Cleartrip

sumitrodutta 5,751 views 18 slides Feb 25, 2013
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Slide Content

Chayanath.P Saurabh Sukhla SumitroDutta Cleartrip Cleartrippers travel easy

Ur Travel Portal

‘Making Travel Simple’

Services Offered Flights Search & Book domestic & International Flights Check Flight Status Hotels-Find hotels in worldwide destinations. Hotels director. India hotels. Trains-Search Indian Railways & IRCTC trains. Trains Calendar. Trains PNR Status Airfare Graphs-Compare fares between airlines Cleartrip Mobile - a mobile friendly website . Book tickets on the go. and more Packages-Search flight + hotels and save big Cab bookings at no extra cost.

Customer Segments Frequent Travelers Businessmen Corporate Travel Junkies Foreigners

Business Model

Agent model “ Act as traditional agency , Cleartrip receive revenue from commission or Flat fee of each transaction from travel supplier.” Travel Agency Commission and transaction fee Low margin

Merchant model “ Purchase inventory from supplier at discounted wholesale prices and resells it to consumer at a retail price that it sets it self.” Wholesale Revenue from price difference High margin retail

Product Pricing Price Watch-A tool designed especially for tracking international ticket pricing to give the cheapest deal. Provide multiple offers for a single search. Quickies- Provides room available on the same day or the next day. Close to @ 30% Discount.

Strategy Towards Service Quality Simple: Simplicity is a religion at Cleartrip Comprehensive: Part of making travel simple is presenting you with all the options for your trip. Reliable: Making travel simple implies making a travel site that just works and works. Responsible: We take responsibility for what we give you. If we show you a price, we will honour it, come what may .

Aspects of Promotion and Distribution Social Commerce Advertising thru TV, Print, Third Party Websites. Coupons Direct Marketing Mobile

A view Thru - Dimensions of Service Quality No Ticketing hassles & transparent rates Price watch Quick-keys Refund on cancellation with dedicated customer care Quick search time and pleasant search experience with no cluttering of Ad’s

Strength 1. Simple Interface and processes 2. Presence in the international business scenario 3. Good customer support for customers 4. Highly Customer oriented 5. Tieups with airlines, corporates and hotel chains Weakness 1.Unable to attract customers who are not internet savvy 2.Reluctance in customers to avail bookings through online payments 3.Cases of Unsatisfactory customer service in terms of addressing issues Opportunity 1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation 3.Untapped sections of international tourism market Threats 1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share 3. Newly emerging online booking portals with better offerings

Recommendation Personalized Service. B2B and B2C Demarcation through Web Analytics. Offer Direct Coupons. Rent a cab. Travel Forums. Tie up with Private tour operators i.e Chartered Flight Include Cruise Services.

THANK YOU
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