CHAPTER 6 EFFECTIVE GUIDELINES IN WRITING STRAMA PAPER.pptx

strategic management

1. CHAPTER 6: EFFECTIVE GUIDELINES IN WRITING STRAMA PAPER Frondoso , Jessica G. , MBA Presenter

2. Introduction Business Overview Vision and Mission Market Analysis Strategic Goals Product/Service Roadmap Financial Projections TABLE OF CONTENT

3. Strategic Management ( StraMa ) Paper Is a written business document which exhibits a new vision for the firm as it outlines the future objective in view of the assessment of the firm’s current situation of the organization. A good strama paper provides how objective will be achieved over a specified time frame.

4. Guidelines and Outlines before writing a StraMa paper : state a vibrant purpose Focus on the Purpose of writing Anticipate information they will be looking for. Focus on the readers (audience) of the paper. Keep the Plan Concise Get to the Point Validate all key information used in the plan. Provide accurate facts and information from credible and reputable sources . Keep the Plan Concise Present the Material clearly and Logically

5. INTRODUCTION Discuss briefly the current situation Present the compelling key issues State the purpose of coming with a strategic plan Determine the type of research design

6. VISION II.STRATEGY PLANNING Present the Business Owners / Directors/ Shareholders/ Shareholdings A Brief History of the business Vision , Mision , Objectives, and values of the business II.STRATEGY PLANNING Nature of the Business and its main activities Customers Location Current range in its life cycle Past Performance

7. VISION II.STRATEGY PLANNING Relationships with Key stakeholders Competitive Strengths and Weaknesses Scan the Environment External Environment factors II.STRATEGY PLANNING Industry and Competitor factors Apply appropriate tools in Planning such as SWOT identification.

8. VISION III. STRATEGY FORMULATION Setting the Goal Determining key performance Measure Apply appropriate tools in formulation III. STRATEGY FORMULATION Business Strategies recommendation Functional Strategies recommendation

9. IV. STRATEGY IMPLEMENTATION Corporate Governance and Strategic Leadership Functional strategy fitness and alignment Overcoming barriers to change Apply the recommended strategies

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