Classification of advertising

Classification of advertising

1. Presentation on Classification of Advertising Presented by :- Baikhamani kaipeng MBA-4 th sem

2. Based on Demand influence level Primary demand advertising Selective demand advertising

3. Primary demand advertising

4. Selective demand advertising

5. Base on audience to which is directed Consumer advertising Industrial advertising Trade advertising Professional advertising

6. Consumer advertising

7. Industrial advertising

8. Trade advertising

9. Professional advertising

10. Base on objective Product advertising Institutional advertising Public service advertising Comparative advertising Competitive advertising Advocacy advertising

11. Product advertising

12. Institutional advertising

13. Public service advertising

14. Comparative advertising

15. Competitive advertising

16. Advocacy advertising

17. Base on timing of response elicit Direct action advertising Indirect action advertising

18. Direct response advertising

19. Indirect response advertising

20. Base on geographical coverage National advertising Regional advertising Local advertising

21. National advertising

22. Regional advertising

23. Local advertising

24. THANK YOU