Amongst all the mass media today, television attracts the largest number of viewers. Its audience is greater in size than any of the other media audiences. This is because television is able to attract the audiences of all age groups, literate and illiterate and of all the strata of the society.
It is very powerful mass communication medium a
Fact time!
What is the longest running animated series on TV? A. Percy Jackson B. Felix the Cat C. Series of Unfortunate Events D. The Simpsons
television Characteristics as a medium of
Audio visual medium 1 sound i ncludes both visuals It’s a magic medium which allows us to watch the world from our drawing rooms. Characteristics
Helps to create vivid impressions in our minds which in turns to leads to emotional involvement The audio visual quality also makes television images more memorable. Characteristics
Domestic and intimate medium 2 It provides entertainment and information right inside our homes and has become an integral part of our everyday lives . The domestic nature of television makes it an intimate medium. This makes the viewers experience a sense of closeness to the anchors of a show or with the characters in a serial . The domestic nature of television makes it an intimate medium. This makes the viewers experience a sense of closeness to the anchors of a show or with the characters in a serial. Characteristics
3 Live medium the live nature of television allows it to transmit visuals and information almost instantly . This capacity of the medium makes it ideal for transmitting live visuals of news and sports events . Television allows you to witness events which happen thousands of miles away. Characteristics
4 mass medium Any one with a television receiver can access the information shown on television. This makes it an ideal medium to transmit messages to a large audience . this characteristic of television makes it an ideal instrument for transmitting social messages. Television also has a very wide output, range and reach . Characteristics
5 Transitory medium Due to the large output and lack of permanence, television programmes are not easy to be recorded by viewers . It may be practically impossible to record every programme which appears on your television. Transitory Adj. lasting only for a short time Characteristics
6 Expensive medium television programme can never be made this easily . it requires lots of money, machinery and experienced people. Broadcast media in general and television in particular involves complex technology and organization. Characteristics
Fact time!
What was invented in 1948, simultaneously in Oregon and Pennsylvania, by television store owners looking to sell more tv sets? A. DuMont B. Telstar C. Cable D. HBO
television radio vs Similarities and differences
SIMILARITIES
playing fields Both use electromagnetic air waves to transmit their signals Both capable to use satellites for beaming their signals to any part of the world very common for radio and TV to exploit sound and music effect similarities
station Presence of sound proof studios, availability of microphones, sitting arrangements and highly disciplined movement of staff across the stations similarities
Formats of production There is an indoor production of different programs news, talk shows, and dramas and on music and an outdoor arrangement to cover a range of programs including sporting events, meetings, seminars, interviews, road shows, documentations, features, etc similarities
DIFFERENCES
SCRIPT a radio news reader has to describe the whole event through words and not to pause long DIFFERENCES News reading for TV newsreel is punctuated with long pauses when footage of some event is shown.
directions director of a TV program is more concerned about the sets , color scheme of the scene , lighting arrangement , positioningof the microphone and entry of talents at various points of the program DIFFERENCES radio producer is always concerned about the presence of talent, studio and the microphones . The voice quality and audio expressions are his prime concern along with the sound effects if they are required in a program.
insignia By watching a program on TV, you can always see the broadcasting station's now what station it is . insignia in some top corner and know what station is DIFFERENCES It is not possible on radio unless an announcement to this effect is made
Tele text DIFFERENCES These days some TV channels also give in text form latest in the stock market, timings of trains , flights and inter-city buses, weather reports and many other activities through tele-text services , or simply displaying details pertaining to all these activities in text form somewhere on the screen. These reports may stay on the screen longer or flash at regular intervals of time .
News ticker You can easily mark a ticker, a scroll bar atthe bottom of the TV screen, continuously running during what ever the program is going on , to tell you latest routine news, and indeed about the breaking news DIFFERENCES
Other features that radio doesn’t have MATCH PROGRESS SLOW MOTION CLOCK ANNOUNCEMENTS DIFFERENCES
TV GENRES
TV GENRES Sports – programs featuring sports or sporting events Sitcom – aka situation comedy; an amusing TV series about fictional characters. Documentary – a TV program that documents real life events Soap – aka Soap Operas; a fictional drama about people’s daily lives Cartoon – a program that features animated characters Kids/Children – TV programs produced for children Drama – a fictional TV story featuring actors
News – a show that reports world events as they unfold Reality TV – a “fly on the wall” show or talent show, featuring real people Talk show – programs hosted by a TV personality (or host) featuring guests who talk about their lives DIY – TV programs showing people how to do repairs to their houses Charity – a “telethon” show which aims to raise funds for charity by persuading members of the public to phone in and donate money Animal or Wildlife – a program about wild animals or pets, often hosted by a well-known TV personality TV GENRES
DOs and DON’Ts Of a tv anchor
DO’s Relax Dress professionally Speak clearly Be authentic Stay focus
DOnts Read the script cold Yawn Get angry or curse Smile or laugh at inappropriate time Show bias