Coke Studio - Pakistan

Coke Studio Pakistan (Season 1-8)
Coke Studio is a Pakistani music television series which features live studio-recorded music performances by various artists.
Sponsored By: Coca Cola

1. Musical Revolution COKE STUDIO A Musical Revolution

2. INTRODUCTION Coke Studio  is a Pakistani music television series which features live  studio-recorded music performances by various artists . Sponsored By Coca Cola Created The  Sofi Bash and executive producer Rohail Hyatt Production: Rohail Hayat (Season 1-6), Strings (7-8) Country of origin Pakistan Location Karachi Seasons 1-8 Total Episodes 45 Release Date 8 th June 2008 Rohail Hayatt

3. CONCEPTS & HISTORY Borrowed from the original Brazilian show ESTÚDIO Coca-Cola . F irst premiered on   MTV Brazil  in March 2007. Original Brazilian performances were held on a concert style platform. In Pakistan performances are held in a closed studio. The program focuses on a fusion of the diverse musical influences in Pakistan, including Eastern Classical, Folk, Qawwali, Bhangra, Sufi And Contemporary Hip Hop, Rock And Pop Music. Now it becomes an international franchise, with other countries adopting local versions.

4. BRAND CONCEPT It conveys the message of fusion and exploring music with innovation . Brand Name Coke Studio Conveys the message of music experiments and fulfills the benefits of being different, appropriate and easy to remember . It conveys the message of sharing happiness.

5. CONCEPT BEHIND LOGO Logo: The symbol is quite simple, can be altered with respect to themes, absolute attention catcher. The logo for the series featuring a Coke bottle. Colors : The red color in beverages industry is associated with coca cola that depict the message of happiness. Red: Energy , action, love, desire, passion, attention getting, exciting and motivating. Black : P ower and control, mystery, depressing, beginning, comfort strong. White : I nnocence and purity, new beginnings ,equality and unity. safety fairness simplicity.

6. TARGET AUDIENCE Pakistani music lovers People of age 17 years and above People from all over Pakistan People from different cultures in Pakistan. family POSITIONING Blend of pop, folk, classical, Rock music. Reviving successfully the classical and folk music, various singers and at a national as well as international level. Improving the image of Pakistan across the globe.

7. BRAND KNOWLEDGE AND CONSUMER RESPONSE People know about coke studio. Most popular Pakistani FBK fan page . Fourth most popular channel in the world on YouTube . The image of Pakistan across the globe has improved. Performances featured more than half a dozen languages, helping the show appealed to a broader audience. Played a vital role in reviving successfully classical and folk music at national and international level. Fourth largest music entity in the world on Google . Allows artist to reinvent old songs such as by bringing sitar player into a rock band, or classical vocalist with a pop vocalist.

8. FUNCTIONAL BENEFITS Increase of market share for coke in Pakistan (from 20% to 35%) after the success. Revival of Pakistani music which was merely taken over by Bollywood music/songs. EMOTIONAL BENEFITS The essence of “ Coke ” in “ Coke Studio ” is that it provides a sense of celebration and happiness in the mind of consumers.

9. MUSICAL FUSIONS Main aim of Coke Studio is the fusion of different musical styles. A wide range of fusions have been created so far. Singers from all over the country have been gathered with different singing styles, language, reputation etc. The categories that have been fused are Hip Hop, Sufi, Pop Music, Eastern, Classical, Qawwali, Folk, Bhangra and Rock music etc. This Show is the biggest and most famous platform, both for all as well as newly launched singers.

10. INTERNATIONAL FAME Coke Studio has been launched in Brazil, Pakistan and India, this show is now spreading very rapidly worldwide and has gain international popularity. In India it has been produced by MTV productions and Red Chilies entertainment . But it is not upto that level as that of Pakistan, as it has gain huge fan following over the recent years. An Arab version of this series was also launched on April 2012 .

11. FAMOUS SINGERS Singers from all over Pakistan have been gathered on this platform. In each season, many episodes have made an excellent progress. The famous singers who have made this series eye catching are: Atif Aslam , Ali Azmat , Ali Zafar, Rahat Fateh Ali Khan , Strings , Abida Parveen , Zaib & Haniya , Shafqat Amanat Ali, Arif Lohar , Bilal Khan, Alamgeer , Jal, Komal Rizvi , Qurat ul Ain Baloch, Abrar ul Haq , Meesha Shafi and Ata Ullah Khan, Esakhelvi.

12. MOST SUCCESSFUL SEASON Season 8 was launched in 2015, it has been the huge success due to amazing performances by various artists. It was a tribute to Sohail Rana & Masroor Anwar for their patriotic contributions. Masroor Anwar Sohail Rana

13. This season has been met with raving reviews up till now. Some high ranking performances of most successful Season 8 are: “ Bewajah ” by Nabeel Shauqat Ali “ Tajdar e Haram ” by Atif Aslam “ Ae Dil ” by Sara Haidar and Ali Zafar “ Man A madeh Am ” by Gul Panra & Atif Aslam “ Rockstar ” by Ali Zafar “ Sammi Meri Waar ” by Umair Jaswal & Quratul Ain Baloch “ Sayon ” by Mekaal Hassan “ Anarkali Pharookai ” by Mai Dhai and Karam Abbas MOST SUCCESSFUL SEASON

14. TOP RANKED SONGS Coke Studio - Season 1 Artists: Strings & Ustad H.B Gullu Song: DUUR 77,957 plays 586,681 views

15. TOP RANKED SONGS Coke Studio - Season 2 Artists: Noori & Saieen Zahoor Song : Aik Alif 114,718 plays 5,714,542 views

16. TOP RANKED SONGS Coke Studio - Season 3 Artists: Arif Lohar & Meesha Shafi Song: Alif Allah, Jugni 240,100 plays 24,630,126 views

17. TOP RANKED SONGS Coke Studio - Season 4 Artists: Akhtar Chanal Zahri & Komal Rizvi Song: Daana Pe Daana 61,349 plays 5,298,782 views

18. TOP RANKED SONGS Coke Studio - Season 5 Artists: Uzair Jaswal Song: Nindiya ke Paar 939,232 plays 1,661,810 views

19. TOP RANKED SONGS Coke Studio - Season 6 Artists: Meesha Shafi Song: Dasht -e- Tanhai Main 825,382 plays 2,577,671 views

20. TOP RANKED SONGS Coke Studio - Season 7 Artists: Abida Parveen & Rahat Fateh Ali Khan Song: Chaap Tilak 1,876,722 plays 4,550,193 views

21. TOP RANKED SONGS Coke Studio - Season 8 Artists: Atif Aslam Song: Tajdar-e-Haram 6,914,820 plays 23,078,467 views

22. INDIAN THOUGHTS ABOUT COKE STUDIO Wasim Basir , (Director of integrated marketing communications at Coca Cola India ) said “It’s something that we always look up to .” He said “We had conducted research in 2010 which revealed that 25% of all Google searches in India were for Coke Studio Pakistan , this was amazing !” In 2011, CS @MTV released its first season under the supervision of producer Leslie Lewis. It was a letdown, but they failed to meet expectations.

23. INDIAN THOUGHTS ABOUT COKE STUDIO Aditya Swamy (Vice President & Head of MTV) Explains; “Demanding 50 songs in 60 days was too much for a solo producer. I picked up the phone and called Rohail Hyat to get his blessings before starting our own Coke Studio. Rohail is a genius, but no producer in India would ever dedicate themselves to one project with so many opportunities present.”

24. CONCLUSION This Television series has been blessed with a very bright future because of excellent collaboration of singers and various other artists. No doubt it will be the biggest platform of music in the near future with success all over the world.

25. CREDITS Fizza Fatima Umme Rubab Syeda Umal Banin Maheen Mushtaq Komal Masood Saba Hassan

26. ANY QUERY ?