chapter 2 Strategy digital marketing.pptx

digital marketing

1. KKU

2. Digital marketing Digital marketing  is the promotion of products or brands via one or more forms of electronic media. That is, promoting any product or service via the Internet, social media, mobile phones and electronic billboards, as well as via television and radio channels. So all electronic mediums

3. Digital marketing Digital is not just Internet, which is just one part of it; it is all of the electronic media. Digital marketing can be done both online and offline .

4. Online marketing Offline marketing Social media marketing   SMM Email marketing   Radio marketing Television marketing Phone marketing Search engine marketing SEM Digital marketing can be :

5. Digital Marketing Strategy Marketing strategy is the process of identifying specific marketing goals An overall marketing strategy highlights achievable goals for traditional (print, radio, broadcast) and digital channels. Using established strategies and goals, marketers evaluate various marketing tactics necessary to achieve those strategic goals

6. What Does a Digital Marketing Strategy Look Like? Owned Media Paid Media Earned Media represents any communication channels that an organization owns and operates under their complete control. refers to content that third parties display in exchange for compensation from the owner. Earned media refers to third-party content that is completely separate from the company or brand.

7. What is a digital marketing strategy? Defines how we will meet our objectives Sets allocation of resources to meet goals Selects preferred strategic options to compete within a market ”“Provides a long-term plan for the development of the organisation”

8. 5 Best Digital Marketing Strategies

9. What are organisational problems if no E-marketing strategy?

10. Some problems if we don’t have digital marketing strategy Underestimated demand for online services M arket share loss Insufficient resource Insufficient customer data Inadequate tracking Your Competitors May Outperform You Lack of Clear Direction

11. E- Marketing plan The E- Marketing plan is a map for E- Marketing strategy formulation and implementation

12. 7 Steps Of digital Marketing Plan 1. Situation Analysis 2. E-marketing strategic planning 3. Objectives 4. E-marketing strategy 5. Implementation Plan 6. Budget 7. Evaluation Plan

13. Types of e-marketing When we talk about digital and email marketing, then there are different type and methods of e-marketing which are as follows; 1-Email Marketing Email marketing is considered very efficient and effective because you already have a database of your targeting customer. Now, sending emails about your product or service to your exact targeted market is not only cheap but also very effective.

14. 2-Social Media Marketing Social media is a great source of directly communicating with your customers to increase your product awareness. It could be done by any or all of the social media channels such as LinkedIn, Facebook, Instagram, Twitter, Google, and YouTube.

15. 3-Video Marketing It is said that a picture is worth a thousand words, and a video is worth thousands of pictures. You can catch the attention and emotions of your target market by showing them a video clip about your product or service.  Video marketing  is very effective if it conveys the right message to the right audience.   4-Article Marketing Engaging quality content by providing valuable information to your targeted market, what people are looking for over the internet to solve a certain problem? It is a consistent and ongoing process of delivering quality content to your readers. It is not always about selling; you’re educating your audience and helping them by adding some value in their lives.

16. Affiliate marketing is the process of promoting some products of certain brands and earning your commission out of every sale. It works for everyone; win, win situation 5-Affiliate Marketing

17. The end .. Thanks