Charleston Virtual 2023 - Meeting Users Where They Search - Exploring the Synergy between Library Discovery and Web-Scale Search.pptx

The advent of the internet and digital technologies has revolutionized the landscape of academic research discovery. In recent years, Google Scholar has emerged as a dominant platform for researchers seeking relevant scholarly literature, while traditional library discovery services have experienced a decline in usage across campuses. This session aims to delve into the reasons behind this shift and examine the profound impact it has had on the academic research ecosystem. Hearing perspectives from the library, publisher, and technology spaces, this session will examine the innovative strategies employed to leverage web-scale search technologies, discuss their implications for research access, and highlight best practices for enhancing discovery experiences in the digital age.
Session objectives:
-Investigate the limitations and challenges faced by library discovery services in competing with Google Scholar.
-Discuss the impact of this shift on researchers, libraries, and scholarly communication.
-Explore potential strategies and collaborations to enhance the effectiveness of library discovery services in the digital age.
-Identify opportunities for researchers, libraries, and other stakeholders to adapt and thrive in the changing landscape of academic research discovery.

1. Meeting Users Where They Search: Exploring the Synergy between Library Discovery and Web-Scale Search 27 th November 2023

2. Introductions Your speakers today Matthew Ragucci Director of Product Marketing, Wiley Alice Daugherty Director of Resource Acquisition and Discovery, University Libraries Associate Professor, University of Alabama Jessica Clemons Director of Development, Technology from Sage

3. Agenda What this presentation covers Setting the scene: academic discovery Leveraging web-scale search technologies Introduction & housekeeping University of Alabama Library’s case study Q&A

4. 1 Setting the scene: library discovery Matthew Ragucci

5. Students Full text access Social Networks Facebook, LinkedIn, Twitter Subject specific A&Is CABI, ERIC, PsycInfo, Inspec TDM services RightFind XML, Linguamatics Major evaluative A&Is CAS, Web of Science, Scopus, PubMed Professional networks Medscape, Sermo, doctors.net Article management tools ReadCube, Colwiz, Zotero Discovery Services Primo, Summon, EDS, WorldCat Agent gateways EJS, J-Gate Library Systems OPACs, A-Z lists, link resolvers etc Web-scale search Google, Google Scholar, Bing, Baidu Subject portals RePEc, SSRN, PhilPapers SCNs Mendeley , ResearchGate, academia.edu Corporate info tools Quosa, DirectPath Current awareness Meta, Sparrho Library services Pubget, BrowZine, Boopsie Aggregator platforms Document delivery Institutional repositories Researchers Librarians Charting Pathways Faculty

6. Discovery investment = Usage = Revenue Investment is substantial Quality metadata is the key to enabling discovery Content optimization and interoperability standards are essential Different user behavior by discipline and content type Monitor discovery trends and respond accordingly Publisher/Content Provider Perspective

7. Discovery Dataflows and Metadata for Libraries* Wiley Vendor Library User CrossRef IdP Create and delivery full text feeds Publisher Database Create and delivery title lists Repository Central Index Ranking Linking Options DOI Direct OpenURL Link Resolver Knowledgebase Select Collections Prioritize Collections Configure DOI Linking Configure Direct Linking Configure OpenURL Select Targets Select Limit Search Databases Set Ranking Preferences Select DOI Linking Select Direct Linking Select OpenURL CrossRef Database DOI Resolution Abstract Full-Text Authenticated Configure Authentication IP. U/P. SSO * Adapted from Zhu, J. (2017). Should publishers work with library discovery technologies and what can they do ?. Learned Publishing, 30(1), 71-80.

8. Referral Traffic on Wiley Online Library (March – September 2023) Where are our users coming from? Google Baidu Institutions & Library Services NIH Site Bing X-MOL Reference Express Clarivate Twitter Facebook

9. Google Scholar Collaboration Making published content more discoverable

10. 2 Leveraging web-scale search technologies Jessica Clemons

11. Our mission is to help redefine and amplify the power of the academic library to advance teaching, learning and research. What is TfS ?

12. Where are patrons today? Librarian Futures Report: Modern patron workflows begin outside the library 79 % of faculty and 74% of students begin discovery outside library 30% of faculty and 28% of students begin discovery on Google Scholar Fig 10: Where do patrons begin discovery? Fig 11: % of Lean Library users beginning discovery process on Google Scholar Lean Library data shows 48% of patrons begin on Google Scholar

13. Lean Library overview How it works: A non-exhaustive view of our integrations & capabilities Lean Library knows every article & eBook your library has licensed electronic content Lean Library knows all domains your library has a license for so we can point your patrons to the door …bringing your library to your patrons and your patrons back to your library ARTICLES EBOOKS DOMAINS YOUR ILS YOUR LINK RESOLVER YOUR HOLDINGS YOUR KNOWLEDGE BASE 1 st path: L icensed content 2nd path: OA versions 3 rd path: Document Delivery/ILL

14. Lean Library overview The most comprehensive access solution of its kind Only solution bringing librarian expertise into the workflow Only solution with extensive eBook coverage Streamlined access to aggregator-sourced content Extensive Open Access coverage delivers instant full-text alternatives to subscription content ILS support and DDS integrations automate patron requests

15. Case Study: NHS Mersey Care Using Lean Library to grow usage of collections NHS Mersey Care saw an average increase of 40% across their holdings after implementing Lean Library. “ The product has exceeded our expectations in terms of increased user satisfaction and increases in OpenAthens sessions across the Trust.”

16. Case study: Utah State University Using Lean Library to grow usage of LibGuides and training materials Utah State University used Lean Library to surface their LibGuides and support materials at the point of need in the patron workflow. In this case, they surfaced their Google Scholar LibGuide when students were on Google Scholar via the Lean Library browser extension… … growing usage by 600% Google Scholar LibGuide Usage 100 Day Period Year-on-Year (January to April) Usage (Views)

17. 3 University of Alabama Library’s case study Alice Daugherty

18. Promoting Lean Library to our patrons

19. Any questions? Thank you for listening…