Coleman_Lana_DMBS_PersonalBrand1_2024-09.pptx

This is my personal brand exploration project

1. Personal Brand Exploration Lana Coleman Project and portfolio 1: Personal Branding Business and digital Marketing June 16 th , 2024

2. Career Goals

3. Profession Job Titles

4. Target Audiences The Target Audience for Temptresses Botanicals & Oddities Primary Category of People I Will Seek to Serve: Metaphysical Enthusiasts and New Age Practitioners

5. Competition A.RAE Designs Pure Resonance 3. Country Creations and Crystals Analysis and Differentiation: Unique Strengths: My approach centers on personalized care and attention to detail, ensuring each client receives a lovingly curated experience. I take pride in hand-cultivating every item, infusing each with a personal touch and unique flair. This dedication results in products that are not only distinctive but also imbued with a sense of craftsmanship and authenticity. Competitive Advantage: In contrast to competitors who often rely on mass-produced items, my focus on artisanal craftsmanship guarantees that each piece is one-of-a-kind and cannot be replicated. This commitment to quality and individuality sets my offerings apart, appealing directly to customers seeking meaningful connections with their metaphysical tools and botanical supplies.

6. Identity Discovering My Golden Circle: Vision, Purpose, Values, Principles, and Passions Who Are You? Origin: From a family of taxidermists and natives who embraced the land to create beauty. Background: Studying at Full Sail University to refine business skills and foster valuable connections. Capability: Demonstrated ability to excel in various endeavors with the right tools. Where Are You Going? Future Plans: Continuing to develop and expand my business plan, aiming for a physical store in addition to online and market sales. What Are Your Values and Principles? Core Values: Dedication to empathy, caring deeply for everyone encountered and treating them like family. Principles: Commitment to craftsmanship and authenticity in every product, echoing familial roots and personal ethos. What Is Your Superpower? Empathy: Naturally connecting with others and fostering genuine relationships, a cornerstone of personal and professional interactions.

7. Promise & Position Personal Brand Statement: "I handcraft unique metaphysical items with empathy and authenticity, inspired by generations of artisans and my deep connection to the land, to enrich the spiritual practices of individuals seeking genuine connections." Brand Position (3 Words): Empathetic Artisanal Connection Key Concepts: What You Do: Handcraft unique metaphysical items. How You Do It: With empathy and authenticity. Why You Do It: To enrich spiritual practices and foster genuine connections. For Whom: Individuals seeking meaningful spiritual tools and connections.

8. Networking Industry Events and Professional Organizations 1. Event: Metaphysical Market at The Norns by The Witches Closet Date and Time: June 15th, 12pm - 7pm Location: The Norns by The Witches Closet Objective: Showcase and sell handmade metaphysical items (witch boxes, oddities, knickknacks), connect with potential customers, and network with fellow vendors in the metaphysical retail community. 2. Event: Metaphysical Market at The Norns by The Witches Closet Date and Time: July 20th, 4pm - 9pm Location: The Norns by The Witches Closet Objective: Expand sales opportunities for handmade items, build brand awareness, and foster relationships with attendees interested in unique metaphysical products. Elevator Pitch: "You know how seekers of metaphysical tools often struggle to find unique, handmade items that resonate with their spiritual journey? Well, what I do is handcraft one-of-a-kind witch boxes, oddities, and knickknacks imbued with authenticity and care. In fact, my creations are inspired by generations of artisans and my deep connection to the natural world." Mentorship: I will seek out a mentor who has successfully navigated the metaphysical retail industry, with experience in both online and physical markets. This mentor will provide guidance on scaling my business, optimizing product offerings, and navigating the complexities of retail operations.

9. Digital Marketing Online ID Calculator Results: Volume: Low Relevance: Low Priority Focus: Improve Volume and Relevance scores to enhance visibility and content alignment. Brand Archetype: Caregiver Description: Driven by empathy and compassion, prioritizing nurturing relationships and providing support. Exuding Your Brand Archetype: Approach: Emphasize personal connection and authenticity in customer interactions. Highlight handmade items with stories of craftsmanship and care. Primary Content Type: Content: Regularly share stories, testimonials, and behind-the-scenes content showcasing the personal touch behind your metaphysical items. Primary Social Media Tools: Platforms: Use Instagram and Facebook for visual storytelling and community engagement. Utilize LinkedIn for professional networking in metaphysical and artisanal crafts.

10. Professional Development  Skills Development Plan Technical Skills: Skill: Online Marketing Task: Develop proficiency in social media advertising for promoting metaphysical retail products. Organization: Online Marketing Course on Udemy Due Date: Complete by September 30th, 2024 Skill: E-commerce Management Task: Enhance skills in managing online store operations, including inventory management and customer service. Organization: Full Sail University E-commerce Management Workshop Due Date: Attend workshop by December 15th, 2024 Transferable Skills: Skill: Customer Relationship Management Task: Improve ability to build and maintain strong customer relationships through effective communication and personalized service. Organization: Join Toastmasters International for public speaking and leadership development Due Date: Start attending meetings by July 1st, 2024 Skill: Time Management Task: Strengthen time management skills to prioritize tasks effectively and meet business deadlines. Organization: Time Management Seminar by Dale Carnegie Training Due Date: Complete seminar by October 15th, 2024

11. References Images: [Non-food vendor considerations ]. (2022).  https://www.cvswmd.org/working-with-vendors.html [SHIFT New York Holistic & Psychic Fair]. (2024). https://isdoneonta.org/mc-events/shift-new-york-holistic-psychic-fair-18th-annual/?mc_id=338 (2022). https://imagesbytk.com/blog/reflections-of-nature-scenes-are-stunning-and-engaging/ (2024). cover photo. https://themysticalmoonstore.com/ Other sources: OnlineIDCalculatorQuiz. (n.d.). https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/458/20204/8a9432f3-e240-4891-8c23-4136728eee93-3486d635-1cd1-4829-9ce6-f54ffa166306/OnlineIDCalculatorQuiz-032020.xlsx?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIARE7PEONU35M5ITYW%2F20240617%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20240617T005003Z&X-Amz-Expires=3600&X-Amz-Signature=45ae6e17b3679ade11dbd49d48806752c30028a4600895041d6e7cf7f440074a&X-Amz-SignedHeaders=host&response-content-disposition=attachment%3B%20filename%3D%22OnlineIDCalculatorQuiz-032020.xlsx%22&x-id=GetObject Brand quiz. (2023, May 23). Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brandality-quiz/ Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. (n.d.). O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1