Classified And Display Advertisements

A ppt based on types of Advertisements. Display and classified ads.

1. ADVERTISEMEN
TS
ENGLISH H.H.W

2. TYPES OF
ADVERTISEMENTS

3. DISPLAY ADVERTISEMENTS
•Display advertising is advertising
on websites. It includes many
different formats and contains
items such as text, images, flash,
video, and audio.[1] The main
purpose of display advertising is
to deliver general
advertisements and brand
messages to site visitors.[2]
•According to eMarketer, Facebook and Twitter will take 33% of display ad
spending market share by 2017.[3] Also, desktop display advertising has
eclipsed search ad buying in 2014, with mobile ad spending to overtake
display in 2015.

4. HISTORY OF DISPLAY ADS.
•Since the early '90s, the advent of the Internet has completely
changed the way people relate to advertisements. As computers
prices decreased, online content became accessible to a large portion
of the world's population.[5] This change has modified the way
people are exposed to media and advertising and has led to the
creation of online channels through which advertisements can reach
users.

5. ITS IMPORTANCE
•Two students of the "Amsterdam
school of Communication Research
ASCor" have run studies about the
audience reactions to different display
advertising formats. In particular, they
took into consideration two different
types of format (sponsored content
and banner advertising) to
demonstrate that people react and
perceive formats in different ways,
positive and negative.

6. CLASSIFIED ADVERTISEMENTS
•Classified advertising is a form
of advertising which is
particularly common in
newspapers, online and other
periodicals which may be sold or
distributed free of charge.
Classified advertisements are
much cheaper than larger
display advertisements used by
businesses.
• According to William A. Cohen, classified ads will bring "a greater return on
your investment", dollar for dollar, than investments in display advertising,
direct mail, or other media. ] although display advertising is more
widespread.[2]

7. HISTORY
In recent years the term "classified advertising" or "classified ads" has
expanded from merely the sense of print advertisements in periodicals
to include similar types of advertising on computer services, radio, and
even television, particularly cable television but occasionally broadcast
television as well, with the latter occurring typically very early in the
morning hours.Like most forms of printed media, the classified ad has
found its way to the Internet, as newspapers have taken their classified
ads online and new groups have discovered the benefits of classified
advertising.[2]

8. STATISTICS
•In 2003 the market for classified ads in the United
States was $15.9 billion (newspapers), $14.1 billion
(online) according to market researcher Classified
Intelligence. The worldwide market for classified ads
in 2003 was estimated at over $100 billion. Perhaps
due to the lack of a standard for reporting, market
statistics vary concerning the total market for
internet classified ads. The Kelsey Research Group
being worth $13.3 billion while Jupiter Research
provided a conservative appraisal of $2.6 billion as of
2005.

9. Name:
•NISCHAY
CLASS:
•11th D
SCHOOL:
•Dpsg-pv
THE END

10. Name:
•NISCHAY
CLASS:
•11th D
SCHOOL:
•Dpsg-pv
THE END