class 11 business studies project visit to a mall

class 11 bst project visit to a mall

1. Visit to a Mall Business Studies Project November 17 , 2023

2. Agenda No of Floors Total Space occupied by the mall Nature of Goods dealt in the mall Total rented space in the mall Promotional Schemes of the mall Special Attractions of the mall

3. Introduction Phoenix Market city Chennai is one of the Chennai biggest malls with many luxury and international brands. This mall is located in Velachery, Chennai widely spread over 23 acers, It consists a total of 5 floors (4 floors and 1 basement shopping floor)

4. This mall is spread over a massive area of 1,000,000sq ft (23 acres), with over 300 stores and food court, basement and multilevel car parking This mall also has a 30 – room boutique hotel, an apartment complex, an amphitheatre and a club This mall is currently owned by Phoenix Mills limited which is owned by Ruia family It was inaugurated in January 2013 and in 2018 it was the fourth largest mall in India Currently it is the 32 nd largest mall in India by area It is located in the busy area of Velachery, with metro connectivity to stations of Guindy metro and St Thomas metro About the mall

5. Nature of Goods dealt Phoenix Market City Chennai has Popular brands of variety of goods like Clothing, Footwear, Cosmetics, Art and craft work, Gifts, Jewelry, Home décor The mall also has flagship stores of cafes, restaurants, a food court, a multiplex (Owned by PVR INOX Limited) and a kids play zone

6. Strategic Partnerships The mall partnerships with local businesses, popular brands and influencers to increase cross promotion Events The mall hosts Festivals, Events, Interactive Exhibits in its courtyard to increase public attention towards the mall Advertising The mall has various advertising options including: Façade Signage Kiosk Space LED screens Pillar branding Standee Drop-down hung banner Escalator and lift branding Promotional Schemes of the Mall

7. Special attractions of the mall include – Shopping – The mall has over 300 brands including fast fashion departmental stores, fashion boutiques and speciality shops Entertainment – The mall has a 11 screen multiplex including Chennai’s first IMAX screen Bowling – The mall also has bowling alleys Hypermarket – it has a large hypermarket with several small format stores Special Attractions of the mall

8. Pictures captured in the mall

9. www.Wikipedia.com https://www.phoenixmarketcity.com/chennai Sources

10. Thank You