CHARACTERISTICS OF QUALITATIVE RESEARCH GARCIA, JAMES MARK S.
CHARACTERISTICS OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH can be easily characterized by carefully observing how some research elements such as: research design , data collection procedure , and data analysis have been put into considerations. As cited from Spalding University Library (2020), these three key elements will guide the researcher to properly conduct a qualitative research study. To further understand this kind of research, its characteristics are presented as follows:
CHARACTERIStiCS OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH IS NATURALISTIC . A study to be conducted by the researcher should be based on real-life situations. Likewise, the researcher should also unfold the study in a natural manner, that is, the findings are derived from the analysis of authentic data gathered from the participants. Such a concept makes qualitative research known for its non-controlling characteristic. 1
Characteristics OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH IS PURPOSEFUL . In conducting a qualitative type of study, the researcher should select the participants in a purposive manner, that is, they will be selected because they either have easy access to the information needed or simply have the knowledge to provide a great deal of information needed to the study. Hence, these participants are called “information rich” in the context of research. This type of participant selection will validate the concept that qualitative study focuses on rich insights regarding the phenomenon rather than on mere numerical data simply obtained from surveys and questionnaires. 2
Kara David investigates the truth behind the Tasaday tribe
Fact: the truth about “ tasaday ” tribe During the regime of former President of the Philippines, Ferdinand Marcos Sr., Manuel Elizalde Jr. is the Presidential Assistant on National Minorities that introduced the “ Tasaday ” Tribe to the world.
Fact: the truth about “ tasaday ” tribe “They lived in houses, they didn’t live in caves and they told me they were in fact no a separate tribe called “ Tasaday ”. They told me it was the idea of Elizalde to make them pose as cavemen and Stone Age people in order to become famous.” Oswald Iten wrote in “The Lost Tribe”.
Tasaday posing at the caves in 1986 as they did in the 1970s. (photo by Oswald Iten )
CHARACTERISticS OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH IS DETAILED . A thick description of gathered data from the participants makes this type of study a detailed one. It is important that the researcher should capture the direct quotations of the responses of the participant/s from the conducted interview or observation. 3
CHARACTERISticS OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH REQUIRES ENGAGEMENT AND NEUTRALITY . Direct contact with the people, situation, and phenomenon under investigation should be established by the researcher. Immersing oneself would enable the researcher to acquire personal experiences and insights which are essential to better understand the phenomenon. Further, the researcher should also be neutral in the responses and observations he/she may get while engaging with the participant/s. The researcher should likewise show openness, sensitivity, and respect. 4
CHARACTERIStiCS OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH FOLLOWS AN INDUCTIVE PROCEDURE . As the researcher immerses himself/herself in the phenomenon under investigation, specific details and data will be gathered from the target participant/s. These data then can be used to discover emerging patterns and themes. Following an inductive procedure, the researcher will start from exploring the phenomenon and will end to confirming findings of the works. 5
CHARACTERISITCS OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH IS VIEWED IN A HOLISTIC PERSPECTIVE . A study in a qualitative type cannot be simply done in a linear and cause and effect relationship approach. Rather, it requires the researcher to view the whole phenomenon under investigation in a complex system, that is, different variables can either cause or A effect the phenomenon. 6
STRENGTHS & WEAKNESSES OF QUALITATIVE RESEARCH GARCIA, JAMES MARK S.
STRENGTHS OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH COMPLEMENTS QUANTITATIVE DATA . Interview and observation are the common instruments used in the conduct of a qualitative study. Such instruments can provide qualitative data that can be utilized as a support for any quantitative data appearing in a study, hence, a more reliable result will be ensured. 1
STRENGTHS OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH PROVIDES MORE DETAILED INFORMATION TO EXPLAIN COMPLEX ISSUES . Since this type of research study requires the researcher to immerse himself/herself in the phenomenon under investigation, direct experiences can be acquired. Similarly, considering “information rich” participant/s, as well as utilizing interview and observation as qualitative research instruments, may enable the researcher to gather more accurate data needed in explaining a complex phenomenon. 2
STRENGTHS OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH IS COST EFFICIENT . Small number of participants is usually considered in qualitative research. Hence, less resources will be needed to accomplish the study. Likewise, interview schedule and observation checklist as qualitative research tools demand the researcher to spend less resources unlike questionnaires as a primary tool utilized in quantitative research. 3
WEAKNESSES OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH CANNOT GENERALIZE THE FINDINGS TO THE STUDY POPULATION . The use of a small number of participants in qualitative research may result in limited responses. Thus, findings of the study might not be possibly generalized to a larger population. Replication of the study is often suggested. 1
WEAKNESSES OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH IS MORE DIFFICULT TO ANALYZE . Unlike quantitative research which deals with numeric data and can be interpreted through statistical formula, qualitative research presents non-numeric data which are all based on the subjective responses of the participants. If data are not critically analyzed and carefully interpreted, results may become biased and even less credible. 2
WEAKNESSES OF QUALITATIVE RESEARCH QUALITATIVE RESEARCH IS TIME CONSUMING . Though qualitative research utilizes a small number of participants, this, however, demands the researcher to spend more time in dealing and engaging with them. Similarly, the analysis and interpretation phase of the study also requires the researcher to take more time in observing the emerging patterns and themes derived from participants’ provided data. 3
IMPORTANCE OF QUALITATIVE RESEARCH
IMPORTANCE OF QUALITATIVE RESEARCH According to Talbot (2015), the goal of qualitative research, which uses a variety of approaches, is to understand why individuals act, react, and think the way they do. As the goal of qualitative interviewing and even focus groups is to create concepts, tactics, or, for instance, an appreciation of processes that govern groups or institutions, samples are typically small. Almost any research scenario that doesn't revolve around determining "how many" can be adapted to qualitative research.
IMPORTANCE OF QUALITATIVE RESEARCH The advantage of qualitative techniques is that you do not begin with a strict hypothesis that needs to be verified. The quality of the data and insights produced is improved by the open-ended methodology, which may be modified and changed as the research is being conducted.
Assignment! What are the types of qualitative research?
references Spalding University Library. (2020). Characteristics of Qualitative Research. Retrieved from https://library.spalding.edu/c.php?g=461133&p=3153021 Talbot, D. (2015). The importance of qualitative research and the problem of mass data gathering. Retrieved from https://www.linkedin.com/pulse/importance-qualitative-research-problem-mass-data-gathering-talbot https://www.pep.ph/guide/tv/4134/kara-david-investigates-the-truth-behind-the-tasaday-tribe https://www.elitereaders.com/tasaday-story-the-stone-age-tribe-hoax/