Coca-Cola-2020.pdf

Manual de identidad corporativa

1. C L aA@C L Oa I L Z D ? 9 E Z S ? ? P X
? ? S ? P X ?A# ? ? ? ? A8 ?A( ?

2. M P P 4 Z ? P O U O
L , O 9 9 L ? ? Z ? ?A(
02

3. Coca-Cola 03

4. This body of work introduces the new
QcoZ%?9-Z????X,o?Coca-Cola??aXa?L(
Q??ll??o??4a?allo,o??9coZ9c??o?c??
?4o?llooLl9L9Zallo,o??Xa?L??aZ
ca?-o?9?#aZal?o??la9Z?4o???
?o???Z??4X(
%?9-Z?o?9Z--loalcoZ?9??Zc??o
allo,o??c???Z??a?9aZ??aZ?la?,o?X?#
a??lla?o??,????9ZZo?a?9oZ?#
?4??aZ??9llXaL????4a?o??
?9-ZZ??lo???9-4?o,?4o?a?#
?4??L?Z#o??4??L?-o9Z-(
???#?49?oc?XZ?Xa?looLaZ?o?Z
l9La-?9?oc?a?9Z-o????o?c??aZ
o???acLa-9Z-(???all??49?9?a-?9?o
XaL9Z-o???aZaZo????9Z???Z
-?a???4aZ??$
04

5. G ? a P ? C L Z ? 9 ? P Z ?
05

6. G ? a P ? F O ? 9 9 O 9 P ? G ? a P ? O ? ? L ? P ? Z 9 P 9 ?
06

7. G ? a P ? R , ? ? 4 X Z P G ? a P ? M L X Z P ?
07

8. T 4 ? L ? O AH ? E ? a P ? P 9 L ZA(
E O Ua P A(
08

9. ?4??9Z??o,%?9-Z(
?4??9Zc9?l?49Zo??????Xa?ZL?I???
9X?o??aZ?,?oXaZa??4?9c?o9Z?o,?9?(
?4?L??4??o?9?o????9Z??(QZ?Z
?oc?a?Xa?9X?XcoZ?9??Zc?aZ?9l
??9???4?o?-4?co-Z9?9oZ#?4?9Z??Zc
????49Z-?o(D?oX4o??o?lZa?9-a?
o????o?c???o4o??9ZZo?a?aZ?Xa9Z
?l?aZ?#-oo?9-Z9?-oo??9Z??(
Za-?a???9Z??l9Lo???Z??4
-?a????9-Zo,all(
??o??9ll??4?o?-4o???4-?9l9Z#
?4?aX?4?co???9Zc9?l?9Z,o?X
?4?9-Z?ol??9oZ?a????a?l?4?o?-4
?4coZ??X?Io??Z?(
G O L a O D ? 9 E Z S ? ? P X
Coca-Cola??aXa?L
D ? 9 E Z P ? 9 Z 9 ? O ?
13

10. S a O
Colo?
R ? P ?a 9 Z P
8??o?#?cal????aXa?L?
8QZ??9?9?49?a?c4?
8-l?a?9coZ9c9??
— Own red
8do-ocolo???al??a?9aZ?
8acL-?o?Zcolo???al??a?o?
8?Zcl????la?o??
— Edited and crafted
8?9Xl??a???
G O L a O D ? 9 E Z S ? ? P X
Coca-Cola??aXa?L
?4?co???9Zc9?l?,o?X?4,o?Za?9oZ
o,o???9-Z????X(QZ?Z?o-?9
????49Z-?o#9?L?9X?o??aZ??o,ollo?
?4Xa?all?9X?aZa?o9?????9Z-?4
alaZco,o????aXa?L?9-Z(L?L?a
??9cL??XXa??(
D ? 9 E Z P ? 9 Z 9 ? O ?
Coca-Cola 14

11. G O L a O D ? 9 E Z S ? ? P X
Coca-Cola??aXa?L
??o?#l?a?aZ??l9,?#o??9coZ9c
??aXa?L??o?La??cal?o9Zc?a?o??
?9?99l9??#?49lc?a?9Z--?a??9X?ac?#
cla?9??aZcoZ?9??Zc?(?cal9??4
Zo?<?o<?c??L??o?9l9Z-9Z??9?9?#
?9X?laZ?c9Z?coXX?Z9ca?9oZ(
D ? 9 E Z P ? 9 Z 9 ? O ?
?cal
Coca-Cola 15

12. G O L a O D ? 9 E Z S ? ? P X
Coca-Cola??aXa?L
?o?Z?(l?a??o??Xo??oX9ZaZ?
colo?#o???Xa??#9Z??9?9?aZ?9Xl??colo?
????XXaL?o????o?c??a???oZa?9-a?
aZ?Za?9??o??aZ(???o??colo?
????X?o9??Z?9a?o????o?c??9Za?a?
?4a?al?a??coX?l9XZ??aZX?4a?9??o??
??aXa?L?(
D ? 9 E Z P ? 9 Z 9 ? O ?
Colo?
Coca-Cola 16

13. ®
G O L a O D ? 9 E Z S ? ? P X
Coca-Cola??aXa?L
?4Xo??9X?o??aZ???9Zc9?lo,all(
??Xo??4?ZZc??a??aZ??9??cl????
9Zo???oXa9Z?a9Z?49coZ9c?al?o,o??
??o?c??(????a9Z??4o??o??49??9Zc?9?
a???o,o???aZaZ?9-Zal?Coca-ColaL?
??al9???4?o?-4o??ol#?9Xl??#aZ
coZ?Z??9-Z(
D ? 9 E Z P ? 9 Z 9 ? O ?
Restraint
Coca-Cola 17

14. G ?a ? 4 9 S ? ? P X
%?9-Z-lXZ??
?4?c?9??
?4?al??
?4???,ac
The Disc
The Ribbon
CoZ?o??o??lQcoZ
?4?Z???a?
The Voice
?4?n???a??
21
33
36
43
48
55
57
66
68
18Coca-Cola

15. {???9-Z????X9??9l?a?o?Za
??9?Qo,co?-?a?49clXZ??#?4a?,o?X
?4Q,o?Za?9oZo,o??-loal?acLa-9Z-
?9-Z(Q?o?l<,aXo??aZ9coZ9c9Z?49?
o?Z?9-4?#Q?o?Xa??49ZL?o?al?a?LZo?
?4X(Q??a??oXo,o??Xo???al?al
a????QaZ??aXa?L?#9?L?9X?o??aZ?
?o?Z???aZQ?4?olac4oZ?la??
9ZcoXX?Z9ca?9Z-Qo???aZoZ?acL(
Z?ZQXo?9X?o??aZ?9?Q?oXa9Z?a9Z
?49?9Z?-?9??aZcoZ?9??Zc?(d?L?looL
a????la???a9l#oZ?oZ(
G ?a ? 4 9 S ? ? P X
%?9-Z-lXZ??
Coca-Cola 19

16. ®
Taste
Delicious &
Refreshing
ORIGINAL TASTE
®
G ?a ? 4 9 S ? ? P X
%?9-Z-lXZ??
? ? ? ? ? ?
? ? ? ? ? ?
? Z ? ?
? ?
? ??4??Zc?9aZ?c?9??
? ??4Colo??al??
03?4?CCC?Z9?????,ac
04 The Red Disc
? ? The Dynamic Ribbon
? ??4CoZ?o??o??lQcoZ
07?4?Z???a?
? ? The Voice
09?4?n???a??
coX9Za?9oZo,o??Xo???co-Z9?al
9coZ?aZa????#co??l?9?4o??cla??9c
??aXa?L?#o??lXZ??-9????4?cal
aZ?a?4?ocoXX?Z9ca?Coca-Cola
a?????9Z-ll?l(?4,ollo?9Z-?a-?
??o?9a-Z?alo???9??o4o?ac4
o,o??lXZ???o?L?94o??4??4o?l
looLaZ4o??4?4a?(
Coca-Cola 20

17. M L ? P 4a Z a Na X
G ?a ? 4 9 S ? ? P X
?4??Zc?9aZ?c?9??
S ? Z ? 9a Z S ? 9 ? P
Primary white on red
Z9Z?-?al?a??o,o???aZ,o?o?????
?a??#o??G??Zc?9aZH?c?9??9?oZo,?4
Xo???9l??co-Z9???aXa?L?9Z?4
?o?l(?9Xl??9coZ?4a?coZZc??o??
?a???oo??,????#9??Xa9Z?a??,??49Z-
?oa?a?9??al?a??Z(
l?a??ol#al?a???9ll9aZ?#aZal?a??#
?ZX9??aLal?#Coca-Cola(
Coca-Cola 21

18. Coca-Cola 22

19. P L ? ? L , R ? P 9 P 9 L Z
G ?a ? 4 9 S ? ? P X
?4??Zc?9aZ?c?9??
??coZ?9??Z?l?ac?o??o???acL?#?4
?c?9??coX?oZo,o??Xo??9X?ac?,?l
aZ9Z??aZ?l??co-Z9?ala????#coZ?9Z?all?
?9Z,o?c9Z-?4?o??o,o????aXa?L(
QcoZ9c(
QcoZ9c(
QcoZ9c?oXXo?(
Coca-Cola 23

20. W O O T ?a U O O A(
F ? O O ? F O ? Z PA(
G ?a ? 4 9 S ? ? P X
?4??Zc?9aZ?c?9??
? ? ? ? ? ? ? ?
? ? ? ? ? Z ? ?
? ? ? ? ? ?
? ?C49ZanaZa?9Z
? ? China Taiwan
03L??
04Z-al9
? ?L9Z9
? ??a9c--???
07`a?aZ
? ?Eloal
09 South Korea
? ? Russia
? ??4a9laZ
?a-loal?aZ?LZo??4?a?
c??a9Z9Z??Za?9oZalXa?L???4?
?Z?olocal9?(?oo????aXa?L
?c?9??4a?Z??aZ?la?o?4?9??all?
aZ??all?(-???9?a?9coZ9caZ
?co-Z9?ala?o??o?9-9Zal?c?9??#
?4?9??a?9oZ?a?o???a???o??9Z?o
???co?Z?o,?4?o?l(
Coca-Cola 24

21. XXXml
XXXkJ/
XXXkcal
Xg
Xg
Xg
Xg
Xg
XXXg
X
X
X
X
X
X
X
XXXXX
XXXXX
XXXXX
XXXXX
XXXXX
XXXXX
XXXXX
XXXXX
XXXml
XXXkJ/
Xkcal
Xg
Xg
Xg
Xg
Xg
XXXg
XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX
XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX
XXXXXX XXXXXX XXXXXX XXXXX
XXXXXX XXXXXX XXXXXX XXXXX
XXXXXX XXXXXX XXXXXX XXXXX
XXXXXX XXXXXX XXXXXX XXXXX
XXXXXX XXXXXX XXXXXX XXXXX
XXXXXX XXXXXX XXXXXX XXXXX
XXXXXX XXXXXX XXXXXX XXXXX
XXXXXX XXXXXX XXXXXX XXXXX
XXXXXXX XXXXXXX XXXXXXX XXXX
XXXXXXX XXXXXXX
XXXXXXX XXXXXXX XXXXX
XXXXXXX XXXXXXX
XXXXXXX XXXX
XXXXXXX X
330ml
XXXXXX XXXXXX XXXXXX XXX
XXXXXX XXXXXX XXXXXX XXX
XXXXXX XXXXXX XXXXXX XXX
XXXXXX XXXXXX XXXXX
XXXXXX XXXXXX XXXXX
ZERO SUGAR
please
recycle
NICE TO SEE YOU. LET’S DO THIS AGAIN.
NO CALORIES
XXXX XXXX
XXXX XXXX XXXX
TM
FPO
©2020 The Coca-Cola Company
NO SUGAR
NICE TO SEE YOU. LET’S DO THIS AGAIN.
G ?a ? 4 9 S ? ? P X
?4??Zc?9aZ?c?9??
S 9 Z E O S ? U P ? 9 Xa ? ?
l?X9Z9?X
S 9 Z E O S ? U P ? 9 Xa ? ?
l?X9Z9?X
I Z P ? Za P 9 L Za O S ? 9 ? P ?
b?-?aX?l?
-?aX?l?lacXZ??,o??c?9???
a?o?Z?4?o?l(
For other markets using a foreign
?c?9??oZ?acLa-9Z-#?la?
??X9?,o?a???o?alo,?4?c?9??
?lacXZ?aZ?9?(
?? Eloal?c?9??
?? C49Z??c?9??
?? ?4a9?c?9??
Coca-Cola 25

22. ®
®
W 4a PAH ? N ?A)
G ?a ? 4 9 S ? ? P X
?4??Zc?9aZ?c?9??
F ? L X
Ll??9ca
To
?Z9??ol
po?X?c4(?4a?L?9??4??a??4
?o?lL?Xo???co-Z9??aZ(???
4a???a??4?-9???a?9oZXa?L?o
o????oL,oZ?#?CCC?Z9??ol(
Ll??9ca#?o?4aa-oo??Z(
????o???-?o??????Xo,
?4???9o?????9oZo,?4lo-o
aZal?a?????4c???Z????9oZ#
o?ZloaaloZ%n?(
Do?all?-9???a?9oZXa?L??9?49Z?4
Coca-Cola??aXa?L?a?9aZ?????X#
?la?al?a?????CCC?Z9??ol,o?
?4C9?cl?aZ?CCC?Z9???-?la?,o?
,o??4?n(
Coca-Cola 26

23. B ?a Z C L O L ?
G ?a ? 4 9 S ? ? P X
?4??Zc?9aZ?c?9??
C L aA@C L Oa R
M L Z L
{???c?9??caZcolo???9Z-o??
co??aZ?al??o,?#?49?aZ
lacL(?49??9Z-l#?ol9colo??9?49Z
o???c?9??c?a??Xa?9X?XcoZ??a??#
??aZ<o??#aZ9X?ac?(
Coca-Cola 27

24. ZERO SUGAR
ZERO SUGAR
CherryCherry
ORIGINAL TASTE
Pa Ha E 9 Z E C L O L ?
G ?a ? 4 9 S ? ? P X
?4??Zc?9aZ?c?9??
C L ? Va ? 9a Z P ?
?la??4?a?(
F Oa U L ? ?
Dla?o?colo??a??9Z
o??coZ??X??(
{Z?acLa-9Z-#o??coZ??a??9Z-?c?9??
colo?al?ocoX?aZa?9-a?9oZal
?ool#4l?9Z-?o9Z9ca???o?c?
?a?o??aZ?a?9aZ??(
Do???c9?c-?9l9Z?oZ?acLa-9Z-
a??l9ca?9oZ??4?acLa-9Z-
?a?9aZ???c?9oZ(
Coca-Cola 28

25. Bounding Box Center Line
X
X
X
P ? ? ? U 9 Z E a Z I L Z
G ?a ? 4 9 S ? ? P X
?4??Zc?9aZ?c?9??
M 9 Z 9 X ? X S 9 ?
16mm wide
Sa , A ? a R E 9 ? P ?
The Registration mark
?4o?l,ollo??4
??c9?cl-alZ?
for each country
CZ??
M 9 Z 9 X ? X S 9 ?
16mm wide
In order to maintain the consistency
aZ9Z?-?9??o,o????aXa?L#?4?c?9??
X???al?a????a9Z9????9XZ?9oZ?
aZ??o?o??9oZ?(
Z??49Z-l?I???9?ZL?Coca-Cola(
Coca-Cola 29

26. 0.5X
1.5X
X
G ?a ? 4 9 S ? ? P X
?4??Zc?9aZ?c?9??
® S a O 9 Z E
?Z?o??o?c?o???c?9????9??
a?all?9X??9?4?4??o,a?-9???
??aXa?L??Xol(?4?calo,?4??Xol
??c???4?9?o,?4a??l9ca?9oZ(
? ?da?-<?cal69lloa????9-Za-7
? ??acLa-9Z-?-Z?al
03 Stationary
E ?a X ? O
?Xall<?cal?c?9?????9??a?(??®
??Xol?oZ???9??Xa9Z?l-9l(
Coca-Cola 30

27. S ? 9 ? P C ? L ? ? 9 Z E
G ?a ? 4 9 S ? ? P X
?4??Zc?9aZ?c?9??
?acLa-9Z-C?o?
6?c??9oZ?????oZl?7
d-ac?{?<?acLC?o?
?4Zc?o??9Z-?4?c?9??a??9??9Z
?c?9??X??????Z?aZl-9l
oZ<?acLo?oZ?4o?<?acL?????9oZ(
ll?c?9??c?o??9Z-?c??9oZ?a?
??Ic??o?c??9oZ?????(
Coca-Cola 31

28. S 4 L ? ? L X ? ? ? P
G ?a ? 4 9 S ? ? P X
?4??Zc?9aZ?c?9??
P O a ? D L N L P
? ?o?a?o???c?9??
?%9??o??o???c?9??
?Colo???4?c?9??o?4??4aZ9?c?
???ol???9oZo,?4?c?9??.XaL????4,d,loo?9?Z,?X9??9Z-
?aZ??9??al?c???oo???c?9??
?C?o?o???c?9??o?4??4a?9?c?
?{??l9Zo???c?9??
??coX?o?o???c?9??
?oZL???c??o??o?o??49?o??9coZ#
???o??c??o??o???c?9?(?oZ
o,?4Xo???al?al??aXa?L?9Z?4
?o?l#?L??,??o?Zo????a?4#c???4#
?aX??o??9ZL??9?49?(
QZ,ac?#o????aL4ol??9Z?9??(
?la?Z???Zo??o??aZol???9oZo,
?4?c?9??aZ?oXaL????4a??4,l,loo?
9?Z,?X9??9Z-(?la???lacall9Z??aZc?
o,?4?c?9??a???oZ?o??????X?9?4?49?
??a????9oZ(
01 02 03 04
05 06 07 08
Coca-Cola 32

29. G ?a ? 4 9 S ? ? P X
?4?al??
B ?a Z C L O L ? ?
Coca-Cola?
?E
???.?.?
Cn?b
?.???.??.?
?n?
p.
Qp?
1455018
L-?
#F40000
d C L
??(??.??(??.??(??.??(??.??(??
%9?CoL?9l??
?E
???.???.???
Cn?b
??.??.??.?
Pantone
?9l??6????9Z?7
L-?
???
Trans White
6%b{?9l??7
Qp????????
Coca-Cola?49?
?E
???.???.???
Cn?b
?.?.?.?
?n?
p.
L-?
#FFFFFF
?9?{??49?
Qp????????
%9?CoLCa?9Z
D?Eol
?E
?C
Cn?b
?C
?n?
p.
L-?
#000000
CF Semi OP Coke
EolQp????????
Coca-ColaL??9-Za????#coX?l9XZ?
??49?aZlacL#,o?X?4??9Xa??
colo??o,o???aZ?al??(?4,o?Za?9oZ
o,o???aZ#?4???o?9?4??a??9Z-
?o9Z?,o?????49Z-??9-Z(
Coca-ColalacL
?E
?.?.?
Cn?b
?.?.?.???
?n?
lacL
L-?
#000000
Coca-Cola 33

30. G ?a ? 4 9 S ? ? P X
?4?al??
P ? L ? P C L O L ? ?
?4colo?o,o??9coZ9c-la??9?aZ9X?o??aZ?
????o??9Z-lXZ??9?49Zo???aZ(
Coca-ColaEo?-9aE?Z
Pantone® 345C
C??n????b?
????E??????
d C L
??(??
??(??
??(??
? ?A( ? ?
??(??
Coca-ColaEo?-9aE?Z
6,o?Ela??o??la??9c?c??9oZ?7
Pantone® 621
Coca-ColaEo?-9aE?Z%a?LccZ??
Pantone® 343C
C??n????b?
????E??????
34Coca-Cola

31. G ?a ? 4 9 S ? ? P X
?4?al??
F Oa U L ? C L O L ? ?
Coca-Cola?
?E
???.?.?
Cn?b
?.???.??.?
?n?
p.
Qp?
1455018
L-?
#F40000
d C L
??(??.??(??.??(??.??(??.??(??
Coca-Cola
C L aA@C L Oa Z ? L S ? Ea ?
C 9 Z Za X L Z

?n? Z ? ? ?
Qp? ? ? ? Z ? ? ?

# FFFFFF
C L aA@C L Oa L 9 E 4 P
D 9 P C L H
S P ?a ? ? ? ? G ?a Ua
?n?????
Qp? ? ? Z ? ? ? ?

# FFFFFF
C L aA@C L Oa L 9 E 4 P
D 9 P C L H
F 9 ? P ? C 4 ? ? ?
?n? ? ? ? Z
Qp? ? ? ? ? ? Z ?

# FFFFFF
C L aA@C L Oa L 9 E 4 P
D 9 P C L H
B O ? ? ? ? A a 9
?n? ? ? ? ?
Qp? ? ? ? ? ? ? Z

# FFFFFF
C L aA@C L Oa L 9 E 4 P
D 9 P C L H
G 9 Z E ? L 9 X
?n????
Qp? ? ? ? ? Z Z ?

# FFFFFF
C L aA@C L Oa L 9 E 4 P
D 9 P C L H
T ? 9 ? P Ma Z E L
?n????
Qp? ? ? ? ? ? ? ?

# FFFFFF
C L aA@C L Oa L 9 E 4 P
D 9 P C L H
B O L L O ?a Z E
?n?????
Qp????????

# FFFFFF
C L aA@C L Oa L 9 E 4 P
D 9 P C L H
L X L Z
?n?????
Qp? ? ? ? ? ? ? ?

# FFFFFF
Coca-Cola
C L aA@C L Oa Z ? L S ? Ea ?
Va Z 9 O Oa
?n? Z ? ?
Qp????????

# FFFFFF
Coca-Cola
C L aA@C L Oa Z ? L S ? Ea ?
L 9 X
?n????
Qp? ? ? ? ? ? ? ?
# FFFFFF
Coca-Cola
C L aA@C L Oa Z ? L S ? Ea ?
L X L Z
?n? ? ? ?
Qp? ? ? ? ? ? ? ?
# FFFFFF
Coca-Cola
C L aA@C L Oa Z ? L S ? Ea ?
O ?a Z E

?n????
Qp? ? ? ? ? ? ? ?

# FFFFFF
C L aA@C L Oa L 9 E 4 P
D 9 P C L H
P a 4
?n?????
Qp? ? ? ? ? ? ? ?

# FFFFFF
Coca-Cola
C L aA@C L Oa Z ? L S ? Ea ?
Ra ? ? ? ? ?

?n? ? ? ? ?
Qp? ? ? ? Z ? ? ?

# FFFFFF
Coca-Cola
C L aA@C L Oa Z ? L S ? Ea ?
C4???
?n? ? ? ?
Qp? ? ? ? ? ? ? ?

# FFFFFF
?9?4o???aZ-o,??o?c?c4o9c???aZ9Z-#
?o4a?o???al??(??oo?9Zo???aZ
49??o??a?o????9Xa??colo??#o??Dla?o?
colo??a??9-Z?oa?l9c9o??aZ
?,??49Z-a?o???9-Za????(
Do???c9?c-?9l9Z?oZ4o?aZ?4?
o??Dla?o?colo??a????la???4
?acLa-9Z-?a?o???c?9oZ(
35Coca-Cola

32. G ?a ? 4 9 S ? ? P X
?4???,ac
36Coca-Cola

33. G ?a ? 4 9 S ? ? P X
?4???,ac
?CCC?Z9??9??4Z?-loal???,ac,o?
?4Coca-ColaCoX?aZ?(?Z9???a??9??
???oZal9??,?oXCoca-ColaL?o?Za?c49?
aZXo?Z9??X?9caZ???o-?a?4?(
U Z 9 P ? ? Na X A(
U Z 9 P ? ? Na P ? ? A(
Ra Z E
?caZ?lo?9??Z?
weights of our brand font
?4ZZ(
37Coca-Cola

34. TCCC Unity
Light
TCCC Unity
Regular
TCCC Unity
Italic
TCCC Unity
Medium
TCCC Unity
Medium Condensed
TCCC Unity
Bold
TCCC Unity
Bold Italic
TCCC Unity
Bold Condensed
TCCC Unity
Black
G ?a ? 4 9 S ? ? P X
?4???,ac
,?ll,aX9l?o,?9-4????,ac?#?Z9??
-9?????4??99l9???ocoXX?Z9ca?
coZ?9??Z?l??4a????Z?o?a?#
aZ4o????Z?o?a?9?(
?Z9??coXX?Z9ca??cla?l?ac?o??all
a??l9ca?9oZ?#,?oX?acLa-9Z-?o9-9?al#
caZ?#o??l?aZo???o9lloa??#
?Xa???4oZ?aZ???9Z?9al?c?Z?(
M P P 4 Fa X 9 O ?
?la???4,ollo?9Z-l9ZL?oo?Zloaall
a?a9lal?9-4??aZ???l?o,?CCC?Z9??"
4????"..coL(o?(coX.?.
?l4l??4L???c?????,??????aZ????
38Coca-Cola

35. 100
90
80
70
60
50
40
30
20
16
14
12
10
8
6
G ?a ? 4 9 S ? ? P X
?4???,ac
Dl?9laZ?calalZo?-4?o??,o?
9?4?o?co??o?4al9Z?#?Z9????a9Z?
l-99l9???Za???c?o9Z??9??(
??,c?,o??Xall<??9Z?o?X9Z9<caZ?(
?Z9??4al9Z?4o?l??oZall???
ao?????9Z?cal(ll???lo?????
?4o?l??9Z?Z9?????(
S 9 ? 9 Z E Ma P P ? ?
U Z 9 P ? T ? P
?4o?l??lo?
????9Z?cal
U Z 9 P ? H a O 9 Z
?4o?l??ao?
????9Z?cal
39Coca-Cola

36. Unity Regular for footnotes too.
Body Copy always uses
Unity Regular Text for clarity
at small sizes.
Use large regular text for
other important information
with medium for emphasis.
Main Headlines
always use
Unity Medium.
Sub in Regular.
76/80pt
44/48pt
22/24pt
14/16pt
G ?a ? 4 9 S ? ? P X
?4???,ac
?4c4a??o??o?9??4o??4o??a??l?
?Z9??a??a?9o???9-4??aZ?9???oc?a?
cla?aZcoZ?9??Z?co??la?o???(
M ? ?a E 9 Z E H 9 ?a ? 4 9 ?
40Coca-Cola

37. Footnotes
Body Copy
Large Text
Large Text
Headline
Sub
Footnotes
Body Copy
Large Text
Large Text
Headline
Sub
Footnotes
Body Copy
Large Text
Large Text
Headline
Sub
G ?a ? 4 9 S ? ? P X
?4???,ac
{?????,ac????4?aXcolo???9Zc9?l?
a?o????9Xa???al??#??9Z-9Za??coZ??a??
?oc?a?????c???#?49lacoZ??a??9Z-?49?
colo?caZ??,o?49-4l9-4??o?call<o???(
G Z ?a O T ? ? C L O L ?
41Coca-Cola

38. Headline
Sub
Headline
Sub
Headline
Sub
Headline
Sub
Headline
Sub
Headline
Sub
Headline
Sub
Headline
Sub
Headline
Sub
G ?a ? 4 9 S ? ? P X
?4???,ac
l?a??a9X,o?cla?9??aZcoZ?9??Zc??4Z
la?9Z-o??o?????(??9??oc?a?,?9Zl?#
lo-9cal#aZ?aal???(((Zo??a?4o?
c4allZ-9Z-???o-?a?49c?9-Z(
N L P M ? T ? ?
P O a ? D L N L P
? ?o?a????o-?a?4?oZ???XaZ-l?
?C4aZ-?4,oZ??oaZ??49Z-o?4??4aZ?CCC?Z9??DaX9l?
???aZ?o?4?colo??4aZ??c9?
?aZ??Z?aZ?Xll9?4XZ??
?aZ??9??al?c??
??a??aZ-?4???o-?a?49c49?a?c4?
?{??l9Z???o-?a?4??Zl??9?c?
?C?a?c4allZ-9Z-???la?o???
42
01 02 03 04
05 06 07 08
Coca-Cola

39. ®
®
C L aA@C L OaA(
F ? O O S P L ?A(
G ?a ? 4 9 S ? ? P X
The Red Disc
S 9 E Z
The Red Disc at it’s most
?o??,?l#aacoZ?4a?
????Z??-oo?a??(
S 9 E Z O V
?4X9Z9X?X?9?o??%9?c
9coZ?4o?l??9???XX
9Z9aX??(
??oXo?oZc?a9"Coca-Cola<9?L?
?4?al?49Z-(?o#la?Zoo??a??o?4
a??4Z?9c9??o,o????o?c???9?4?4?
9?c4allXa?L9?4XaL?L???aX?(??a?
a?Z9?49Z-?o?c4#?4?9?cl?a??aZ
??Zc??a??o???9-Z(Q??ll??o??49?9?
Zo?49Z-l???4aZ????Coca-Cola(??9o(
?la???a??o??%9?ca????o?49?c???Z?
???9oZaZZ???aZ?ol?9??a?9oZ?a?
?Xo?,?oX?o??local????X(
43Coca-Cola

40. ® ®
Large-scale:
use this disc for applications over 36” in diameter
Optimal Scale Small-scale:
use this disc for applications
below 2” in diameter
®
G ?a ? 4 9 S ? ? P X
The Red Disc
? ?da?-<?cal69lloa????9-Za-7
? ??acLa-9Z-?-Z?al??
03 Stationary
® S a O
?Z?o??o?c?o??%9?c??9??
a?all?9X??9?4?4??o,a
?-9?????aXa?L??Xol(?4
?calo,?4??Xol??c???4
?9?o,?4a??l9ca?9oZ(
44Coca-Cola

41. ® ®
.5
1
®
®
®
2%
U ? 9 Z E P 4 D 9 ?
G ?a ? 4 9 S ? ? P X
The Red Disc
C O a ? S ?a
cla???aco,(???4o?l
used to ensure our Disc asset
9???o?c??4Za??l9a?a
?9-ZlXZ?(
D 9 ? O ? P O 9 Z
?4Za??l?9Z-o???%9?c?o
a?acL-?o?Za???49?
o??l9Z?4o?l???o?Z
?4c9?c?la??4a?o,o??9coZ(
B Oa H A? W 4 9 P D 9 ?
?4lacLaZ?49?%9?c9?oZl?
,o???9Z??9Z??9??a?9oZ??4?
?4?9ZLcolo?9?Zo?a?a9lal(
M 9 Z 9 X ? X S 9 ?
?4X9Z9X?X?9?o??%9?c
9coZ?4o?l??9???XX
9Z9aX??(
l?a??9Zo????9Xa???aZcolo??#?49?c
either stands out in red on its own, or is
9Z?-?a?9Z?oa?9-Z(?49ZLo,9?a?a?al
o,a???o?alo?aXa?Lo,??al9??(
45Coca-Cola

42. ®
®
®
®
H L ? ? a ? ? O ? 9 P
G ?a ? 4 9 S ? ? P X
The Red Disc
?a?l,<coZ?a9Zlo-o#?49?c4a?a
Z?X?o,a??l9ca?9oZ?({Z?acLa-9Z-9?
coX?a4allXa?L#?49loZ??a?9oZa??
aZ?o????9???Zc??a??o???9-Z(
QZ?4?9??o?l#9?al?o?o?L?a??4
?l?9Xa??9-Zo,-oo?a??(
V Z 9 Z E
?4%9?ccaZo??4allXa?Lo,-oo
?a??oZL??9c?o,??9?XZ?(
D 9 ? ? Oa ?
{??%9?ccaZ?9-Z<o?acoXX?Z9ca?9oZ(
S 9 E Za E
The Disc can become the focus,
al9??al?9-Zo,-oo?a??(
Pa Ha E 9 Z E
The Disc can act as a constant
??aXa?L???Zc#?o
Z???o????o?c???Xa9Z
?ZX9??aLal?Coca-Cola(
46Coca-Cola

43. ®
® ®
® ®
®
®
®
E ? XA(A(A( N L
G ?a ? 4 9 S ? ? P X
The Red Disc
?49?c9?aZ9Z?-?al?a??o,o???aZ?4a?L?
Za?o?Z,o?ca?#?o?o??4o?l
LZo??Zo??4a??l9L?olooLa,??o??
??aXa?L?(?la?oZL?9??o??9?#?<?a?9?#
o?a?o??o?Zcolo??(?4a?L?a9-Zo(
P O a ? D L N L P
1 Rotate the Disc
2 Distort the Disc
?C4aZ-?4?calaZ?a?9oo,?4%9?clXZ??
?no??4?o?9?9oZo,aZ?lXZ??
?QZ??o?caZ?o?4?colo???o?4%9?c
?C4aZ-?4?4a?o,?4%9?c
?{?<??aZ?lXZ??
?QZc?a??4?9?o,?4%9?co??l9Z
47
01 02 03 04
05 06 07 08
Coca-Cola

44. G ?a ? 4 9 S ? ? P X
The Dynamic Ribbon
O ? ? M L ? P
D ? Za X 9 I L Z
48Coca-Cola

45. D ? Za X 9
A6a Z D O 9 9 L ? ?A7
La ? E S a O
The Dynamic Ribbon
can be used as the
main focus within
?9-ZcoXX?Z9ca?9oZ(
S Xa O O S a O
The Dynamic Ribbon can
Z??????o?c?o??
??aXa?L?oZ??o?c??
a?o?Z?4?o?l(
?4?9oZ#?49c4X9??o???4o?9-9ZalcoZ?o??
o,o??9coZ9co??l#4a?aZ9ll????9o??49??o??
?9?49Zo???aZ(?ZaX9c??Xolo,o??
l9c9o????o?c?#9??9??all?l9ZL?allo,o??
??o?c???o-?4?#?49lc?a?9Z-?a??
a?o?Z?4?o?l(
G ?a ? 4 9 S ? ? P X
The Dynamic Ribbon
49Coca-Cola

46. U ?A# D L ? ZA# S 9 P L S 9
?49l?4?9oZ4a?9??o?Z?Z?o,?9??al
?4??4X#9?9?o?9Z?9?4????9call?o?
4o?9?oZ?all?(Q??ac4????a???ol?a?
?o?#o??ac4?ac?o???o-???o?(?a?4llo(
P ? 9 Xa ? ? H L ? 9 ? L Z Pa O
?49????9oZo,?4
Dynamic Ribbon
?4o?l??
?4????o??9l(
S L Z a ? ? V ? P 9 a O
Certain design
c4allZ-?Xa????9?
?4???9cal%?ZaX9c
?9oZ(
Do????9cala??l9ca?9oZ#
al?a?????4???9cal
%?ZaX9c?9oZ(
T ? L D ? Za X 9 R 9 L Z ?
?4?9oZ?9c9?
a?a9lal9ZLo?9?oZ?al
aZ???9cal???9oZ?(
?4???9cal?9oZ
6?4o?Z4?a?aZ
o??l9Z,o?coX?a?9?oZ7
4a?Zo??9X9?,o?
???9cala??l9ca?9oZ?(
G ?a ? 4 9 S ? ? P X
The Dynamic Ribbon
50Coca-Cola

47. G L ? 9 P 4 P 4 ? L ?
D ? Za X 9 A? F O ? 9 O
The Dynamic Ribbon can
create energy within many
,o?Xa??aZla?o???(
??o??acL?4?9oZcoX?aZ9coZ9c
?aZ?9-Z9??9Z9??o?Z?9-4?#o?caZc?a?a
?Z?o,?o?aZ?9??alcoZZc?9oZ??Z
??o?o9Z??(
G ?a ? 4 9 S ? ? P X
The Dynamic Ribbon
51Coca-Cola

48. C L O L ? O ? P 9 L Z ?
?4?9oZ4a??4??99l9???ol9?aloZ-?9
o??co?????Xcolo???oc?a??ZaX9c
?a?9a?9oZ?o,o??Z?-?9ca???(
?la?po?"
?4lacL?9oZoZ?9?oZl?,o?
??o??-a??acLa-9Z-(
R 9 L Z C L O L ? ?a ? ?
? ?49?oZ?6??9Xa??7
2 Red on white
?lacLoZ?
4 White on red
G ?a ? 4 9 S ? ? P X
The Dynamic Ribbon
52Coca-Cola

49. X
X
X
D ? Za X 9 A ? ? O 9 a P 9 L Z
M 9 Z 9 X ? X S 9 ?
16mm
?4%?ZaX9c?9oZ?4o?lal?a??
??aZ?o?ll?4a?a9lala??l9ca?9oZ
??ac-?o-aZ?4o?lZ??
?oa??9?49Z?4caZ?a?(
Do???9Z?a??l9ca?9oZ????9?9Z-al"
?4l9?a?oZ?4%?ZaX9c
?9oZ?4a??oZ????4a?oZc
??9Z?#,ol#aZc???o?4?X?la?
8?4?9oZ9??4co??c??4a?9Z
?4??9Z?,o?X(
l?a?????4?9oZ?9?4l?o
Z??????a9Z?4??o???4a?(
{Z?acL#?4?lacXZ?o,?4?9oZ?9?
allo,o????o?c???o-?4?l9Lao?(
{?<?acL9?coX?a49-4l??ZaX9c
9coZ#???oc?a??9??l?o,?c9?XZ?
aZ?a??o,?c9?XZ?(%l9c9o??(
C Z P ? P L ? 9 P 9 L Z
?4?9oZ9?o?<???9?49Z?4
49-4?o,?4???a?coX?o?9?9oZ
?olooL?9??all?co??c?(
C?o??9Z-
o?4?4Lo?9?oZ?alaZ???9cal
?9oZ?4a?al???9oZ?o
Z???-?o-??9Z?9Z-?4Z
Z(
DO NOT PRINT THE RIBBON BLEEDAD
G ?a ? 4 9 S ? ? P X
The Dynamic Ribbon
53Coca-Cola

50. T ? 9 Z E ? L ? ? ? O , 9 Z H Z L P ?
P O a ? D L N L PA"
? ?o?a??4?9oZo??49?c?a?9?
??<c?o??4?9oZ
??colo?o?a?a???Z??o?4?9oZo?4??4aZ9?c?
?d??4?9oZ?oa?9Z?4caZ?a?<9?Z??oc?o?-?o-
?aZ??c???o?4?9oZ
?{??l9Z?4?9oZ
?C4aZ-?4?o?9?9oZo,?4?9oZ
???Xo??4aZoZ?9oZ9ZacoX?o?9?9oZ
?4?L?oZl???o??%?ZaX9c?9oZ(
It’s a continuous thread throughout our
?aZ(?ooZL?????c49?o??o??Za?9?#
aZ?Z9?l?oZL??aZ-l9????9?4
o?4??49Z-?(
01 02 03 04
05 06 07 08 G ?a ? 4 9 S ? ? P X
The Dynamic Ribbon
54Coca-Cola

51. A Z I L Z 9 I L Z
G ?a ? 4 9 S ? ? P X
CoZ?o??o??lQcoZ
?c?a?o???4CoZ?o??o??lQcoZ?o
?4?l?9Xa??4o??4aZ,o?o???aZ(
?9??al?X9Z?o,?4?9?all-aZ#
9??Z9??o????o?c??#??al?o4a?
a???oZal9??allo,9??o?Z(
?4?9?oZl?oZ-loal???9oZo,?4
CoZ?o??o??l%?9-Z?4a??4o?l??#
aZ9coZo?9-9Zall?c?a??coX9Z9Z-?4
?9X?l?9l4o????4a?o,?49al-la??
coZ?o??o??l?9?4a?c?9??lo-o?4a?4a?
Z9XZ?9oZal9??o?4o??4?ol?X
o,?4o??l(
55Coca-Cola

52. A B L P P O L , J L ?
G ?a ? 4 9 S ? ? P X
CoZ?o??o??lQcoZ
M 9 Z 9 X ? X H 9 E 4 P
16mm
??oZ?acL#?4CoZ?o??o??lQcoZ
coX?a?9X?l?aZ?a-#??o?<?acL
9?L?a9??Z???o??(??l9c?a?9?l?9?
coX?a?ZaX9c#?la?,?l?aZ9coZ?4a?L?
,?llo,Io?aZ,?llo,?o??99l9?9?(
C L Z P L ? ? B L P P O I L Z
?a9lal?o??9Z?
9coZ9ccolo??a??(
56Coca-Cola

53. ®
®
®
®
G ?a ? 4 9 S ? ? P X
?4?Z???a?
N L P S L S ? ?a ?
?44?9?a-?Z???a?(
coX9Za?9oZo,?4?c?9??aZ?4
?9oZ#?4???a?9?X?c4Xo??4aZ?4
??Xo,9???a???(Q?caZ??o?<?acL
a?a?a-o?9coZ#??al?oa?a?9l9Z-
locL#a???oZ#o??Zac?(
B O L ? ?A. ?AH
?la?Zo??4?ac4
?-9???a?9oZXa?L(
A L U ? ?AH
?49??cal,a????a
??c?cal®??Xol(
57Coca-Cola

54. ORIGINAL TASTE
®
ORIGINAL TASTE
®
G ?a ? 4 9 S ? ? P X
?4?Z???a?
T 4 A ? Z S ? ?a ?
Va ? 9a Z P S ? ? P X
?4no?Z?Z???a?(
Creating a home for our most
?co-Z9?al9coZ#aX?l9?9Z?cal
aZc?o???9?49Z?4???a?(
?Zal?4?Z???a???o
??aL?o?4coZ??X?9?c?l?ao??
o????o?c??#?aZ-?#?a?o??aZ
al?a??ao??o???aZ(
A ? Z S 9 ? 9 Z E
?4??o?c??aZ-???a??
a?a?9l?coZ????c?,?oX
????9?9?9oZ?(
58Coca-Cola

55. ® ® ® ®
ZERO SUGAR
®
Cherry
®
Cherry
®
ZERO SUGAR
®
Vanilla
®
Vanilla
®
ZERO SUGAR
®
Cherry Vanilla
®
Cherry Vanilla
®
ZERO SUGAR
®
Orange Vanilla
®
ZERO SUGAR
®
Orange Vanilla
®
Orange Vanilla
®
CAFFEINE FREE
®
CAFFEINE FREE
ZERO SUGAR ZERO SUGAR
®
®
Cherry
®
®
®
®®
Feisty Cherry
Twisted
Strawberry
Twisted
Strawberry
ORIGINAL TASTE
® ® ® ® ® ®
CAFFEINE FREE
CAFFEINE FREE
FLAVORSFLAVORS
G ?a ? 4 9 S ? ? P X
?4?Z???a?
T 4 A ? Z S ? ?a ?
Va ? 9a Z P S ? ? P X S P
D?oXCo??o??o??-a??alDla?o??#
?4???a??a?al?oaccoXXoa?
?4Z?o,o??o??9Z-aZ??aL
?o?4coZ??X??9?4?ZX9??aLal
cla?9??oZa?aZ-o,a??l9ca?9oZ?(
59Coca-Cola

56. Cherry
ORIGINAL TASTE
®
Cherry
ZERO SUGAR
®
Feisty Cherry
®
Cherry
®
® FLAVORS
® ®
Cherry
ORIGINAL TASTE
®
Cherry
ZERO SUGAR
®
Feisty Cherry
®
Cherry
®
G ?a ? 4 9 S ? ? P X
?4?Z???a?
? ? da?-<?cal{?9-9Zal?a??C4???
? ? da?-<?cal??o??-a?C4???
? ? da?-<?cald9-4?C4???
? ? da?-<?cal%9?CoLC4???
? ? ?Xall<?cal{?9-9Zal?a??C4???
? ? ?Xall<?cal??o??-a?C4???
? Z ?Xall<?cald9-4?C4???
? ? ?Xall<?cal%9?CoLC4???
A ? Z F Oa U L ? D 9 ?
Dla?o????a????9???4?a?o?
%9?clocL<??(
?4Z??a??Xall??cal??4
%9?clocL<??9?Zo????9???o
l-99l9??9????(
60
01 02 03 04
05 06 07 08
Coca-Cola

57. ORIGINAL TASTE
®
ZERO SUGAR
®
®
®
ORIGINAL TASTE
®
ZERO SUGAR
®
®
®
ZERO SUGAR
®
®
ORIGINAL TASTE
®
®
G ?a ? 4 9 S ? ? P X
?4?Z???a?
H L ? 9 ? L Z Pa O F L ? Xa P ?
C L ? Va ? 9a Z P ?
?4?Z???a?????Xallo??,o?
??Z,o?Xa??9ZcoZ?9?a?9oZo,
a?aZ-o,????X,o?Xa??(
?4?c?9??caZ?caloZloZ-?
,o?Xa???o????Z?o??co??a?9aZ??(
A ? Z S ? ?a ? H L ? 9 ? L Z Pa O F L ? Xa P ?
? ???a?C?o??6??9Xa??7
?Lo?9?oZ?al?Z<c?o??
?Lo?9?oZ?al-???X6?cal7
61Coca-Cola

58. ORIGINAL TASTE
®
ZERO SUGAR
®
®
®
Cherry Cherry
ORIGINAL TASTE
®
Cherry
Cherry Cherry
ZERO SUGAR
®
Cherry
Cherry Cherry
Feisty Cherry
®
®
Cherry
Feisty Cherry
ZERO SUGAR
®
®
ORIGINAL TASTE
®
Feisty Cherry
®
FLAVORS FLAVORSFLAVORS
® ®
® ®
® ®
®
®
®
G ?a ? 4 9 S ? ? P X
?4?Z???a?
H L ? 9 ? L Z Pa O F L ? Xa P ?
F Oa U L ? ?
A ? Z S ? ?a ? H L ? 9 ? L Z Pa O F L ? Xa P ?
? ???a?6??9Xa??7
?Lo?9?oZ?al
?Lo?9?oZ?al-???X6?cal7
?4?Z???a?????XcaZ
???oa??l?o??Dla?o?o??9Z-?(
Dla?o?colo??la??a9-?ol9Z?4
distinction between our core range
aZ?a?o??a?9aZ??(
62Coca-Cola

59. ORIGINAL TASTE
®
ZERO SUGAR
®
ORIGINAL TASTE
®
ZERO SUGAR
® ®
ORIGINAL TASTE
®
ZERO SUGAR
® ®
®
®
®
®
G ?a ? 4 9 S ? ? P X
?4?Z???a?
V ? P 9 a O F L ? Xa P ?
C L ? Va ? 9a Z P ?
?4a?Z???a?Xa?9X9?o??
?aZaZ??o?c?(
A ? Z S ? ?a ? V ? P 9 a O F L ? Xa P ?
? ???a?6??9Xa??7
????9cal
?-???X???9cal
Va ? 9a Z P Ba ? O 9 Z
Va ? 9a Z P Ba ? O 9 Z
63Coca-Cola

60. Cherry
ORIGINAL TASTE
®
Cherry
ZERO SUGAR
®
ORIGINAL TASTE
®
ZERO SUGAR
® ®
ORIGINAL TASTE
®
ZERO SUGAR
® ®
Feisty Cherry
®
®
®
Cherry
®
®
Cherry Cherry
Cherry Cherry
Cherry Feisty Cherry
Cherry Feisty Cherry
FLAVORS
® FLAVORS
® FLAVORS
® ®
® ®
® ®
G ?a ? 4 9 S ? ? P X
?4?Z???a?
V ? P 9 a O F L ? Xa P ?
F Oa U L ? ?
A ? Z S ? ?a ? V ? P 9 a O F L ? Xa P ?
? ???a?C?o??6??9Xa??7
????9cal
?-???X???9cal6?cal7
64
?4a?Z???a?Xa?9X9?o??
?aZaZ??o?c?(
Coca-Cola

61. ZERO SUGAR
®
Cherry
CAFFEINE FREE
ZERO SUGAR ZERO SUGAR
®
Cherry
CAFFEINE FREE
Feisty
Cherry
Cherry
CAFFEINE FREE
CAFFEINE FREE
ORIGINAL TASTE
® ® ®
ZERO SUGAR
®
Cherry
Vanilla
ZERO SUGAR
®
Orange
Vanilla
Cherry
Vanilla
Orange
Vanilla
® ®
® ® ®
ZERO SUGAR
®
Vanilla
Vanilla
Twisted
Strawberry
Twisted
Strawberry
®
®
®®®®
®
G ?a ? 4 9 S ? ? P X
?4?Z???a?
F ? ? P ? O D 9 ?
D?oXCo??o??o??-a??alDla?o??#
?4???a??a?al?oaccoXXoa?
?4Z?o,o??o??9Z-aZ??aL
?o?4coZ??X??9?4?ZX9??aLal
cla?9??oZa?aZ-o,a??l9ca?9oZ?(
65Coca-Cola

62. G ?a ? 4 9 S ? ? P X
?4?aZ?o9c
H 9A# IAH X a C L H ®
{??oZ<?acLX??a-9Z-9????all?L???o
aX9Z9X?X#o???acLa-9Z-??aL?,o?9??l,(
{??o???9?aZo?4??a?"
Lo?o?aCoca-Cola??aL)
Q?I???caZ(
?la??,??o?4?c?cln,?ll-?9l9Z?(
?la?Zo??4a?a??49?????X9??9-Z
,o??c?cl9Z-coXX?Z9ca?9oZ?4a??9ll
9??Z??Xa?L?#?4a?all9Z9?9?al
{??a?9Z-?Z9??a????oZ?9l,o?coZ??X9Z-
????aZ?9a?9oZ,o?a???9?cla9X?aZ
??aXa?Lcla?aZc(
%o?Zloa?4,?ll?c?cln-?9l9Z?
aZa??oc9a?a????,?oX?49?l9ZL"
4????"..coL(o?(coX.?.
?l4l??4L???c?????,??????aZ????
66Coca-Cola

63. NICE FRIDGE!
WE’D LIKE TO
COME BACK AGAIN.US
TODAY A BOTTLE, TOMORROW A CHAIR
NICE FRIDGE!
WE’D LIKE TO
COME BACK AGAIN.US
TODAY A BOTTLE, TOMORROW A CHAIR
ORIGINAL TASTE
®
LIGHT
®
®
®
ZERO SUGAR
NICE FRIDGE!
WE’D LIKE TO
COME BACK AGAIN.US
TODAY A BOTTLE, TOMORROW A CHAIR
G ?a ? 4 9 S ? ? P X
?4?aZ?o9c
R ? O M
????a9Z9Z-oZ<?acLX??a-?4a???aL??o
?4oZ<-o9Z-?o???o,?CCCL?Z?9?oZXZ?al
coXX9?XZ??(
?c?clnX??a-9Z-,ollo???4??-a?
?a?9aZ?colo??4o??(
?4?c?clnl9Z9?,o???9Xa???acLa-9Z-
aZ?c?cl??l9Z9?,o??coZa??
?acLa-9Z-(?4?Xall?l9Zo,co??9???9l
aZcoZ???a?9oZal(???o?l9Z?a??a?9Z
?4?c?clnE?9l9Z?(
?la?Zo??4a?a??49?????X9??9-Z
,o??c?cl9Z-coXX?Z9ca?9oZ?4a??9ll
9??Z??Xa?L?#?4a?all9Z9?9?al
{??a?9Z-?Z9??a????oZ?9l,o?coZ??X9Z-
????aZ?9a?9oZ,o?a???9?cla9X?(

??{?9-9Zal?a??
02 Zero Sugar
??Coca-Colad9-4??%9?CoL
%o?Zloa?4,?ll?c?cln-?9l9Z?
aZa??oc9a?a????,?oX?49?l9ZL"
4????"..coL(o?(coX.?.
?l4l??4L???c?????,??????aZ????
67Coca-Cola

64. G ?a ? 4 9 S ? ? P X
?4?n???a??
P ? L P P 9 Z E L ? ?
T ?a Xa ? H ?
l?4o?-4Zo????9c?l?a?9-ZlXZ?#?
???4???a???o?laca??o?c?9?o?
a?o?Zo????aXa?La????(QZcl?
oZacLo,?acL??o?X9Z?o?l?o?Z
?4X#?4o??a?a?9X?l#?9??al?a?o,
??o?c?9Z-o??a????({Z?4a?L??o??
?acL?Za?aZ?9??9?4coZ?9??Z???oo,
o,??a-aZ??o?c?9oZ(
l?a??accoX?aZ?oZ?acL?9?4?4
co???9-4???a?XZ??oX?4?oZac4
?acLa-?4a?co???allo????aXa?L?
aZcoZ?Z?(
S Pa H TM S ? ?a ?
H L ? 9 ? L Z Pa O TM S ? ?a ?
M 9 Z 9 X ? X S 9 ?
22mm wide
T ?a Xa ? H ?
?4CoZ?o??o??lQcoZaZ
Dynamic Ribbon ensure the
o?Z??49?o,o????o?c??aZ
?aZa?o?Z?4?o?l(
68Coca-Cola

65. G ?a ? 4 9 S ? ? P X
?4?n???a??
S Pa ? 9 Z P 4 R
?o???9-Za????aZcolo?#?al?a??
L??4??aXa?L?9Z?#?Z?4Z
a??l9?oo???a?o??al??(
??aXa?L9coZ?caZa??l99Z??o
?a??#o??l9ZaZ?ll"
{??l9Z???9oZ?a?oZl?a??l9?oa
?a?(D9ll???9oZ?a?a??l9?oall
o??colo??aZ?????a??(
?4o??l9Z??(?ll???9oZ?a?ac??all?
??o??a?a?l?Xa???Xa?L?aZ?o?
?4o?lal?a???lc??4oZ?o?Z
9Z??ao,?colo?9Z-?o???Z?4?ll?o
?4o??l9Z???9oZ(
T ?a Xa ? H R A ? ? O 9 a P 9 L Z ?A" O ? P O 9 Z I L Z ?
? {?9-9Zal?a??
2 Zero Sugar
3 Diet Coke
T ?a Xa ? H F Oa U L ? A. S ? ? P ?a P A ? ? O 9 a P 9 L Z ?A" F 9 O O I L Z ?
?{?9-9Zal?a??
5 Zero Sugar
6 Diet Coke
69Coca-Cola

66. G ?a ? 4 9 S ? ? P X
?4?n???a??
D L ZAH P B ? a H P 4 La ?
{????aXa?L???a??X???a??l9?o
all?acL?#a?????l9#?9?4o??aZ?al??a?9oZ?(
Do?,???4?-?9aZcaZcla?9?ca?9oZ?la?
a?Lo??coX?l9aZcaZl-al?aX(
?a??o?(
P O a ? D L N L P
1 Rotate the trademarks
?I????4a????9ZaZ??a?
?C4aZ-?4colo??o,?4a????
???l?aZ??a???Z??o?4a????
???l??9??al?c???o?4??aXa?L?
?C?o??4a????
7 Distort the assets in any way
?l9-Z?4??aXa?L??ooZa?-?o?o?4?oIc??
01 02 03 04
05 06 07 08
70Coca-Cola

67. T 4a Z H Y L ?A(