Chapter-4.pptx

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1. The Tourism and Hospitality Network and Supply Components Chapter 4

2. Tourism and Hospitality Components The travel industry is a tourism and hospitality network, which includes both the public and private sectors. Gee, Choy, & Makens (1997) define the travel industry as “the composite of organizations, both private and public, that are involved in the development, production, and marketing of products and services to serve the needs of the travelers.” Businesses and corporations are regarded as components of the travel industry classified as direct providers, support services, and developmental organizations.

3. The first category, direct providers, include businesses that are associated with travel, such as airlines, hotels, restaurants, ground transportation, travel agencies, and retail shops. These businesses provide services, activities, and products that are consumed and/or purchased directly by travelers. They represent the sectors of the industry that are visible to the travelers. The second category, support services, lend support to direct providers. It includes specialized services such as tour organizers, travel and trade publications, hotel management firms, and travel research firms. It also includes basic supplies and services, such as contract laundry and contract food services. Support services provide goods and services for both the traveler and for organizations that sell goods and services directly but not exclusively to tourists. The third category, tourism developmental organizations, is different from the first two, since it includes planners, government agencies, financial institutions, real estate developers, and educational and vocational training institutions.

4. Tourism and Hospitality Supply Natural resources – include elements in an area for the use and enjoyment of visitors such as climate, landforms, terrain, flora, fauna, bodies of water, beaches, natural beauty, and water supply for drinking, sanitation, and similar uses. Infrastructure – consists of all underground and surface developmental construction such as water supply systems, sewage disposal systems, gas lines, electrical and communications systems, drainage systems, and other constructed facilities such as highways, airports, railroads, roads, drives, parking lots, parks, night lighting, marinas and dock facilities, bus and train station facilities, and similar tourist service installations.

5. Superstructure – is the above ground facility services such as airport buildings, passenger traffic terminals, hotels, motels, resorts, restaurants, shopping centers, places of entertainment, museums, stores, and similar structures. Transportation and transportation equipment – include items such as ships, airplanes, trains, buses, limousines, taxis, automobiles, cog railways, aerial tramway, and similar passenger transportation facilities. Hospitality resources – include the cultural wealth of an area which makes possible the successful hosting of tourists. Examples are the welcoming spirit of tourist business employees, attitudes of the residents toward visitors, courtesy, friendliness, sincere interest, willingness to serve and to get better acquainted with visitors, and other manifestations of warmth and friendliness. Also included are the cultural resources of an area such as fine arts, literature, history, music, dramatic art, dancing, and shopping.

6. DIRECT COMPONENTS OF TOURISM AND HOSPITALITY NETWORK Direct elements of the Tourism Industry are those areas of the tourism industry which come into direct contact with tourists Sales, Accommodation, Transport, Activities, Attractions, and Ancillary Services.

7. INDIRECT COMPONENTS OF TOURISM AND HOSPITALITY NETWORK Indirect elements of the Tourism Industry are often called support sectors. Those parts of the tourism industry which may not come into direct contact with tourists, but without the rest of the industry could not function. They include infrastructure, Roads, Airports, Communications, Public Toilets, Signs, Manufacturing, Building Industry, Electricity, Water supply and Sewerage and waste disposal.

8. Hospitality Resources Hospitality resources refer to the general feeling of being welcomed that the visitors receive while visiting a destination area. It is the way that tourist services are delivered by service providers, as well as the general feeling of warmth from the local population. Tourists will have a more enjoyable vacation if they feel welcomed by the host population and will certainly feel awkward and unhappy if they feel rejected. Hospitality resources can be improved by training tourism and hospitality personnel to be hospitable to encourage positive feelings toward tourism and hospitality and tourists by the general public.

9. Hospitality Resources Hospitality Resources is a total supply company for hospitality products and equipment for all food and beverage service industry-hotels, resorts, restaurants, catering industry and entertainment outlets .

10. 5 best ways to improve efficiency in your hospitality resources: 1 .  Cloud-based POS systems . Cloud-based point of sale (POS) systems are becoming more and more sophisticated, allowing hospitality businesses to operate more efficiently – leaving you more time to provide better customer service 2.  Online booking 3.  Boosting customer loyalty 4.  Offer free wifi 5.  Online accounting software

11. Different Types of Tourist Accommodations Sleeping accommodations range from hotels of international standards and condominiums to campgrounds and the homes of relatives and friends. A sufficient quantity of accommodations of the right quality should be provided for the needs of the tourists. The type of accommodations provided is also partly determined by what competitors are providing. Appropriate accommodations should be available for all segments of the market. Expensive hotel accommodations may be demanded by those who want the best and are willing and able to pay accordingly. On the other hand, tourists who are unable or unwilling to pay for expensive accommodations should have cheap facilities available.

12. Types of Accommodations Hotels – provide accommodation, meals, and refreshments for those who may reserve their accommodations in advance but need not do so. In broad terms, they provide facilities that meet the needs of the modern travelers. They portray an image of efficiency and service; Condominium – is an apartment or individual dwelling unit owned by an individual but the management and services, such as maintenance and security, are handled by an independent company. The company often contracts to rent the condominium when it is not being used by the owner. Each owner can sell his or her unit independently of the other owners; Motels or motor hotels – provide bedrooms, bath, and parking to motorists; rooms are usually accessible from the parking lot. They are usually near the highways; Inns – are lodging establishments catering to transients which do not meet the minimum requirement of an economy hotel; Apartments – are hotels (Apartelles), buildings, or edifices containing several independent and furnished or semi-furnished apartments that are regularly leased to tourists and travelers for dwelling, on a more or less long-term basis and offering basic services to its tenants similar to hotels;

13. Paradores – are old convents, monasteries, castles, or fortresses converted into hotels by the government and operated by a national tourism office. First- class paradores are found in Spain and Ireland. They are generally priced reasonably with full-meal plans. They appeal to tourists who would like to experience the romances and ambiances of the past in a fifteenth-century Augustinian monastery or a nineteenth-century mansion; Pensions – are private or family-operated tourist accommodations similar to boarding houses or guesthouses. They offer food and lodging to tourists and are well-known for their informal family atmosphere; Bed-and-breakfast accommodations – provide a room, bath, and a hearty breakfast to tourists and/or travelers. They are known as B&Bs and are popular in Britain, Ireland, and the United States;

14. Hostels – provide minimal amenities such as a bunk bed and a commonly shared toilet and bathroom. The traveler provides his or her own bedding. They appeal mostly to young travelers; Campgrounds – appeal mostly to families who travel in recreational vehicles (RVs); Health spas – are hostels and resorts which cater to individuals who go to spas or mineral springs for weight reduction or medical treatment; and Private homes – provide lodging to tourists when accommodations are not available during peak periods.

15. Hotel Classifications There are different ways of classifying hotels. One way is by location, such as city center, suburban, airport, highway, and resorts. Another way is by type of guest, such as commercial, convention, and resort. A more meaningful classification is one based on price such as economy or budget, standard or midscale, first-class, or deluxe. A star rating system is often used to classify hotels in Europe and other parts of the world outside the United States. Stars are assigned according to the quality of restaurants, rooms, amenities, and service. The highest is the five-star hotel and the lowest is the one-star hotel. Other classifications are deluxe, first-class, standard, and economy.

16. Hotel Types by Star Rating One Star −  A guest can expect a small hotel operated and managed by the owner and family. The ambience as more personal and the guest rooms with basic amenities. The restaurant would be at a walking distance. There would be a small commercial area and a nearby public transportation hub. Two-Star −  These hotels are mostly part of a chain of hotels that offer consistent quality but limited amenities. They are either small or medium size hotels with a phone and TV. They lack the convenience of room service, but provide a small on-site restaurant at a walking distance within the hotel premises. Three-Star −  These hotels are usually located near a major business center, express way, and/or shopping area. The rooms are clean and spacious rooms, and decorative lobbies. An on-site restaurant offers all meals such as breakfast, lunch, and dinner. The facilities such as valet and room service, fitness center, and a swimming pool are also available.

17. Four-Star −  This hotel would be large, often standing as a part of a cluster of similar hotels with a formal appearance and very good services. The hotel would be located in the prime area of the city around shopping, dining, and entertainment joints. The guest can expect furnished and clean rooms, restaurants, room service, valet parking, and a fitness center within the hotel premises. Five-Star −  This hotel would be large and luxurious, which offers the highest degree of room and personal service. It is built with beautiful architecture, and is managed keeping elegance and style in mind. The guest rooms are equipped with high quality linens, TV, bathtubs, and special outside view from the room. The hotel provides multiple eating joints in its premises such as coffee shops, restaurants, poolside snack joint, and bar. They also provide 24X7 room service, valet service, and personal protection service.

18. What gives a hotel a 7-star rating? Officially, there is no such thing as a 7-star rating. The term 7-star was created by a journalist who attended the opening of the Burj Al Arab in Dubai and felt the standard five stars didn’t do its decadence justice. Even a  5-star rating  can vary country to country as there is no global standard for star ratings. But what we can gather from hotels who market themselves as having seven (and very few claim to have six) is that they are a really,  really  luxury property with the glitziest and flashiest extras you can imagine. Let’s take a look at what you can experience at the world’s most outrageously opulent hotels, along with just how much it will cost to get a room there.

19. Our list of the best seven-star hotels around the world includes: Burj Al Arab  (United Arab Emirates) Taj Falaknuma Palace  (India) Emirates Palace Hotel  (United Arab Emirates) Signiel Seoul  (South Korea) Pangu Hotel  (China) Seven Stars Galleria  (Italy) Laucala Private Island  (Fiji)

20. 1. Hotel Burj Al Arab, Dubai

21. Hotel Burj Al Arab is where the idea of a seven-star hotel came to life. It’s hard to say what it was about the sail-shaped  Burj Al Arab  that inspired the phrase but the all-suite property’s fleet of Rolls-Royce Phantoms (available to pick you up after your  flight to Dubai  lands) and 24-hour butler service might have had something to do with it. The décor at Dubai’s most famous hotel is as upmarket as its clientele, with more than 21,000 square feet of 24K-gold leaf gracing the property. Helicopter transfers, gold-plated iPads and caviar facials are standard here, as are multiple attendants for every suite. Price:  A one-bedroom suite at Burj Al Arab starts from $2,500 AUD. The Royal Suite will set you back an average of $8,900 USD ($11,000 AUD) per night – down from $24,000 USD when it first opened! Address:   Burj Al Arab, Jumeirah Road, Umm Suqeim 3, Dubai, United Arab Emirates

22. 2. Taj Falaknuma Palace, Hyderabad Labelled as the only 7-star hotel in India, the  Taj Falaknuma Palace  was built in 1884 and was once owned by the Nizam (ruler) of Hyderabad, who was the world’s richest man at the time. An architectural splendour , the palace was built in the shape of a scorpion with two stings spread out as wings and includes a walnut-clad replica of the library at Windsor Castle. Inside this phenomenal palace are a number of priceless artworks, manuscripts and furnishings including Belgian Osler Chandeliers and an extensive jade collection. Clumsy guests should head somewhere else! Now managed by Taj Hotels, the Indian palace has been restored to its 19th-century glory. It also offers guests the option of an arrival in a classic horse-drawn carriage and a welcome of scattered rose petals. Quite a difference from backpacking and  train travelling in India , don’t you think? Price:  A Historical Suite with city view starts from 40,000 INR (approx. $770 AUD) per night. Address:   Taj Falaknuma Palace, Engine Bowli , Fatima Nagar, Falaknuma , Hyderabad, India

23. 3. Emirates Palace Hotel, Abu Dhabi Anyhing Dubai does, Abu Dhabi has to go one better. The  Emirates Palace Hotel  wins the award for being one of the world’s most expensive hotels. Costing a whopping three billion US dollars to build, the Emirates Palace is mind-boggling. This hotel features 1.3km of private beach, 128 kitchens, 114 domes and marble imported from 13 different countries (we assume the first 12 ran out!). The opulence extends from the grounds to the ceilings with 12 outdoor fountains, more than 1000 Swarovski crystal chandeliers and a gold vending machine – for when you’re caught short without enough precious metal. Gold is not just worn at the Emirates Palace but eaten too. Everything from camel burgers to the in-house cappuccino get a dusting. Price:  Calling themselves ‘the people’s palace’, rooms at Emirates Palace start at $800 AUD a night. Go on,  treat yourself ! Address:  Emirates Palace Hotel, West Corniche Road, Abu Dhabi, United Arab Emirates

24. 4. Signiel , Seoul 4. Signiel , Seoul Signiel Seoul , in Lotte World Tower, has quickly established itself as the most luxurious (and one of the most expensive) hotel in South Korea. A stay at Signiel Seoul comes with helicopter transfers, Michelin-starred chefs, the largest champagne bar in Asia and a bill for thousands of dollars. Price:  Suites at Signiel Seoul have dropped in recent months, and will set you back around $500 AUD per night. Address:   Signiel Seoul, Sincheon -dong, South Korea, Seoul

25. 5. Pangu 7 Star Hotel, Beijing Built by world-renowned Taiwanese architect CY Lee, whose portfolio includes the 508-metre Taipei 101 Tower, Pangu boasts 234 rooms that fuse Chinese classical tradition with contemporary European glamour while following the principles of feng shui . Standard rooms are a fairly pocket-friendly $320 AUD per night, but for the ultimate luxury experience, you need to book the Sky Courtyard, a two- storey private residence with a rooftop garden, wading pool, electronically retractable glass roof and artwork by Sir David Tang. Price:  The price tag for the Sky Courtyard is a cool one million CNY ( approx $193,000 AUD) a night. Address:   Pangu 7 Star Hotel, 27 N 4th Ring Rd Middle, Chaoyang Qu , Beijing Shi, China

26. 6. Seven Stars Galleria, Milan The Seven Stars Galleria in Milan is the only official 7-star hotel on this list. That’s because the owner hired a company to create a European ranking so they could officially take the title. With only 20 rooms available, it’s the most exclusive hotel on this list and you’ll be pretty lucky to get a room. If you can nab one, they tailor everything including the bed, meals and ambient music to each guest’s individual preference, making it the perfect way to get over jetlag after your long  flight to Milan . This hotel is ‘seventh heaven’ for shopaholics as the property’s private lift drops you directly in Galleria Vittorio Emanuele II, Italy’s oldest and grandest shopping arcade. Price:  Room rates start at EUR 1000 ($1,500 AUD) per night. Address:  Seven Stars Galleria, Via Silvio Pellico , 8, 20121 Milano, Italy

27. 7. Laucala Private Island, Fiji The closest 7-star hotel experience for Australian travellers also happens to be the world’s most expensive! Owned by Red Bull co-founder, Dietrich Mateschitz , Laucala is where the likes of Oprah go on holiday away from the prying eyes of the public. Laucala Private Island in Fiji is the largest private island in the Southern Hemisphere, and its hefty price tag makes it one of the world’s most exclusive holiday destinations too. The island has 25 private villas for rent, including the owner’s hilltop residence, if you have $45,000 USD to spare! Activities you can partake in on the island include a paddle in a clear-bottom kayak, a ride on the resort’s submarine (yes, really) or a round of golf with a resident pro. Laucala Private Island is under renovation until 2021. Who knows what new amenities they’ll emerge with? Price:  1 night in a 1 bed villa starts from $4,200 USD (approx. $5,300 AUD). Address:   Laucala Private Island, Fiji

28. Basic Standard Requirements for Restaurants The facades and architectural features of the building shall be appropriately designed. It shall be provided with a proper entrance and exit. There shall be an adequate and secured parking space provided free to customers. A receptionist shall be available to usher in the guests. A waiting lounge with a telephone shall also be provided; The dining room shall be adequate in size, with sufficient and well-maintained furniture;

29. There shall be cuisine of good quality and presentation and served with distinction. There shall be a menu book or card which shall be presentable, clean, and easy to read with the menu items listed in logical sequence. All tables shall have clean table cloth and cloth napkins of good quality. No piece of crockery, cutlery, and tableware in use shall be chipped, cracked, or glazed. The silverware shall be kept polished and clean at all times; and Adequate number of well-trained, experienced, efficient, and courteous staff shall be employed. The bar shall be well-stocked at all times. The kitchen, pantry, and cold storage shall be in good operating condition at all times and shall be of good quality fixtures and fitting and provided with running water. Tissue paper, soap, paper towels, and/or hand drier shall be provided. All main dining or function rooms shall be fully air-conditioned and/or well-ventilated.

30. What are the 5 most popular types of restaurants? 1. Fast food Fast food, or quick service restaurant (QSR) establishments offer food served on-the-go, whether from a drive-through window or counter. Customers can also dine in, although it’s less common. These types of restaurants are well-known chains or franchises with a nationwide or even global presence. The menus are made up of standardized fare — think greasy double-patty burgers, crispy fries, and creamy milkshakes in America, street tacos in Mexico, and hot noodles in Japan — and typically feature lower price points (Dollar Menu, anyone?) making them accessible for a breadth of customers.

31. 2. Fast casual Fast casual restaurants offer a more upscale and diverse (though still limited) menu selection with slightly higher price points than fast food establishments. But similar to fast food, these types of restaurants have a counter service model where customers place their orders at the cashier and bring them back to their own table. Think: customized chopped salads, signature paninis , superfood -filled smoothie bowls, or higher-quality burgers and shakes, for instance. As a bonus, this category has  demonstrated consistent growth  over time.

32. 3. Casual dining Casual dining encompasses a large segment of the restaurant industry. These types of restaurants cover everything from local independent spots to big franchises, but defining characteristics include table service and a sit-down meal. There’s generally a theme, specific decor, and ambiance that make the dining experience stand out. Depending on the cuisine, a customer dining at a casual establishment could find nearly anything: a salad bar, spaghetti and meatballs, pad thai , or even all-day breakfast offerings like pancakes and waffles.

33. 4. Contemporary casual Contemporary casual, a relatively new type of restaurant, is a sit-down dining experience marked by an emphasis on the atmosphere and experience. These types of restaurants often balance a relaxed eating environment with modern culinary trends like sustainability, farm-to-table, fusion cuisine, and craft beverages.

34. 5. Cafés A café is — at its simplest — a beverage-focused establishment. Offerings usually include coffee, tea, and a smaller menu of food or snacks. These types of restaurants typically offer counter service and prices are low to moderate. Every country has different traditions for enjoying their caffeinated brews — in America, for instance, coffee is often consumed on the go in infamously large cups. But around the world, many cultures sit and sip for hours. Australian café-goers love a flat white (similar to a latte); Italians love pure espresso; and the French might reach for a café au lait or a cappuccino — and use it as a vessel for dipping croissants.