Coca cola presentation

2. Introduction
• Coca Cola is one of the leaders in the beverages industry
• This presentation contains valuable information about the
company profile, the company’s marketing and advertising
campaign development since 1900 and the company’s position.
• It mainly captures the company’s strategies in global marketing
and advertising from 1900 to the present. There is a timeline for
marketing and advertising purposes.

3. Company Profile
• Founded in 1886
• World's leading manufacturer, marketer, and distributor of
nonalcoholic beverage concentrates and syrups, used to produce
more than 230 beverage brands.
•The corporate headquarters are in Atlanta, with local operations in
nearly 200 countries around the world.

4. Company Profile
•FROM PAST TO PRESENT
•Company development as a result of hard work, innovation and
commitment to the public.

•The Coca Cola Company is a leader in the coke’s industry, with
thousands of employees and offices in the entire world, making it
an emporium of beverages.

5. Mission
Coca-Cola Company exists to benefit and refresh
everyone who is touched by the beverages business, and
produces the flavors that people want in their different
kind of beverages such as juices, cokes and water.

6. Vision
. The Coca-Cola Company vision statement is to be “the leader
in the beverages industry”.
The company’s main goal is to keep being number one selling
coke in the world and to increase their incomes, the same way
they have done in these past years

7. Swot Analysis
Strengths
• The products that this company produces are hard to copy
• These products have added value
• The quality of the products reaches highest standards
• Is a leader in the industry
• Is known in all the world

8. sWot Analysis
Weaknesses

• The marketing is a key for success for them
• The main competitors are trying to beat them with massive advertising
campaigns

9. swOt Analysis
Opportunities

• With its promotions, they could sell more cokes than any other companies
• They sell millions coke per day in the whole world, and they could reach
consumers more easily.

10. swoT Analysis
Threats

• They want to beat other competitors
• They need to improve its marketing strategies
• They have to improve their promotions
• Serve customers with creativity and consistency to generate
growth across all channels

11. Advertising and
Marketing
Campaign
• Aim: Be known by the U.S. society, specific to
men and woman, not children neither young people.
• Marketing and Advertising Strategies
• Marketing Mix
• Product: Coca Cola
• Price: 0.05 in 1900
• Place: The United States
• Promotion:
• Timing: 5 Years

12. Advertising and
Marketing
Campaign

13. Advertising and
Marketing
Campaign

14. Advertising and
Marketing
Campaign
Aim: Men, women and young consumers
Marketing : Massive Campaign
Advertising Strategies: Young Coke drinkers and Young
Couples
Marketing Mix
Product: Coca Cola
Price: 1906 through 1925 six pack in $1
Place: The United States
Promotion:
Timing: 5 Years

15. Advertising and
Marketing
Campaign
6 bottles in $1.00

16. Advertising and
Marketing
Campaign

17. Advertising and
Marketing
Campaign

18. Advertising and
Marketing
Campaign
Aim: All ages
Marketing : Massive Campaign
Advertising Strategies: Life pleasures and fun
Marketing Mix
Product: Coca Cola
Price: 1906 through 1925 six pack in $1
Place: The United States
Promotion: Calendars, shirts, free cokes
Timing: 5 Years

19. Advertising and
Marketing
Campaign

20. Advertising and
Marketing
Campaign

21. Advertising and
Marketing
Campaign
The first Coca Cola calendar

22. Advertising and
Marketing
Campaign

23. Advertising and
Marketing
Campaign
Aim: Mass consumption
New image
Marketing : Massive Campaign to other continents
Advertising Strategies: Sports

24. Advertising and
Marketing
Campaign
First Coca Cola campaign
Related with sports.

25. Advertising and
Marketing
Campaign
The calendar had images
of people having fun

26. Advertising and
Marketing
Campaign

27. Advertising and
Marketing
Campaign

28. Advertising and
Marketing
Campaign

29. Advertising and
Marketing
Campaign

30. Advertising and
Marketing
Campaign

31. Advertising and
Marketing
Campaign
Aim: Beat competitors
Marketing Research
Advertising Concepts: Refreshment and Fun

32. Advertising and
Marketing
Campaign

33. Advertising and
Marketing
Campaign

34. Advertising and
Marketing
Campaign

35. Advertising and
Marketing
Campaign
Marketing Studies

36. Advertising and
Marketing
Campaign
The success of the Coca Cola Company rests on two building
blocks:
-The ability to connect to consumers by creating
brands they love
- The capacity of their employees, together with the
bottling partners, to find new and appealing ways to
deliver those brands to thirsty people everywhere

37. Advertising and
Marketing
Campaign
The people that work for this company, give their lives to make
the company produce more and more efficiently, and that is the
key of the success of the number one beverage company and the
number one selling coke in the entire planet.

38. Advertising and
Marketing
Campaign
The sport’s year
Salt Lake City Olympic Games
Official sponsor
Consumption level increased

39. Advertising and
Marketing
Campaign
Ecuador: Bigger bottles, tokens
If we make an analysis of these two promotions, all of them are
related with sports, adventures, in fact, they are related with fun
and entertainment. These two points are the key of the
marketing strategies implemented to the market.

40. Advertising and
Marketing
Campaign
The last strategy implemented by this company, it is maybe the
most interesting strategy in all the development of Coca Cola. As
stated before, the first strategies implemented were orientated to be
known by everyone; now, Coca Cola is so well known, that if they put
an image of the half part of the logo, we all know what coke it is. For
a better understanding of this strategy, let’s see a picture…

41. Advertising and
Marketing
Campaign
Psychological strategy: half logo creates brand awareness and
activates memory with slogan:
always Coca Cola

42. Advertising and
Marketing
Campaign

The Coca Cola Company, promotes the use of cans
worldwide, but it also keeps producing bottles. This change
was made because the handling of cans is easier than the
handling of bottles. Another advantage is that the cans
have the same quantity as coke bottles but they are shorter, so
this fact will improve packaging and transportation processes.
2003: Cans instead of bottles?

43. Financial Highlights