Chandubhai Virani Balaji Wafers presentation

Balaji Wafers Pvt. Ltd.
Founded in 1974, Balaji Wafers is an Indian snack food manufacturer known for its wide range of high-quality potato chips and other snacks. The company, headquartered in Rajkot, Gujarat, has grown from a small home-based operation to one of India's leading snack brands. Balaji Wafers emphasizes innovation, taste, and affordability, catering to diverse consumer preferences. With a strong distribution network, the brand has become synonymous with trust and quality in the Indian snack food industry. Their commitment to using fresh ingredients and maintaining high standards has helped them capture a significant market share and expand into international markets.

1. Presentation 2024
CHANDUBHAI
VIRANI

2. Humble Beginnings
Hotel Worker1
Before launching Balaji Wafers, Virani
worked in a hotel, gaining valuable
experience in the service industry.
Chip Seller2
Virani also sold chips at movie theaters,
learning about the demand and
preferences of Indian snack consumers.
Entrepreneurial Spirit3
Despite his modest beginnings, Virani
harbored a deep entrepreneurial spirit,
fueling his drive to start his own business.

3. Overcoming
Challenges
01
02
Virani faced significant financial hurdles in the
early days of Balaji Wafers, but he remained
steadfast in his vision.
02
Financial Struggles
Perseverance
Market Competition
Despite the challenges, Virani never gave up,
driven by his passion for the business and a
relentless work ethic.
The chip industry was highly competitive, but
Virani was able to differentiate Balaji Wafers
through innovation and quality.

4. Revenue (FY 2023) ₹5010 crore
Profit Margin 8% to 9%
Market Share
12% (India's Chip
Market)
Employee Count 5,000+ (50% women)
Financial Overview

5. Youth and Teenagers
Attracting school and college students with
convenient, tasty snack options.
Middle-Class Families
Catering to cost-conscious households with
value-for-money products suitable for
everyday snacking.
Urban and Semi-Urban Consumers
Appealing to working professionals and
families in urban and semi-urban areas with a
variety of flavors and affordable price points.
Target Audience

6. 1974
1989
2000
2016
Timeline
Balaji Wafers is founded by
the Virani brothers in Rajkot,
Gujarat.
The company transitions to a
more structured manufacturing
business.
Expansion beyond
Gujarat to become a
national brand.
Establishment of a new
manufacturing plant in
Indore, Madhya Pradesh.
Balaji Wafers, founded in 1974 by
the Virani brothers in Rajkot,
Gujarat, is a leading Indian snack
brand known for its wide range
of wafers and snacks. The
company has grown into a
national brand with significant
market presence and modern
manufacturing facilities.

7. Introduce the company's main
competitors.
ITC
(Bingo!)
PepsiCo (Lay's)
rana company
Parle
(Parle Wafers)
A global snack giant, known for
its popular Lay's brand of potato
chips.
An Indian conglomerate with its
well-known Bingo! snack brand.
A prominent Indian food
company with a diverse range of
snacks, including Parle Wafers.

8. Future goals
Increasing market presence both domestically
and internationally, reaching more regions and
countries.
01 Expansion
Introducing new and diverse snack options to
cater to changing consumer tastes and
preferences.
02 Product Innovation
Implementing eco-friendly practices in
production and packaging to enhance
sustainability efforts and reduce environmental
impact.
03 Sustainability

9. Balaji Wafers is one of the
largest regional snack
brands in India

10. Shyam Virani Kapil Kumar
Rathore
Director
Ketan Sharma
Chief Financial
Officer
Motilal Musale
Regional Sales
Manager
Our Team
Executive Director-
Operations

11. THANK
YOU
[email protected]
7774011738
Sairaj Umakant Shinde