CC Company Profile

1. Clothing Without Prejudice Since 1989

2. Started in the 90’s now we’re here
Rihanna & Drake

3. Cross Colours–the STAYING POWER of an iconic
brand that STANDS FOR SOMETHING
Cross Coloursis the first clothing brand created for all Americans with a
street point of view. Embraced by the rising hip hop movement, the brand’s
premise “Clothing Without Prejudice” and slogans like “Educate 2 Elevate”
and “Stop The Violence” made it iconic and fueled its meteoric rise, with
support from top artists and celebrities such as Snoop Dogg, Tupac, Run DMC,
Dre, TLC, Will Smith, Magic Johnson, Shaquille O’Neal, MC Lyte, Kathy
Ireland, Jamie Foxx, Paula Abdul, Mary J. Blige, Stevie Wonder, and
Muhammad Ali.
Cross Coloursis the only brand of its kind, drawing love and respect from
consumers who grew up wearing it, and those who were too young to wear it
in the 90’s and are excited to be able to purchase it today.
The DNA of the brand is part of the culture: its name, logo, what it stands
for, its messages, its percussive graphics, its sense of unity and freedom.
The new collection is comprised of fresh Core and Fashion styles, Limited
Edition Authentic Military, and “Retro Re-issues” using original graphics from
our library.

4. History
Cross Colours, the iconic brand launched in 1989 under the premise “Clothing Without Prejudice”,
is re-launching to carry out its original goals and support the movement for justice, equality and
education.
Inspired by the growing Hip Hop movement, Cross Colourswas always more than a clothing brand.
Created in South Central Los Angeles by Carl Jones and TJ Walker, its goal was to make clothing for
all people.Cross Colourspromoted education, non-violenceand equalityand supported the
community through education grants, internships and jobs. The first of its kind with vibrant colors,
innovative designs, cool graphics and positive messages such as “Educate To Elevate”, “Peace In
The Hood”, “Love Sees No Color”, “Speak YoMind”, and “Stop The Violence,” Cross Coloursrose to
$100 million in sales from 1990 to 1993 and is widely recognized as the brand that created the
streetwear market we know today.
Founders Carl Jones and TJ
Walker and Muhammad Ali

5. CXC OG
Kris Kross
Jamie Foxx
Marky Mark
Tupac
Will Smith
TLC

6. Celebrities
Flash forward to 2015: Cross Coloursis back! We make authentic apparel with 90’s roots. Join
the MOVEMENT –we are picking up where we left off, with a whole new diverse, multi-cultural
generation that DIGS our style and what we stand for: egalitarianism, human rights,
education…and cool. YA DIG!
Chris Brown
Zoe Kravitz
Jason Mitchell –EazyE
DJ Damage
Kai Craig
DayDay& Curtis Young

7. The Urban market makes up one of the most dynamic sectors of the apparel industry, with
products aimed at young men, women, teens and tweens. There is a large intersection of
sportswear, which includes: fashion, streetwear, leisurewear and fitness clothing. These
categories are increasingly blurring lines between them, making them overlap and obscure
them behind general groupings. However, this segment is a vital part of the American dream
of individuality and is the pulse of the US fashion community. This category is especially
important to the male demographic and teenage communities. Collectively, they are steadily
obscuring the difference between sports apparel, fitness clothing and casual activewearin
America.
Our Market

8. Product
Cross ColoursOriginals

9. Executive Team
MARK THOMANN
Trademark & Licensing Partner
?CEO, farmedhereLLC
?President & CEO, Riverwest
Brands
?ICAP Patent Brokerage
CORI CASCANTE
VP Sales, E-Retail & Marketing
?VP Sales & Marketing, Bleulab
?VP Sales & Marketing, Apparel Cynergy
?VP Sales & Marketing, August
Entertainment
NADAV CHATINOVER
Web Co-ordinator
?Web Co-ordinator, Platinum Records
MOLLY ADAMS
Content Art Director
?Photographer, House of Blues
?Photographer, Model Mayhem
?Director of Photography, DocuA
CARL JONES –Creative Director TJ WALKER –Trademark Partner
–Art Director
MARIAH MONET
Social Media Co-ordinator, Blogger
?VjayRapStation.com
?SMM Co-ordinator, Platinum Records
?Video journalist

10. Company Information
Contact:
Cori Cascante
[email protected]
crosscoloursla.com
@crosscoloursla
CrossColoursLA
@CrossColoursLA
Cross Colours