Ch 6 the rise of human like technologies .pptx

kotler 5 ch6 elaboration

1. Chapter 6 The Rise of Human-Like Technologies Introduced TO: Prof. Dr. Talaat Asaad Prepared by: Khaled ElShafei Advanced Marketing Group 4G

2. Contents

3. Bobme Machine Alan Turing During WWII, Alan Turing and others developed the Bombe machine to break German codes, laying the groundwork for AI. This chapter discusses how similar advancements in technology can transform business and marketing today Historical Context Started WWII

4. Next Tech Overview Definition The "next tech" refers to technologies expected to become mainstream in the next era. Purpose These technologies will enable businesses to overcome past limitations, automate tasks, and offer more personalized and human-like interactions Thinking Sensing Communicate Moving Imagining Mixed Reality Robotics Sensors Tech Natural Language Processing Artificial Intelligence HUMAN MACHINE

5. Key Enablers 01 06 02 05 04 03 Computing Power Cloud Computing Open-Source Software Mobile Devices The Internet Big Data Increased efficiency and power of hardware, especially GPUs, enable complex technologies like AI to function effectively. Computing Power Collaboration in software development speeds up innovation and improvements in technologies Open-Source Software Connects devices supports technologies like IoT and blockchain, is crucial for interactive tech like AR & VR. The Internet Allows companies to use technology without heavy investment in hardware, supporting remote work Cloud Computing Smartphones & tablets have become powerful computing tools, enabling on-the-go access and interactions Mobile Devices Provides big amounts of data for AI to learn from, improving algorithms and personalization Big Data

6. Artificial Intelligence (AI) Next Tech Examples System capable of creating tasks normally require human intelligence Narrow AI : Performs specific tasks like fraud detection and recommendation systems. Applications : Automates routine tasks, improves customer experiences, and personalizes marketing.

7. Natural Language Processing (NLP) Next Tech Examples Part of AI enables machine to understand human language Purpose : Enables machines to understand and process human language, improving chatbots and voice assistants. Applications : Used for customer service, order taking, and understanding user feelings/reactions.

8. Sensor Technology Next Tech Examples Devices detect & measure physical properties “temperature, pressure, obstacles … etc ” Capabilities : Recognizes images, facial features, and environmental conditions. Applications : Enhances marketing through targeted ads, improves retail operations, and supports autonomous/normal vehicles.

9. Robotics Next Tech Examples Field of engineering / technology to make automated machines capable of doing humans tasks “robots” Traditional Use : Automates manufacturing and repetitive tasks. Emerging Use : Assists in customer-facing roles, such as concierge services and personalized support in hospitality.

10. Mixed Reality (MR) Next Tech Examples Is technology merge physical & digital worlds, allowing virtual objects interacting with real one in real time Components : Includes Augmented Reality (AR) and Virtual Reality (VR). Applications : Enhances customer experiences with virtual product trials and comprehensive training.

11. Internet of Things (IoT) Next Tech Examples Connecting physical devices to each other through internet to improve efficiency & accuracy. Purpose : enhance efficiency, automation & decision making by enabling devices to collect, share & analyze data. Applications : smart home, smart cities, healthcare monitoring.

12. Blockchain Next Tech Examples It’s a decentralized digital ledger that records & verify transactions in a secure, transparent & immutable way. Purpose : recording & verifying transactions without need for intermediate blocks. Applications : smart contracts, supply chain management, voting system.

13. Conclusion Current State : These technologies have been in development for decades but are now reaching maturity. Future Impact : They will allow businesses to deliver more personalized, efficient, and human-like customer experiences. Businesses need to be aware of these advancements to stay competitive and relevant.

14. THANK YOU FOR YOUR ATTENTION!