Coca-cola in supply chain management in improvment

Coca-cola in supply chain management

1. OSCM Cocacola Group
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2. “UNIVERSITY OF ECONOMICS HO CHI MINH CITY ”
“SCHOOL OF INTERNATIONAL BUSINESS – MARKETING ”


THE FINAL TERM PROJECT
OPERATION AND SUPPLY CHAIN MANAGEMENT




Lecturer: Truong Hong Ngoc
Class: KMC01 – K44
Members: Group 1




Ho Chi Minh City, 6/2021

Vo Phuong Quynh Huong 31181020073 [email protected]
Nguyen Hoai Quynh Nhu 31181021329 [email protected]
Tong Anh Son 31181024677 [email protected]
Dang Le Minh Thu 31181022484 [email protected]
Ho Bao Vy 31181020646 [email protected]
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ASSIGNMENT TABLE


Vo Phuong
Quynh Huong
Nguyen Hoai
Quynh Nhu
Tong Anh
Son
Dang Le
Minh Thu
Ho Bao Vy
Part 1 ✓ ✓
Part 2 ✓
Part 3 ✓ ✓
Part 4 ✓ ✓
Part 5 ✓ ✓ ✓ ✓ ✓
Synthesize ✓ ✓
Contribution 20% 20% 20% 20% 20%


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TABLE OF CONTENTS
SUMMARY ........................................................................................................................................ 4
CONTENTS ........................................................................................................................................ 5
1. OVERVIEW OF THE INDUSTRY AND COCA -COLA ................................................... 5
1.1. Industry: Beverage .......................................................................................................... 5
1.2. Enterprise: Coca-Cola ..................................................................................................... 6
2. THREE CORE FACTORS OF COCA -COLA .................................................................... 7
2.1. Focus on Local Sourcing ................................................................................................. 7
2.2. Supply chain visibility ..................................................................................................... 7
2.3. Direct to Store Delivery (DSD) ....................................................................................... 8
3. COCA-COLA'S SUPPLY CHAIN PROCESS .................................................................... 9
3.1. Plan .................................................................................................................................... 9
3.2. Source .............................................................................................................................. 11
3.3. Make ................................................................................................................................ 12
3.4. Delivery ........................................................................................................................... 14
3.5. Return. ............................................................................................................................ 17
4. COCA-COLA DURING THE COVID -19 PANDEMIC ................................................... 18
4.1. Impact of the COVID pandemic on the operation and supply chain of the industry
and Coca-Cola ........................................................................................................................... 18
4.2. Projects of Coca-Cola in the COVID-19 pandemic .................................................... 20
4.3. The reduce of projects in COVID-19 ........................................................................... 23
5. Conclusion.............................................................................................................................. 24
5.1. Supply chain assessment ............................................................................................... 24
5.2. Propose solutions for Coca-Cola .................................................................................. 26
REFERENCES ................................................................................................................................. 27
PLAGIARISM DETECTION RESULT ........................................................................................ 29

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SUMMARY
For all businesses in general and manufacturing enterprises in particular, the supply chain is a very
important factor. Therefore, we did our research and looked at the supply chain process of a business
that interests us, the Coca-Cola of the beverage industry.
This study consists of 5 main parts:
Part 1: Overview of the industry and Coca-Cola
In this section, we will briefly introduce the beverage industry as well as the Coca-Cola brand.
Part 2: Three core factors of Coca-Cola
We will highlight the opportunities and challenges of these three core elements of this supply chain
and then present Co-Cola's plan for the challenges they face.
Part 3: The Coca-Cola's supply chain process of a product
The stages of Plan, Source, Make, Delivery and Return will be presented in this part.
Part 4: Coca-Cola during the Covid-19 pandemic
We will analyze the impact of the Covid - 19 epidemic on Coca and advantages/disadvantages of
Coca’s supply chain projects.
Part 5: Conclusion
In this part, we will show the advantages, disadvantages, opportunities and challenges of the supply
chain process in Coca-Cola company. From there, we will propose some solutions for the above
problems.




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CONTENTS
1. OVERVIEW OF THE INDUSTRY AND COCA -COLA
1.1. Industry: Beverage
The world carbonated liquids market measurement was valued at USD 406.89 billion in 2019 and is
anticipated to develop at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027. Strong
recognition of soda drinks amongst the era X and era Y age businesses is anticipated to play a
significant function in increasing the market size. The customers choose such drinks as they have an
acidic chunk and produce a high-quality tingling and provide cooling sensation with each sip. Along
with these, the product is composed of fruit flavors, which promote the acceptance of such
merchandise amongst consumers. A carbonated beverage is manufactured using easy water, flavoring
factors to set up the taste profile, sugar or different sweeteners, coloring agents, and preservatives that
are meant to be added. Technology has performed its section in the growing consumption of
carbonated liquids with the introduction of glass bottles, cans, plastic bottles, high-speed packaging
lines, and evolving packaging systems (Grand View Research, 2020).
PRODUCT INSIGHT
Carbonated soft drinks accounted for more than 50.0% share of the world income in 2019. Companies
have been the usage of a range of techniques for developing a wider penetration of carbonated liquids
and sustaining the client base.
The carbonated sports activities and power drinks section is anticipated to witness the quickest
increase at some point of the forecast years with a CAGR of 7.2% from 2020 to 2027. A giant quantity
of sports activities and electricity drink producers have been including fizz to the beverage to create
freshness. In June 2020, VPX Sports launched Noo Fuzion, a new line of carbonated ready-to-drink
pre-workout beverages, which is successful in inducing lean muscle growth and has energy-boosting
features. (Grand View Research, 2020)
DISTRIBUTION CHANNEL
The on-line shops and D2C phase is predicted to witness the quickest increase at some point of the
forecast years with a CAGR of 8.0% from 2020 to 2027. Some of the e-commerce structures
supplying carbonated liquids without delay to clients are Amazon, Target, Kroger, Walmart, Publix,
and Burger Boss (Mordor Intelligence, 2020).
FLAVOR INSIGHTS
Cola taste accounted for 55.8% share of the world income in 2019. These merchandises have been
playing their lead owing to the first mover’s advantage. Furthermore, an excessive degree of
innovation deployed with the aid of key manufacturers, which include The Coca Cola Company and
PepsiCo, in phrases of the launch of merchandise in zero-calorie and diet-free content material is
anticipated to keep the recognition of the cola taste section in the close to future.
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The fruit-based flavors section is anticipated to witness the quickest increase at some stage in the
forecast years with a CAGR of 6.3% from 2020 to 2027 (Grand View Research, 2020).
REGIONAL
Central and South America held the greatest share of over 25.0% in 2019. Brazil is one of the greatest
shoppers of carbonated liquids in the region. The younger population, along with the availability of
merchandise from throughout the globe, is main to a sturdy consumption of carbonated liquids in the
region.
The Middle East and Africa are anticipated to register the quickest CAGR of 6.8% from 2020 to 2027.
The place has been adopting the product unexpectedly and countries, like Nigeria and Kenya, are
dominating the industry. Youthful population, speedy urbanization, widening economic sectors, and
most important producers eyeing the location for product penetration are main to the fast increase of
the market. (Grand View Research, 2020)
COMPETITIVE LANDSCAPE
Recognized company loyalty is a massive component of the carbonated liquids industry. Frequent
mergers and acquisitions are witnessed throughout the industry. Some of the most important key
players in the carbonated drinks market, globally encompass The Coca-Cola Company, PepsiCo Inc.,
Parle Agro, Asahi Group Holdings, Ltd., Britvic PLC, SUNTORY BEVERAGE & amp, FOOD
LIMITED, amongst others. The market leaders in this industry are The Coca-Cola Corporation,
Pepsi-Co. Inc. and Dr Pepper Snapple. (Grand View Research, 2020)
1.2. Enterprise: Coca-Cola
The Coca-Cola Corporation is a beverage company and global manufacturer, retailer, and distributor
of non-alcoholic beverages and syrups headquartered in Atlanta, Georgia, but incorporated in
Wilmington, Delaware. The corporation is best known for its main product Coca-Cola, which was
created in 1886 in Columbus, Georgia by pharmacist John Stith Pemberton. Asa Griggs Candler
(December 30, 1851 – March 12, 1929) bought the Coca-Cola formula and brand in 1889, and created
the Coca-Cola Company in 1892. (The Coca-Cola Company, 2020d)
1919: Candler's heirs sell the Coca-Cola Company to Atlanta banker Ernest Woodruff in 1919. Ernest
Woodfuff was chosen Executive Chairman of the Company four years later, kicking off six decades
of leadership and propelling the Coca-Cola Company to new heights that no one could have imagined.
Coca-Cola has been present in more than 200 nations around the world and has grown to become the
world's top beverage corporation in many ways after more than 100 years of establishment and
expansion. (The Coca-Cola Company, 2020d)
This brown beverage is consumed by 11,200 people every second. This company employs up to
30,000 individuals around the world, not to add the number of business people and exclusive
distributors...
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Coca-Cola is always satisfied that the taste and quality of its beverage remains consistent no matter
where it is bottled or in which country. The wonderful and stunning victory of the most basic
consumer item has been chronicled in the history of the inception and growth of this beverage line.
Coca-Cola used critical marketing, transportation, and supply chain methods to make this seemingly
common drink have such a devastating influence.
North America, Latin America, Europe, Asia, the Middle East, and Africa are the five regions where
Coca-Cola operates. In Asia, the enterprise operates in 6 regions: China, India, Japan, Philippines,
South Pacific & Korea, West and Southeast Asia (The Coca-Cola Company, 2020d)
2. THREE CORE FACTORS OF COCA-COLA
2.1. Focus on Local Sourcing
Coca-Cola is probably the most famous brand in the world with global coverage. Coca-Cola's
products flood the market spanning many distribution channels. It's hard to walk into supermarkets
and retail stores and not find Coca-Cola products. To that end, Coca-Cola has focused on local
resources to optimize the company's supply chain and deliver products to distributors as quickly as
possible. Moreover, by focusing on local resources, Coca-Cola contributes to economic development,
creating job opportunities for the country in which Coca-Cola invests. (Rahul, 2020)
Opportunity:
- Supply products fastest, continuously to distributors by sources of raw materials as well as
personnel used by Coca-Cola at the factory location, or it takes very little time to supply materials.
- Create trust and support of local consumers, because Coca-Cola is produced by locally supplied
materials and contributes to local economic development.
- Helps keep supply chains short and fast – critical to being able to keep up with demand
Challenge:
- The source of ingredients is not suitable for Coca-Cola's recipe
- Supply chain can be imitated by competitors
- The working culture of each country is different, affecting the quality of work performance
Coca-Cola's plan:
- Building factories in the raw material supply area for production and processing plants to check
the quality and process the finished materials before transferring to the production plant.
- Establish relationships with raw material supply partners and commit to Coca-Cola's supply chain
confidentiality agreement
- Human resource policy in accordance with local culture, establishing a professional working
environment and good welfare regimes.
2.2. Supply chain visibility
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Real-time supply chain visibility allows Coca-Cola to control and regulate supply chain operations,
resulting in better inventory control from beginning to end, allowing Coca-Cola to -Cola sees the full
picture of what's happening in the business, making it more cost-effective and ultimately creating a
stronger supply chain. (Rahul, 2020)
Opportunity:
- Improve operations and eliminate redundant and inefficient stages
- Show orders: Coca-Cola can view the entire backlog of the orders they need to fill. This will
provide Coca-Cola with the content it needs to plan production and inventory to meet customer
demand.
- Coca-Cola visibility and collaboration: helping to keep trucks from having to wait too long,
leading to better performance and transportation costs over time.
- Control warehouse management: allow warehouse operations team to effectively manage their
personnel, so that there are enough workers available to handle deliveries.
Challenge:
- The possibility of supply chain disruption is quite high
- The big challenge in sharing information between layers is the problem of data transmission
between different information systems.
Coca-Cola's plan:
- Perform risk management. Processes need to become more collaborative, with data sharing and
planning done across departments as well as across organizations. Coordination of sales and
supply chain forecasts can assist in helping suppliers predict future demand. Organizations need
to develop requirements data that can be shared among supply chain partners to execute demand
planning.
- Coca-Cola implements innovations such as cloud computing and data collection and analysis
software that are now powering supply chain control towers, allowing the company to more
accurately manage demand signals, Respond to customer requests faster and smooth the effects
of demand variability.
2.3. Direct to Store Delivery (DSD)
Coca-Cola implements delivery method directly to convenience stores and retail stores instead of
through agents and distributors in the area. Market surveyors visit each convenience store to inspect
products, present product stalls, and plan replenishment orders. After 1 day, the orders will be
delivered to convenience stores and retailers, the delivery staff will arrange to fill the coolers at the
store. Frequency of doing 2 times a week and may be more frequent depending on each store has
different product consumption needs. (Rahul, 2020)
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DSD always makes sure that Coca-Cola products are always in stock and displayed to promote sales
and increase sales. Convenience store owners, retailers also receive monthly gifts from Coca-Cola
and are rewarded with commissions when sales increase.
Opportunity:
- Coca-Cola products are placed in a conspicuous position in stores, giving priority to customers to
choose, helping to increase sales
- Convenience store and retail staff understand the delivery time of Coca-Cola to organize the
warehouse, helping to reduce the time of stay at the store of Coca-Cola delivery staff.
Challenge:
- Competition for product display positions at the store with competitors
- Good relationship with the shop owner
Coca-Cola's plan:
- Continuously offer promotions and discounts for each convenience store, retail
- Establish a good relationship with the shop owner by sending gifts from the brand, with a
reasonable commission.
3. COCA-COLA'S SUPPLY CHAIN PROCESS
3.1. Plan
3.1.1. How has Coca-Cola planned
The success that Coca-Cola has achieved globally as well as in the Vietnamese market is due to the
great contribution of the business plan. Planning for both the process as well as for each specific stage
will help Coca-Cola balance, calculate and ensure the necessary elements for the supply process as
well as optimize the supply capacity. The proposed policies and plans will help Coca-Cola regulate
supply and demand in the market, limiting the risks of disrupting the supply chain. Most recently,
during the COVID-19 pandemic, Coca-Cola has established business continuity plans at facilities
around the world to ensure the continuity of the company, while taking all necessary steps to keep
strong and safe for employees’ healthy (Coca-Cola Việt Nam, 2020)
The input of strategic planning must consider the factors of production business strategy, market
demand, current resources of the supply chain. When planning, Coca-Cola will have to do some
specific things. Starting from forecasting demand, to planning supply strategy for suppliers, planning
production strategy, distribution strategy and even product return strategy. products so that resources
can meet market demand.
About forecasting market demand: Coca-Cola must regularly research and forecast market demand
in order to be able to come up with a production plan in reasonable quantities and respond promptly
to consumer changes. As Coca-Cola realizes the worldwide consumer demand for safe and healthy
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products tends to increase, Coca-Cola has taken steps to reduce the amount of sugar in its products.
Besides, Coca-Cola is applying a transnational strategy. Therefore, in addition to working closely
together in the system, Coca-Cola is also doing well in adapting products to the market. The demand
for coffee in the Vietnamese market is quite high, so Coca-Cola also launched the Coca-Cola product
line with added coffee for the Vietnamese market.
After forecasting the market demand, Coca-Cola next will have to carry out planning steps related to
the supply of materials, the production process and distribution to customers. At this stage, Coca-
Cola will have to find answers to questions such as: is there a need to increase supply? At what
capacity should manufacturing and distribution plants be operated? Does the product list need to be
adjusted? Self-produced or outsourced?
In addition, another important element of the planning stage is the development of a supply chain
monitoring data system, to be able to ensure efficiency and optimize supply performance.

From Concentrate operations to Bottled operations and Customers all need a suitable management
monitoring system. DOIP (Dial Other Internet Providers), VMI (Vendor managed inventory), ECR
(Efficient Customer Response) and CPFR (Collaborative Planning, Forecasting and Replenishment)
are ways to assist Coca-Cola in managing the planning process.
3.1.2. Advantages and disadvantages of its sales planning process
Advantages Disadvantages
Coca-Cola has captured and processed
information quickly. Coca-Cola regularly
researches and captures the market to
implement the plan quickly and on time.
The good implementation of the long-term
plan along with appropriate strategies has
helped Coca-Cola achieve undeniable
successes. Because planning is the first and
The monitoring data system seems to have
not been implemented well, leading to the
subjects not being able to capture timely data
information.
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very important step in the supply chain
operation.

3.2. Source
3.2.1. How does Coca-Cola do sourcing
Coca-Cola is always sourcing locally to help keep the supply chain short and fast, keeping up with
market demand. Coca-Cola's partners must ensure the criteria of experience, quality assurance
regulations, technological processes and production models.
In order to produce finished Coca-Cola Classic, a lot of different sources of materials are needed.
From raw materials (CO2, sugar, vegetable color, sour agent, caffeine), the main ingredient (coca
leaves) to bottles packaging products. There are important suppliers of Coca-Cola that cannot be
replaced such as Stepan Company - the only coca supplier and processing company licensed by the
US government. In addition, as mentioned, Coca-Cola is always looking for local suppliers to support
the supply chain. The Coca-Cola Company (n.d.-a) said: “Supplier diversity is an integral component
of our diversity management strategy. We believe that including our customers and consumers in our
procurement strategy will help develop stronger local communities, and create long-term growth and
a competitive advantage for the Coca-Cola system”.
Specifically, in Vietnam, the following typical suppliers can be mentioned.
The first can be mentioned is sugar supplied from the KCP Phu Yen sugar factory. This is a long-
standing Indian sugar manufacturing company with a branch in Vietnam. KCP's products meet the
technical requirements certified by domestic and international laboratories as well as ensure product
quality through certifications such as FSSC 22000 international quality management system, business
ethics standards and social responsibility in the global supply chain (SEDEX) (The KCP Limited,
n.d.).
Besides, Ngoc Nghia Plastic Joint Stock Company providing PET bottles, with 28 years in the
business of designing and manufacturing PET packaging, is the supplier of more than 1000 businesses
from different industries. Ngoc Nghia has achieved high standards in production such as FSSC 22000
CH14/0154, including ISO 22000: 2005; PAS 223: 2011; GMP certification; HACCP certification.
Along with that is a modern machinery system with the latest technologies ensuring high product
quality and low scrap rate (Ngoc Nghia Company, n.d.).
High-grade cartons are supplied by Bien Hoa Packaging Joint Stock Company (SOVI). SOVI is
always in the top 5 leading packaging suppliers in the South and is a great source of many
multinational companies (Unilever, Pepsi, LG, Coca-Cola...) (Công ty cổ phần bao bì Biên Hòa, n.d.).
3.2.2. Risks affecting supply of Coca-Cola
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The biggest risk that Coca-Cola may face is supply chain disruption when there is a shortage of raw
materials. The local supply is not diversified, but focusing on only one key partner will cause Coca-
Cola to fall into a supply disruption in special cases. Thereby disrupting the production process.
Technological factors of local suppliers are sometimes not guaranteed. New and more cost-effective
technologies will not be updated as often as their counterparts from more developed countries. This
will make the supply process of Coca-Cola longer.
3.2.3. Solutions should Coca-Cola have to minimize risks in supply of goods
Coca-Cola needs to diversify its supply, look for other local suppliers to reduce risks to the supply
chain.
Implement supplier relationship management programs like Coca-Cola has done in the United States.
During the event, Coca-Cola will present its market needs while suppliers also present their latest
innovations. Thereby, it is possible to promote the change and development of suppliers.
3.3. Make
3.3.1. Process flow of Coca-Cola Pet 1500ml
Coca-Cola's process flow is globally consistent. According to the Youtube page of Coca-Cola (2019),
the product production process flow, specifically the Coca-Cola classic 1500ml PET bottle, is carried
out as follows.
Step 1: Prepare the Syrup
The system mode is controlled automatically by the system computer. From the tank of raw materials
such as water sugar, HFCS (glucose-fructose, isoglucose or glucose-fructose syrup) and other
materials will be pumped into the machine rotor with a capacity of 30000 liters/ hour. Next to move
to PET alblend operates with a capacity of 54000 liters/ hour. After being checked for regulations on
content, formula, and products, they will be transferred to the product filling machine.
Step 2: Filling
At the filling machine, the PET bottle preforms are automatically checked for size by the machine
before being blown into the correct size. The filling machine is then transferred to the filling machine
in a closed and fully automatic process. At this time, the product is filled into the bottle by the machine
according to the specified volume. The bottle cap is automatically capped and transferred to the filling
and capping level tester. Quality products will be transferred to the expiry date printer.
Step 3: Label
After the bottles are completely filled, printed with product code and expiry date, they will be
transferred to an automatic labeling machine and checked for labels through a camera system.
Step 4: Packing
Labeled bottles will be automatically collected in the specified quantity and wrapped with shrink film.
Step 5: Arrange finished products
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At this step, the products will continue to be checked for expiry dates and barcodes. Then the robot
system will automatically stack the products on the pallets according to the prescribed formula. The
operating capacity for the 1500ml Coca-Cola Pet product is 54600 bottles/hour.
Step 6: Preserve the finished product
After the product is loaded on the pallet, it will continue to go through the shrink wrap machine to
ensure that the product is not scratched during transportation to the consumer. After that, the forklift
operators will transport the finished products to the shelf system in the finished product warehouse,
ready to ship to the customer.
3.3.2. Organizational process produces
Coca-Cola implements an organizational process produced in the style of MTS (make to stock). This
is a production strategy used by businesses to produce inventory that is in line with consumer demand
forecasts. After forecasting market demand, Coca-Cola will proceed with production, transfer to
warehouse and then supply according to customer orders.
3.3.3. Tools or solutions does the enterprise need to have to avoid errors and even loss of
products, personnel, and costs in production
Coca-Cola has been aiming for a smart factory model in its supply chain development plan (Coca-
Cola, 2019). If these factors are well developed, Coca-Cola will be able to avoid errors and even loss
of products, personnel, and costs in production. This smart factory model consists of 5 elements:
- Integrating information technology in production management: This factor will help Coca-
Cola manage production more accurately and quickly, limiting product loss, human resources
and costs.
- Using green energy: Currently, Coca-Cola is aiming for the image of a sustainable business.
Therefore, the use of green energy is necessary. It not only enhances Coca-Cola's image but
also makes the production process safer.
- Automating the entire production process: Automation by machines or artificial intelligence
will help minimize errors, optimize production processes and help supply processes take
place. faster and more uniform. Besides, this automation process will help to reduce
manpower and reduce costs.
Improve the capacity of domestic human resources: Even though machines are used, there
must be human management and operation. Therefore, improving domestic capacity is also a
way to help Coca-Cola reduce errors.
- Meet international standards for quality and environment: Currently, Coca-Cola has achieved
standards such as ISO 9001:2015 (Quality Management System), ISO 14001:2015
(Environmental Management System), OHSAS 18001:2007 (Safety management system),
FSSC 22000 V4 (Food hygiene and safety management system). With those international
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standards, Coca-Cola can completely avoid errors in product quality. At the same time, the
Coca-Cola Global Standard (requires KORE + ATR) will also help Coca-Cola manage the
system in the clearest and accurate way.
3.4. Delivery
3.4.1. Means of transport
According to New York Essays (n.d.), Coca-Cola delivers its products by many types of
transportation such as: highway, water, air and rail.
Highway (truck): In America, Coca-Cola uses the Interstate Highway System in order to deliver its
products across the country by using the Coca-Cola trucks and transports to everywhere. It can be
said that this type of transportation is probably the most used and Coca-Cola ships most of the
merchandise on the road. Accordingly, this business has done its best to prevent the harm to the
environment by buying Biomethane-powered trucks instead of the usual truck. This type of vehicle
releases less carbon compared to other trucks because Biomethane is the gas derived from waste
found at landfill sites. Moreover, Coca-Cola is planning to use smaller vehicles such as the Nissan
Leaf 100% electric cars and low-emission Vauxhall Astra eco FLEX cars or trucks with the specified
EEV (enhanced environmentally-friendly vehicle) status to release lower exhaust emissions, so it can
protect the environment.
- Pros: This offers great flexibility for moving goods for virtually any location not separated
by water. Size of the product, weight, and liquid or bulk can all be accommodated with this
mode. Moreover, the highway transport can be the most flexible for the company because the
road vehicles have an extensive network for businesses to ship their products and they can
also schedule the delivery time with customers. Therefore, it will reduce the emissions to the
environment with the trucks that Coca-Cola bought to deliver. Besides, Coca-Cola has used
the company's logo and symbol on vehicles in the fleet is one of the best ways to advertise
and promote the brand so customers can approach this brand easily.
- Cons: However, this type of transport takes a lot of time for business to deliver goods.
Besides, Coca-Cola has used environmental vehicles but it somehow releases pollution to the
environment.
Water (ship): Coca-Cola also uses this means of transport to deliver a large quantity of its products
to anywhere by using the shipping containers. This company uses the Deepwater Ports to ship cargo
filled with Coca-Cola merchandise to other countries. However, it must be careful to use this mode
as documents such as bills of lading, letter of credit, etc are really important.
- Pros: It provides high capability and really low cost. Moreover, this mode can transport
massive quantities of merchandise to different places or countries, particularly useful for bulk
things such as oil, coal and chemical products.
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- Cons: The transit times of this mode are slow and it may take longer than other transportation.
Moreover, there are some large areas of the world that are not directly accessible to water
carriers because they do not have seaports.
Air: Coca-Cola uses Hartsfield Jackson International Airport to transport goods to another country.
This type of transportation is also of concern when using.
- Pros: It is the quickest transportation to deliver the products between two completely
different countries. Therefore, this type of transport will take less time than other types. The
small, lightưeight and expensive things are most appropriate for this transportation.
- Cons: However, it takes a really high cost and it is expensive for business to transport
products.
Rail (trains): Although Coca-Cola transports most of its products by highway, it also uses the trains
to deliver. Now, Coca-Cola is also working with Tesco on a dedicated rail-freight route.
- Pros: This is a fairly low-cost, effective and efficient alternative to move products from a
place to another place. Besides, rail transportation is a friendly environmental type of transport
compared to others. For some nations such as Europe, Japan and China that have fast rail links
and highly developed infrastructure, it makes this transportation become more attractive and
effective.
- Cons: The transit times of this transport will be long and may be subject to variability. For
some countries such as the United States, its railroad infrastructure has declined over the last
50 years, making it less enticing. Therefore, it will waste a lot of time for business.
3.4.2. Designs of its warehouses
There are many types of warehouses such as Bonded, Bulk, Specific and General storage and
refrigerated warehouses. Moreover, the place of warehouse can be a centralized and decentralized
warehouse or they can also use third party logistics and so does Coca-Cola. Coca-Cola is using the
decentralized warehouse and it has more than 120 storages all over the world.
Besides, Coca-Cola uses a third-party logistic warehouse to store its goods. There are many large
companies that also use this kind of warehouse such as Honda, Pepsi etc. Coca-Cola is outsourcing a
part of their supply chain of the warehouse and transportation of finished products to DB Schenker
Logistics in Poland.
- Pros: Because Coca-Cola has more than 120 warehouses in the world, it can easily meet the
needs of customers. In any country, Coca-Cola can serve their consumers better positioning
by reducing the time required to ship their products. This will increase the loyalty and
relationship with customers. Moreover, a decentralized warehouse can easily make decisions
to solve the problem faster as it does not need to wait for the parent company. Therefore,
Coca-Cola will save on freight charges because of bulk handling. On the other hand, using a
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third-party logistic company can help Coca-Cola reduce the cost of warehouses and paying
for customers.
- Cons: Having lots of warehouses sometimes makes Coca-Cola find it hard to manage and
supervise. Moreover, outsourcing the third-party logistic warehouse is not completely safe
because Coca-Cola may not know all the goods, employees as well as data that its third-party
logistic company holds. Along with that, whenever a business hires services such as
recruitment, logistics, they also face the risk of exposing confidential business information
and security technology to third parties.
3.4.3. Arrangement of the enterprise's logistics facility
Proximity to customer: Coca-Cola has built their factories near the customers in order to provide
them as soon as possible. For example, Coca-Cola Vietnam currently has factories located in Ho Chi
Minh City, Da Nang and Hanoi, which are large cities and densely populated.
- Pros: Building factories in the large cities and near the customers helps Coca-Cola to meet
customers' needs easily. Moreover, it can easily increase its revenue by the purchasing of
customers.
- Cons: However, placing the factory next to densely populated areas makes the surrounding
neighbors feel uncomfortable because of emissions, dust, and noise pollution from the factory.
Infrastructure: Coca-Cola has used its road, sea, air and rail transportation in an adequate way to
deliver to customers the best products. Moreover, Coca-Cola is a large business with standard quality
facilities, which are regularly monitored and maintained; tables, chairs, electric lights, etc. are suitable
and ensure the health of employees. Besides, the office is also divided into a working area, pantry
area, and entertainment area. The large, open, undivided working area, rooms between departments,
offices at Coca-Cola have many small meeting rooms for about 6-8 people to discuss together as well
as large rooms for large meetings. Pantry area for each working area, with coffee, milk, sugar, tea
machines, etc. In particular, the entertainment area has a place for yoga, table tennis, lunch break, etc.
- Pros: Having infrastructure with different modes of transportation helps coca-cola reach
consumers faster. At the same time, with the quality of the working environment at the
company, which Coca-Cola focuses on promoting, with a comprehensive compensation
system, creating opportunities for employees to develop to their fullest in a comfortable,
creative, and rewarding environment. evaluate, reward and enjoy benefits commensurate with
capacity. thereby increasing the employee's love for your company, more motivated to work.
- Cons: However, not all countries and establishments of Coca-Cola receive such investment
attention, especially in undeveloped countries, so there is no uniformity between regions
causing controversy.
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Quality of labour: The education and skill level of employees is extremely important, especially for
large companies like Coca-Cola. Therefore, every year, Coca-Cola spends a lot of money to train
employees, helping them to achieve higher qualifications. Specifically, Coca-Cola always gives
priority to improving local human capacity, building a team of high-quality professionals according
to global standards. For example, in Vietnam today, every year, businesses invest more than 1.4
million USD (equivalent to more than 30,000 billion VND) in recruitment and human resource
development activities in the country.
- Pros: Focusing on training costs to get many qualified employees, helping the logistics
process in particular and coca in general achieve better results.
- Cons: Spending too much money on labor will cause some other deficits for production and
logistics work
Supplier: Coca-Cola considers its suppliers as essential partners, conducive to the continuing and
property success of its business. As an essential part of the price chain, the Coca-Cola’s performance
of suppliers directly affects the property performance and commitments of Coca‑Cola HBC. Under a
unified procural framework, Coca-Cola tends to section its offer a base universe of around 19500
suppliers into direct and indirect pay suppliers (actively used for obtaining transactions in 2019). Its
suppliers include direct and indirect pay suppliers. Direct pay suppliers embrace ingredients and
packaging suppliers while indirect pay suppliers embrace IT, production instrumentality,
maintenance services,... Moreover, suppliers also include concentrate, CDE and trade goods
suppliers. (Coca-Cola HBC, 2021)
- Pros: Having many suppliers will diversify Coca-Cola's products, making them change
continuously without becoming boring to customers.
- Cons: Having many suppliers will sometimes mess up the product, and Coca-Cola also does
not manage in detail all the harmony that the supplier brings.
3.5. Return.
3.5.1. The enterprise's policies of goods return.
According to Coca-Cola, if customers are not satisfied with their order, they can contact Coca-Cola
within 15 days after receiving their goods. However, Coca-Cola usually does not accept the return on
consumers’ customized goods if the goods do not materially differ from what was ordered on the
website or it may be flawed. Besides, if customers return their products after 15 days of receipt, Coca-
Cola also does not accept their request.
If the customers are eligible for a refund, Coca-Cola will reimburse the price which they have paid
for those goods or goods onto their debit card or credit card that they paid. Besides, Coca-Cola can
also give customers coupons or vouchers if they want to and resend the merchandise free of charge.
However, please note that these 2 ways of refund can not be done together. Customers can not both
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get paid and get vouchers or coupons and resend items. In case the fault is a result of customers’
action, they will not receive the refund such as product misuse or if personalization is misspelled.
Therefore, Coca-Cola totally has the right to refuse a refund request. Moreover, if consumers request
a refund for three separate orders, Coca-Cola will not accept the request of the third order.
3.5.2. The processes of goods return.


When customers want to return their products, they have to contact Coca-Cola’s Customer Service
Team by calling 1-800-557-4616 or using the Contact Us form. After that, customers need to provide
their order number and the details of what problems the products have with the order. Within 1
working day, Coca-Cola will acknowledge any complaint of consumers and do its best to resolve the
problem within the next 28 days. (The Coca-Cola Company, n.d.-b)

In case that consumers want to request a refund, they also have to do the same as return products.
Customers need to contact Coca-Cola’s Customer Service Team by calling 1-800-557-4616 or using
Contact Us form. If they have their own created account, they can also request a refund online in
order history and Coca-Cola will confirm whether this request is reasonable. After that, Coca-Cola
will refund to consumers as soon as possible. (The Coca-Cola Company, n.d.-b)
4. COCA-COLA DURING THE COVID -19 PANDEMIC
4.1. Impact of the COVID pandemic on the operation and supply chain of the industry and
Coca-Cola
4.1.1. Industry
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COVID-19 has had an impact on all aspects of the global supply chain such as distribution and
packaging, in addition to raw materials sourcing. Transportation of packaged foods, prepared
ingredients, and non-alcoholic and alcoholic liquids was disrupted by lockdowns, and some
enterprises were forced to close for up to two weeks for cleaning. Weersink et al. also identifies
capacity constraints in the place of business as a result of social distancing, which leads to operational
issues. Due to the decreasing restaurant demand, operational problems include the form of packaging.
The disruption of the global supply chain has emphasised the risk of excessive opportunity outside
dependence on crucial objects. (Telukdarie et al., 2020)
According to Mr. Nguyen Van Phung, Director of the Tax Administration Department of Large
Enterprises, General Department of Taxation (Ministry of Finance): “Enterprises in the beverage
industry have been affected by a number of policy regulations and impacts. negative effects of the
COVID-19 pandemic. Leading to consumption decreased, inventory increased, competition pressure
was great. In addition, consumption trends are changing and this will lead to many unpredictable
consequences for this industry group.” (Kim Dung, 2020).
In addition, Mr. Nguyen Van Viet, Chairman of the Vietnam Beer, Alcohol and Beverage Association
said that the beverage industry in recent years has faced many difficulties in both domestic and export
markets. Production and business activities of enterprises decreased significantly, in which revenue
and profit decreased by an average of 20-40% over the same period last year, respectively. Beverage
consumption index in the first 6 months of 2020 is just over 89% over the same period. Particularly,
the country's beer production in the first 6 months of this year decreased by more than 18% over the
same period. In addition, domestic enterprises also face difficulties due to competition with smuggled
goods and goods of unknown origin (Kim Dung, 2020).
4.1.2. Coca – Cola
On March 20, 2020, Coca-Cola made a decision to stop the company's advertising activities in
Vietnam and throughout Southeast Asia for at least one month.
On July 21, 2020, Coca-Cola announced a sharp drop in second quarter 2020 profit due to a large
decline in consumption activity at outdoor meeting events, especially at the time of the blockade to
prevent the Covid-19 epidemic from peaking.
Coca-Cola's net profit was only $1.8 billion, down 32% in the second quarter. Corporate sales fell
28% to $7.2 billion.In April, Coca-Cola sales bottomed with a 25% drop.
However, businesses said the decline gradually improved and dropped to 10% in June when the social
distancing order was eased. At this time, sales of Coca will increase thanks to the reopening of
cinemas and entertainment venues.
In the report, Coca-Cola said its sales performance was boosted by the improvement in trends in the
outdoor channels, along with the steady increase in sales in the home channels.
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Advertising budgets and resources will be redirected to COVID-19 prevention and control, while
supporting the most impacted communities.
According to Ms. Vu Thanh Truc, Head of External Relations and Sustainable Development - Coca-
Cola Indochina, in the context of the spreading COVID-19 pandemic, in addition to suspending
advertising activities, the company also proposed preparedness plans at facilities around the world to
ensure continued operations and take all necessary steps to keep employees healthy and safe (Khánh
An, 2020).
Along with recommendations on minimizing large meetings and distancing from crowded places,
Coca-Cola is also asking many office workers to work remotely.
For markets with no travel restrictions, Coca-Cola has asked all employees to consider the necessity
of travel and to speak with their immediate supervisor to determine if travel is urgent or could be
postponed. For major events, Coca-Cola said it is following guidance from relevant government
agencies and event organizers
In addition, Coca-Cola has also activated its Worldwide Incident & Crisis Management (IMCR) team.
These groups will focus on coordinating the activities of each team in the company and with the
partners providing bottling services.
4.2. Projects of Coca-Cola in the COVID-19 pandemic.
4.2.1. GLOBAL COMMITMENT, LOCAL ACTION
Globally, The Coca-Cola Company and The Coca-Cola Foundation together with Coca-Cola HBC
and all other bottling partners provided a $120 million support package in 2020, focused on the people
and organizations engaged in the frontline fight against COVID-19. This is for the purchase of grants
and upgrades of medical equipment. (Coca-Cola HBC, n.d.)
In addition, Coca has so far donated almost 5 million liters of beverages to support the work of
hospitals, foodbanks, testing centers and NGOs in the countries in which they operate.
Advantage Disadvantage
Coca - Cola support for the fight against
Covid - 19 will be spread to the community
and from there, Coca - Cola will be greatly
appreciated for its contributors, making
users more trust and support the brand. In
addition, the prolonged Covid pandemic,
the inventory remains a lot, this will be an
opportunity Coca uses to rotate its
inventory. Besides, the support work for
Coca has paid a large amount of money to
support when the economic situation is still
not very positive. Although Coca-Cola has
calculated, it will also affect the business
budget.
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Covid - 19 also helps the company's
operations become better when employees
feel safe and secure when their own
businesses also care about this great service

4.2.2. PROJECTS TO SUPPORT CUSTOMER
The customer landscape changed dramatically in the second quarter of last year and throughout the
pandemic. Many customers switch from shopping at stores and supermarkets to online shopping.
Coca provided the best support they can offer as customers face their own challenges caused by
rapidly shifting demand patterns. (Coca-Cola HBC, n.d.)
The Wabi App: COVID-19 lockdowns placed exquisite pressure on all stores, especially small,
independently operated stores in high-density city regions that depend almost solely on foot traffic.
The Wabi app, an online platform established at Coca-Cola Argentina's request, allows operators to
stay open and securely serve clients throughout the epidemic without having to physically operate.
When a customer uses a free mobile app to place an order, the platform alerts neighboring shops. The
products are delivered to the shopper's home in 30 minutes or less by the first store that accepts the
order. Wabi is currently available in 23 Latin American cities, as well as Kenya, Vietnam, and
Malaysia. (The Coca-Cola Company, 2020a)
Delivery: To limit strain on some supermarkets’ grant chains, in some instances Coca - Cola
organized direct deliveries to shops as an alternative than to the customers’ central warehouses. When
necessary, enterprise redeploy salespeople from the out-of-home to at-home channels and have
expanded the faraway promoting competencies of our income teams. In parallel Coca has accelerated
our things to do in e-commerce, mainly on their very own ordering platform for their customers,
partnering with meals transport structures and working with their wholesale clients to strengthen
direct-to-consumer offerings. (Coca-Cola HBC, n.d.)
Advantage Disadvantage
Make shopping more convenient for
customers. Before the Covid-19
epidemic took place, Coca's supply chain
often needed distribution places such as
supermarkets, stores and retail points.
This will lead to Coca's dependence on
these places. During the pandemic, Coca
has implemented delivery projects for
This is a challenge for Coca when it
comes to a new division. Running a
delivery department is no easy task.
From packaging, delivery and customer
care, all represent a brand. Even a small
glitch can be a big problem. It will take
some time for this new division to
become more widely known to
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customers. These can be delivered from
Coca's main warehouse, helping to
reduce shipping costs and advertising
and import costs. Worry about inventory
is reduced even though it can't be
compared with previous sales. This is
possible thanks to the fact that Coca will
link up with e-commerce platforms and
provide customers with products with
the best quality and price.
customers and work flawlessly. If Coca
only focuses on delivery and does not
care about big customers, the business
will face many difficulties in the coming
time.
4.2.3. Leveraging Coca-Cola’s Supply chain
Coca-Cola teams throughout the world are finding innovative methods to apply their production
facilities and supply chains to provide and transport wished clinical substances to the COVID-19 the
front traces. Bottling and concentrate plants, for instance, are running to fulfill a important delivery
gap by quickly shifting production to make hand sanitizer for donation to hospitals, clinics and
nursing houses. (The Coca-Cola Company, 2020a)
Coca-Cola Midi immediately recruited technical personnel and equipment to figure out how to make
hydroalcoholic gel at its southern France factory. A volunteer crew worked over the weekend to make
and bottle an 800-kg batch of gel that complied with national and international regulatory criteria. In
partnership with local health authorities and other partners, Coca-Cola bottlers in Uganda, Ethiopia,
Germany, Kenya, South Africa, Turkey, Belgium, and the United States are also creating and/or
bottling sanitizer. (The Coca-Cola Company, 2020b)
Coca are additionally leveraging the abilities of their personal provide chain to guide the provision of
protecting and scientific equipment. In Russia, Nigeria, Poland and Romania, Coca used their 3D
printing functionality to produce defensive face shields. In Ireland Coca have produced 10,000
different bottles for fitness authorities to use for the dispense of hand sanitizer. In Romania Coca are
loaning one of our microbiological detectors to assist laboratory trying out for COVID-19 and in
Czech and Slovakia various merchandising machines provide masks in purchasing department shops
and smaller cities, with proceeds donated to charity. All of these thoughts and probabilities are being
shared throughout their markets to amplify the possibility Coca and their companions have to supply
direct and sensible assist and Coca are opening up their logistics and transport infrastructure for
authorities and these turning in to the vulnerable. (Coca-Cola HBC, n.d.)
Advantage Disadvantage
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This is a highly humane and respectful
act of Coca-Cola. This action of
enterprises will greatly support when the
epidemic is complicated in many
countries. The epidemic has happened
and it is certain that Coca products and
their supply chain will be greatly
reduced. Instead of leaving their
machines alone, Coca helped the
epidemic areas and created more
practical products. This has shown that
Coca's supply system is capable of many
things. Lending machines will also help
Coca gain the credibility of more
organizations.
The loan of machines by Coca-Cola is a
commendable thing. However, Coca still
has to ensure that its machinery is always
in the best condition so that it can
continue to maintain and when the
disease is under control, it must mass-
produce products. Lending machines
could leave Coca with a supply chain
deficit and potentially slow production
as the pandemic situation gets better.
4.3. The reduce of projects in COVID-19
Along with the implementation of the above projects, Coca Cola also has to cut other costs.
Firstly, the cost for marketing plans, namely cutting advertising activities and using that budget to
carry out community support activities during the COVID 19 epidemic. When the epidemic has been
partly resolved, then Coca Cola gives priority to the project that has been implemented since 2018
until now, the strategy "World Without Waste - For a world without waste", sustainable development
including collection, recycling waste and promoting the use of recycled materials. (Linh Anh, 2020).
Secondly, as a result of the coronavirus epidemic, Coca-Cola will eliminate thousands of jobs and
reduce the number of business units. The move comes in the context of this soft drink manufacturer
having to accelerate its restructuring efforts because many places selling Coca-Cola products such as
cinemas, bars and stadiums are closed because of the COVID-19. The corporation intends to cut the
number of operational units in those areas from 17 to nine, based on their present total of 17
enterprises in four geographies. Coke is concentrating on its most popular sectors, which include its
flagship Coca-Cola brand as well as sports drinks, coffees, and teas. It also intends to develop in
emerging categories like sparkling water and plant-based beverages. (The Business Standard, 2020)
In general, besides existing projects, during the COVID 19 pandemic, Coca Cola promoted
community-oriented activities even though it had to cut other costs. In addition, realizing the change
of consumers, businesses have introduced methods to reach customers' consumption more quickly.
In particular, Coca Cola has taken below measures to support the needs of our customers, consumers,
employees and optimize the operation and supply chain. (The Coca-Cola Company, 2020c)
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Employee Health and Well-Being Protection: The first focus is the safety of Coca-Cola system
employees. To ensure the health and safety of employees in offices, production, distribution, and
retail sites across the world, local teams have rigorously followed guidelines from health authorities.
Prioritizing Safety in Production and Distribution Facilities: They have adopted additional
cleaning and sanitization protocols, focused on high-touch areas, and taken precautions to limit
visitation to our facilities since the coronavirus epidemic began. Delivery drivers in certain areas do
not exit their vehicles, decreasing face-to-face encounters. To eliminate shift-to-shift interaction,
certain industrial firms have employed split shifts.
Serving Customers and Consumers:
- They have been focused on ensuring their items are delivered securely to the retailers and
communities who need them since the coronavirus epidemic began, while also taking every
measure to safeguard our employees' health.
- During this difficult time, local grocery shops, retailers, and restaurants are working hard to
ensure that families have access to the food, beverages, and supplies they require. We're doing
everything we can to help these companies and the people they help.
Ensuring Product Safety and Availability:
- From production facilities to client outlets, we are taking extra efforts to guarantee that
products are handled hygienically at every stage. Employees will be given alcohol wipes and
hand sanitizers, temperature screens will be installed in select offices and production facilities,
and health-monitoring measures will be set up in impacted areas.
- They establish business continuity strategies to manage any supply chain difficulties that may
develop in order to assure the availability of our products.
5. Conclusion
5.1. Supply chain assessment
5.1.1. Strength (Advantages)
- Good supply chain planning and management has helped Coca-Cola to make specific and
timely plans to respond to changing consumer needs. Thanks to good planning, Coca-Cola
was able to take advantage of all resources to reserve raw materials, manage finances closely
to be able to invest most effectively.
- Make use of the most of the supplies in the supply chain including cheap, readily available
fuels, abundant labor resources, and well-trained and skilled workers.
- Develop good relationships with customers when there are policies on returns and incentives,
promotions,... attractive for customers. At the same time, the advertising and marketing are
also suitable for Vietnamese culture.
- The Coca’s distribution network has been known to include some of the most innovative and
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localized methods of distribution to penetrate its products into some of the most remote areas
in the world. More than 1.9 billion servings of products from The Coca-Cola company are
served every day in 200 countries around the world.
- Coca has a wide distribution field and has a very efficient distribution system management
system. The business enterprise relies on a tremendous nearby companion community to make
certain expediency and efficiencies when it comes to its distribution system. Merchandise
from The Coca-Cola Company are disbursed into some of the most remote and opposed
markets.
5.1.2. Weakness (Disadvantages)
- There is no clear link and clarity between factors in the supply chain. The links in Coca-Cola's
supply chain are still fragmented, leading to disagreements and interests among stakeholders.
The lack of consistency between Coca-Cola and its distributors and agents led to the lawsuit
in 2005.
- The information management system in the supply chain has not been updated and effectively
implemented through technology. Besides, the stages of warehouse transportation, storage,
management as well as production supervision have not been closely unified in the supply
chain. Those two factors have led to information delays, no good coordination between stages.
Typically, Coca-Cola was once condemned for using ingredients beyond their expiry date.
5.1.3. Opportunity
- Coca is trying to leverage new technologies such as blockchain technology for its
infrastructure and supply chain management. The use of cryptocurrencies such as Ethereum
will further contribute to the benefits, effectiveness and accountability of the company's
networks.
- Diversification: The offerings of Coca Cola to customers will be improved by diversification
in the health and food industries. By cross-selling their items, companies will be able to
increase revenue from existing clients. The same supply chain that distributes their beverages
could also distribute these snacks, reducing supply chain costs.
- Bring in a cutting-edge supply chain system: Coca Cola company is completely reliant on
logistics and supply chain. Transportation and gasoline prices are constantly rising. As a
result, coming up with some innovative and improved distribution systems could be an
opportunity.
5.1.4. Threat
- Raw material sourcing – Coca Cola’s only threat is water. Coca Cola’s drawback was the
possible usage of pesticides or excessive water use. The concern here, though, is that water
shortages are on the rise. With the changing climate and water shortage in several parts of the
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world, beverage firms may be blamed sooner or later. As a result, water source is a sword that
can be wielded against Coca Cola at any time. Coca-Cola might see a significant drop in
revenue and distribution capacity if water is limited or rationed. Pepsi, its arch competitor,
may suffer the same fate.
- Pressure is mounting from the market, supply chains, as properly as authorities law in
opposition to the incorporation of single-use plastics in The Coca-Cola Company’s
manufacturing process. In the future, Coca needs to learn and develop a different way of
packaging that is attractive enough for customers. Its modern-day reliance on single-use
plastics is no longer sustainable.
- Supply from the domestic market is sometimes not guaranteed, disrupting Coca-Cola's supply
chain in special situations.
- Competitive rivalry with Pepsi — Coca Cola's main competitor is Pepsi. Coca Cola would
have been the clear market leader in the beverage industry if it hadn't been for Pepsi.
5.2. Propose solutions for Coca-Cola
- Improving its water management system and responding to environmental agencies'
objections.
- Coca- Cola should improve some functional support in the supply chain. For example, the
stock management, orders for shipment, order status, digital map, clients management,
account collection. The features may also assist the Coca-Cola organisation in accordance
with the orders area to graph the shortest route to supply their productions. Moreover, the
structures have to have real-time update features due to the fact it is vital for the company’s
manager control and communication.
- Coca-Cola should upgrade the information technology system into the supply chain
information management to help the stages receive production information quickly and in a
timely manner, avoiding information delay, which is detrimental to both Coca-Cola and
consumers.
- Coca-Cola should expand and maintain cooperative relationships with suppliers as well as
regularly check and improve requirements for suppliers to contribute to ensuring the quality
of the final product.


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REFERENCES
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Coca-Cola. (2019). Nhà máy Coca-Cola Việt Nam [Video]. Youtube.
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thế nào. The Coca-Cola Company. Retrieved June 12, 2021, from
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covid-19-nhu-the-nao
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