Classification of advertisment topic ppt

Ppt of marketing communication

1. Classification of advertisement

2. What is advertising ? Advertising is a component of a company‘s marketing strategy. Companies use advertising to share information about their product or services through various media. The advertising landscape has changed with technology, with Print and broadcasting advertising serving as the traditional format and digital advertising serving as a more modern option.

3. Area coverage Local Advertising: Local advertising is when a business advertise to people in their local area, like in a town or city. Example: A coffee shop puts a post around the neighborhood to advertise their new menu Regional Advertising : It targets a larger area, then local Advertising like a specific region or state instead of just one to city. Example: A car dealership runs TV at across entire state to promote a big sale

4. National advertising: It targets the entire country, promoting products or services to a nationwide audience Example: A soft drink company run, commercial on a major TV network across the control Weave relatable stories into your presentation using narratives that make your message memorable and impactful International Advertising: it targets audience and multiple countries around the world. Example: A smartphone brand runs ads on global TV network and social media platform to reach customer worldwide. 5

5. Media Print media : It includes advertisement in physical format, such as flyers, brochures, magazines, and newspapers Electronic : It includes advertisements on digital platforms like website, social media, TV, and radio. Outdoor : It include a place in public spaces, such as billboard and bus stops. Others : Direct mails, Guerrilla marketing and in-store promotion 6

6. Thank you… Piyush Papnai BBA V “B”