CHN PPT Marketing strategy class mba 3a roll number 2320

hu

1. A Presentation on Marketing Strategy By Chanpreet Singh Class: MBA(3A) Roll No: 2328890

2. COMPANY PROFILE Infotechmon private limited deals in web designing, web development , digital marketing, SEO services, Industrial Training and placements in Mohali. Infotechmon offers various 6 months and 6 weeks industrial and software training in Mohali for engineers in mechanical, civil, CSE, ECE/EEE, BCA, MCA, BBA, MBA and other departments .  

3. Introduction to Research Problem In the competitive IT industry, Infotechmon Pvt. Ltd. must effectively position itself to attract and retain clients. This study explores the company's current marketing strategies, evaluating their impact on customer acquisition, brand visibility, and revenue growth. The goal is to identify strengths, weaknesses, and opportunities for optimizing the marketing approach to improve market presence and gain a competitive edge.

4. 1. To study the marketing strategies of Infotechmon Pvt. Ltd . 2. To compare the marketing strategies of Infotechmon Pvt. Ltd. with that of its competitors. OBJECTIVES OF THE STUDY

5. NEED AND SCOPE OF THE STUDY Market Research :   Researching consumer demands and consumer behaviour . Promotion :   Communicating the right message that results in demand creation. Sales :   Offering incentives that increase sales. After-Sales :   Providing after-sales support to the customer to maintain a good brand image in the market . Consumer Behavior and Decision Making: Investigating how consumers make purchasing decisions in different markets and how marketing strategies can influence these decisions.

6. RESEARCH METHODOLOGY Primary data : Primary Data is collected through questionnaire. Questionnaire Design : The questionnaire included multiple-choice and open-ended questions. Sampling Area : The area is limited to Infotechmon Pvt. Ltd . Sample size : The sample size of my project is limited to 50 only . Sample Techniques : Data is collected through random sampling . Data Analysis : We analysed the responses to find trends and insights about the effectiveness and areas for improvement for Marketing Strategy.

7. thankyou