Charles Lett : Personal Branding Exploration

Personal Branding

1. Personal Brand Exploration Project & Portfolio I: Week 1 Sportscasting October 7, 2024

2. Caption G O A L S Career Category: Starting Career Short Term Career Goal: Immediately After Graduation, 2024 Land an entry-level associate director I position at ESPN. > Connect with, and send a follow-up promotional Email to, 25 ESPN team members on Linkedin by February 28, 2025 Long Term Career Goal: (2035) Establish a Sports Media Company that highlights small town highschool, College, minor league players and Independent Music Artists to help them get the exposure that big-city players and major artists get

3. PROFESSION OCCUPATION Digital Production DIGITAL PRODUCTION Potential Job Titles: Mobile Unit Operations Coordinator I Remote Video Operator Regular Remote Director Source: Linkedin

4. FOX SPORTS ESPN Local News CBS SPORTS NBA TV Film Prod-uction X X X X TARGET AUDIENCE RECRUITERS & HIRING MANAGERS ESPN CBS NBATV SOURCE: Book Yourself Solid

5. COMPETITION Work Experience: Noteworthy Experience Skills and Proficiencies Overall Online Presence: Alan McDonald ~ 2 years of production experience 1 year as production coordinator ~ Sportscasting, B.S., Sports Studies ~Production coordinator - ESPN College Gameday ~Leadership Communication Storytelling 500+ connections, banner customized with cast from College Gameday, polished headshot, detailed profile summaries, URL customized Charles Lett ~ 2 years of editing videos for online podcast Work Experience: Education Noteworthy Experience Skills and Proficiencies Overall Online Presence: ~ Sportscasting, B.S., Sports studies Education On-air host for an online radio station Adobe Creative Suite Premiere Pro Adobe Audition Adobe Photoshop Adobe Illustrator 287 Connections, Polished headshot, sporadically active on social media accounts, URL not yet customized SOURCE: LINKEDIN Grade: 80 out of 100 Grade: 60 out of 100

6. IDENTITY Core Values : 1. Professionalism 2. Honesty 3. Accountability 4. Consistency 5. Quality Vision : Increase in viewers and attendance at sporting events and Enthusiasm throughout all sports GUIDING PRINCIPLE: Leaving audiences educated and entertained through the telling of the most accurate and entertaining stories Golden Circle: Conceptual Materials: Start With Why, Core Values Discovery Exercise, Reddit Why? Renewing Quality, Honesty, and Professionalism in sports How? Delivering music and sports stories that leave audiences educated and entertained What? Digital Video Production Super Power: Telling the story in a way that leaves audiences educated and entertained Passion: Sporting events Do the things you have to do in order to be the person you want to be

7. PROMISE & POSITION PROMISE I help ESPN increase viewers and Attendance by entertaining and Educating families through digital Media storytelling Position Educated and Entertaining storytelling

8. NETWORKING Industry Events Sports Industry Networking & Career Conference February 21-22 2025 in Washington, DC Objective: meet industry professionals and produce “sports jam” podcast episodes of how music and sports have positively impacted their lives Adobe Max 2024 October 14-16 Miami Beach, FL Objective: Meet Industry professionals and produce a “sports jam” podcast episode of their favorite song and sport Elevator Pitch Do you know how the world of sports and music has been so close but so far in terms of industry? Well, I produce personal brand stories that entertain and inspire sports fans to celebrate remarkable feats by listening to the soundtrack of their favorite player’s life and inspiration. In fact after producing podcasts for an online radio station, I produced a short segment called “Spirts Jam” to highlight haow music plays a role in the preperation to perform. Listeners often referenced my show as the the reason they listen to podcasts. Mentorship Seeking mid- senior level director with at least 25 yrs of experience in film industry SOURCE: S.N.I.C Conference, Adobe Max

9. D I G I T A L MA R K E T I N G Online ID Calculator. Scores Brand Archetype Volume: low Relevance: avg Purity: low Diversity: low Validation: avg Archetype: Hero Description: Producing brand stories that transform lives by inspiring the audience to watch and attend sports events. Using industry trends and defining new ones to fascinate audiences and entertain them Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype Focus Variable(s) : Volume & Purity Type of Content: Podcast- est. podcast called “Sports Jam”: 15 min. episodes telling personal stories of Athletes and the music that would be soundtrack to their life; host and syndicate through Libsyn Primary Tools For Distribution: FB and Instagram - promote podcast through 30 sec. promo videos; Linkked - Network with industry pros and publish weekly articles highlighting some of the podcast stories Conceptual Mmaterials: Kaye Putnam, Content Marketing Institute

10. PROFESSIONAL DEVELOPMENT Technical TRANSFERABLE Web page creation and editing software Task: Complete Dreamweaver essential training courses with action items Org.: Linkedin Learning Date: Jan. 2025 Document management software Communicating with supervisors, Peers, or Subordinates Task: Complete Adobe Acrobat Pro online training courses with action items Org.: Linkedin Learning Date: Feb. 2025 Task: Complete the Develop Your Communication Skills and Interpersonal Influence training courses with action items Org.: Linkedin Learning Date: Dec. 2024 Thinking Creatively Task: Complete Thinking Creatively training courses with action items Org: Linkedin Learning Date: Dec. 2024 SOURCE: Linkedin Learning, Onet online

11. REFERENCES Port, M. (2013b). Book yourself solid illustrated the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. Retrieved Oct. 7, 2024, from https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Sinek, S. (2009) Ted Talk: How great leaders inspire action. Retrieved Oct. 7, 2024, from https://youtu.be/7zFeuSagktM Sinek, S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. https://simonsinek.com/golden-circle/   Aughtmon, S (2016). 31 Types of Content [infonogrph]. Retrieved Oct. 7, 2024, from https://contentmarketinginstitute.com/articles/content-crave-infographic/ CareerBlast.tv. (2024). CareerBlast Resources. Retrieved Oct. 7, 2024, from https://careerblast.tv/resources/ Putnam, K. (2024). Discover the power of BBrand Archetypes: Unlocking the secret to Effective Branding. Retrieved Oct. 7, 2024, from https://www.kayeputnam.com/brand-archetypes/ https://learning.oreilly.com/library/view/how-to-get/9781260441857/ Adobemax. (2024, February 15). Mark your Calendars for Adobe Max 2024 in Miami Beach. Retrieved Oct. 7, 2024, from https://blog.adobe.com/en/publish/2024/02/15/mark-your-calendars-adobe-max-2024-miami-beach SincConference.com (2025). 2025 Sports Industry Networking & Career Conference. Retrieved Oct. 7, 2024, from https://www.sincconference.com/ McDonald, A (2022). Alan McDonald Linkedin Profile. Retrieved Oct. 7, 2024, from https://www.linkedin.com/in/alanmcdonald2/ Linkedin Career Site. (2024). Mobile Unit Operations Coordinator I . - Job Description. Retrieved Oct. 7, 2024, from https://www.linkedin.com/jobs/search/?currentJobId=4035755116&f_E=2%2C3&geoId=103644278&keywords=espn&origin=JOB_SEARCH_PAGE_JOB_FILTER&refresh=true Linkedin Career Site. (2024). Remote Video Operator. - Job Description. Retrieved Oct. 7, 2024, from https://www.linkedin.com/jobs/search/?currentJobId=4031724376&f_E=4%2C5%2C6&geoId=103644278&keywords=espn&origin=JOB_SEARCH_PAGE_JOB_FILTER&refresh=true Linkedin Career Site. (2024). Regular Remote Director. - Job Description. Retrieved Oct. 7, 2024, from https://www.linkedin.com/jobs/search/?currentJobId=4044334067&f_E=5&geoId=103644278&keywords=espn&origin=JOB_SEARCH_PAGE_JOB_FILTER&refresh=true ONETOnline.org. (2024). Summary Report for: 27-2012.00 - Search Producers and Directors.Retrieved Oct. 7, 2024, from https://www.onetonline.org/link/summary/27-2012.00 Aerothermal. (2024, October 7). What are some principles you have and live your life according to? APA Style Blog. // www.reddit.com/r/selfimprovement/comments/5udqrq/what_are_some_principles_you_have_and_live_your/?rdt=44934