Challenges of the Global Advertising.pptx

Challenges faced in international marketing

1. Challenges of Global Advertising

2. Challenges: People: It already takes time and skill to create a campaign for a specific region. Tailoring that campaign to global regions requires the planning and alignment of a global marketing team . The main reasons for failure are when this process is not correctly managed or regions don’t have the capability or knowledge of the systems in place.  Unfortunately, a number of global companies do not effectively communicate with their counterparts across the globe and choose to operate in silos . Bridging gaps and providing global understanding is key to success.

3. 2. Segmentation: Segmentation is an investment. Splitting your market into groups means you’ll have to do some things, for instance, marketing campaigns, multiple times in different ways.  This can work out to be more expensive than simply running one campaign aimed at a single market. One person could fall into both of these segments, depending on factors like the time of the week and their current social schedule. People are individuals, after all, and their habits and desires can change based on environment and mindset.  Segmentation only works when segments are clearly defined and are distinct from one another. If your segments are too broad and vague, you’ll lose out on many of the benefits of market segmentation because you’re not able to tailor your approach precisely enough. 

4. 3. Language: Language is one of the most formidable barriers to effective advertising communication. The problem involves not merely the different countries or even different languages in the same country, it also involves linguistic nuances and semantics, literacy rate, prevalence of idioms and dialects etc.  To transmit messages, is one of the function of language. Most of the world appeal to advertisers widespread problem, consumers expressed their advantage, while the quality of the product is suggested. The marketers have to be cautious and have to make ensure all translations are approved by a local agency to avoid any potential challenges.

5. 4. Customer data: While many of the world’s top companies are now centralizing user data, it’s very common to find that a specific country has its own rules for utilizing customer data Differences in laws often mean this data cannot be synchronized or shared. When rolling out global applications, the utilization of customer data needs to be performed with the proper understanding of the legal rules.

6. 5. Budget: Getting and agreeing on a budget when rolling out global marketing campaigns can be time-consuming and tricky . The key to success is found in the ability to provide solid proof of ROI . A budget is based on a set of assumptions that are generally not too far distant from the operating conditions under which it was formulated. If the business environment changes to any significant degree, the company’s revenues or cost structure may change so radically that actual results will rapidly change from the expectations mentioned in the budget.