFE”

8. Mergers and acquisitions MERGERS – THE ERSTWHILE OIL MILLS COMPANY (TOMCO) IN 1 ST APRIL, 1993 BROOKEBOND LIPTON INDIA LIMITED (BBLIL) IN 1 ST JANUARY, 1996 POND’S (INDIA)LTD, 1998 ACQUISITIONS – BROOKE BOND IN 1984 LIPTON IN 1972 POND’S (INDIA) LTD IN 1986 LAKME LIMITED JOINT VENTURE WITH US BASED KIMBERLY CLARK CORPORATION IN 1994 MODERN FOODS IN 2002

9. BRANDS HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps ,tea, detergent and shampoos amongst others with over 700 millions Indian consumer using its products. The company has a distribution channel of 6.4 million outlets and owns 35 major Indian brands. Its brands include: Food and drink brand Personal care brand Home care brand Water purifier brand

10. Personal care brands

11. FOOD AND DRINK BRAND

12. HOME CARE BRAND

13. WATER PURIFIER BRAND

14. CORPORATE SOCIAL RESPONSIBILITY(CSR) PROVIDING EDUCATION ON HEALTH AND HYGIENE. WOMEN EMPOWERMENT. WATER MANAGEMENT. REHABILITATION OF SPECIAL AND UNPRIVILEGED CHILDREN. CARE FOR THE DESTITUTE AND HIV- POSITIVE. RURAL DEVELOPMENT. PLAYS ACTIVE ROLE IN NATURAL CALAMITIES.

15. ‘Lifebuoy swasthya chetana’- health and hygiene. ‘Shakti’ – empowerment of women through micro-enterprise opportunity. ‘Yashodadham’ – Relief and reconstruction in Gujarat's Kutch district. ‘Asha daan’ – happy home actively supported by HUL.

16. THANK