SAI VIDYA INSTITUTE OF TECHNOLOGY DEPARTMENT OF MANAGEMENT STUDIES MBA 2022-2023 PRESENTATION TOPIC:- ORGANIC ROASTERY Presenting by :Prasanna Kumar H Pavithra M Narendra Reddy P Nithya Shree M Pavan Kalyan GS
GREAT IDEAS COME FROM GREAT COFFEE
TEA IS FRESHMENT OF MI ND
BUSINESS MODEL Coffee is a delicacy that’ll never get out of style because many people love it. The consumption of coffee is steadily and consistently growing and thus making a coffee shop business very lucrative. The beauty of the coffee shop business is that you can offer many remarkable coffee blends and associated food products that you don’t typically find in homes. This therefore means that as much as people might make coffee at home they would still prefer uniquely-made coffee from coffee shops. It’s also a common trend for people to meet-up for a business meeting or a date over coffee. So a coffee shop business is definitely a worthy undertaking that wields huge prospects. The common items sold in a coffee shop are coffee and certain food snacks
MISSI ON To provide high quality tea & coffee to the customers in a pleasant atmosphere to share their happiness. Our mission is to help people fall in love with great coffee.
PROVIDE SERVICES Organic Coffee and Tea in India and outside the India Selling the organic coffee and Tea powder We will provide Food facilities to our customers
COFFEE MENU AND IT’S PRICES CAFE BRAVE RS.189 CAPPUCCINO RS.199 MACCHIATO RS.179 AMERICANO RS.199 BLACK EYE RS.145 LATTE MACCHIATO RS.175 RISTRETTO RS.185 MOCHA RS.175 LATTE RS.149 IRISH RS.159 LONG BLACK RS.195 FLAT WHITE RS.275 ICED COFFEE RS.215
FOOD FACILITIES We will provide food facilities to our customers, according to their needs and wants. The customers have to place the order with us. We will order that food from nearest restaurants.
I DEA To open a specialized tea & coffee shop in a air-conditioned environment . To grab the attention of the tea & coffee lovers by offering a wonderful atmosphere and the best drink to share their ha ppiness.
TARGET CUSTOMERS Students Chai lovers & Coffee lovers Business people Couples Corporate Employees Friends
LOCATION AND PREMISES A coffee shop should ideally be located at a place that has high volumes of vehicle and human traffic . In your choice of a location, ensure that you factor in the size Of the pool from which potential customers will come from. Coffee shops are best situated at shopping centers, in residential areas, S hopping malls, central business districts or strategic standalone locations . Our premises must be spacious enough to have parking space that Adequat ely accommodates your customers. The building should be large enough to accommodate all your equipment, offices and space for customers.
SHOP EQUIPMENT FOR A COFFEE & TEA Our equipment plays a major role in how our coffee shop will pe rform. we require things like drip coffee makers (preferably automatic ones), espresso machines, coffee grinders, freezers, refrigerators, storage containers, ovens, toasters, POS system, cooking and baking gadgets plus utensils and blenders, amongst other equipment. So there’s a significant amount of money that’ll be required to purchase the equipment. Obviously tables, chairs, countertops, plates, saucers, spoons, cups, glasses and so on will be needed. The costs of purchasing the furniture and equipment should be included in th e business plan. -
MARKEMTING PLAN Both offline and online marketing strategies will be implemented within caf é. Design busin ess. a website that describes our A social network site page gather followers who will place my business’s page on their pages, there by reaching all of their contacts. Advertisement in local media and on radio and customers .
C OMPETITORS Learn about my competition . Keep careful records of competitor’s prices, teas & coffee and others issues to built my business with high standards and excellent customers service. If there is significant competition for one market, such as college kids , but very little to attract the business crowed, I can target business people with our ambiance, tea & coffee houses theme and tea choices.
OFFERS TO CUSTOMERS If family members 10 members come to our shop drink a coffee 500 grams coffee powder free. If any corporate company people come to business meeting in our coffee shop we can arrange the food also . If any college students comes with is friends to drinking a coffee or tea we giving some discounts for students. If any festivals we give coupons and scratch cards . Free sample for customers . Host on events for customers. we collaborate some food restaurants and we arrange the food for our customers reasonable price.